Notice to the Annual General Meeting of Viaplay Group

About this update from Viaplay Group Ab Class A

The shareholders of Viaplay Group AB (publ) (“Viaplay Group”), reg. no. 559124-6847, are hereby given notice of the Annual General Meeting to be held on Tuesday 12 May 2026 at 10:00 CEST at Viaplay Group’s Head Office, Ringvägen 52, SE-118 67 Stockholm, Sweden. Entry and registration for the Annual General Meeting will commence at 09:30 CEST on the same date. Shareholders may also exercise their voting rights at the Annual General Meeting by postal voting in accordance with the provisions of Viaplay Group’s Articles of Association.NOTICE ETC.Shareholders who wish to exercise their voting rights at the Annual General Meeting shall:be registered in the share register kept by Euroclear Sweden AB (“Euroclear”) on Monday 4 May 2026 or, if the shares are registered in the name of a nominee, request that the nominee registers the shares in the shareholder’s own name for voting purposes in such time that the registration is completed no later than on Wednesday 6 May 2026; andgive notice of participation no later than Wednesday 6 May 2026 in accordance with the instructions below.PARTICIPATION BY ATTENDING THE MEETING VENUEShareholders who wish to exercise their voting rights by attending the meeting venue in person or by proxy must give notice of participation no later than Wednesday 6 May 2026, on Euroclear’s website atwww.euroclear.com/sweden/generalmeetings/, by telephone +46 (0)8-402 58 78, by e-mail at, or by post to Viaplay Group AB (publ), “AGM 2026”, c/o Euroclear Sweden AB, P.O. Box 191, SE-101 23 Stockholm, Sweden. Shareholders shall in their notice of participation state their name, personal identification number or company registration number, address, telephone number, and advisors, if any. Shareholders represented by a proxy or a representative should send documents of authorisation to the address above well in advance of the Annual General Meeting. A template proxy form is available on Viaplay Group’s website atwww.viaplaygroup.com/general-meetings.PARTICIPATION BY POSTAL VOTINGShareholders who wish to exercise their voting rights through postal voting in advance must give notice of participation by casting their postal vote so that the postal vote is received by Euroclear (that administers the forms on behalf of Viaplay Group) no later than Wednesday 6 May 2026. A designated form is available on Viaplay Group’s website atwww.viaplaygroup.com/gener...

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