New Getty Images Report Reveals Where Finance Brands Can Strengthen Marketing Effectiveness with More Relevant Visual Content

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The Great Finance Reset provides data-driven visual guidance to help Finance brands reveal where more relevant, contemporary imagery can strengthen trust, engagement, and ROI NEW YORK, June 30, 2026 (GLOBE NEWSWIRE) -- Getty Images (NYSE: GETY), a preeminent global visual content creator and marketplace, today released its latest report – The Great Finance Reset - from its VisualGPS global insights platform. The findings identify where Finance brands can strengthen their content and increase return on investment with their visual strategies. In a category where trust is a fundamental currency, Finance brands are uniquely positioned to strengthen marketing performance by closing the gap between current imagery and how consumers actually live, earn, and aspire. For decades, the industry relied on a familiar visual vocabulary: handshakes across boardroom tables, suited advisors in polished office settings, and aspirational symbols of material wealth. The industry's visual communication has an opportunity to align with how people actually live, earn, and manage money today – increasing credibility and engagement. The report's proprietary data and consumer research reveal clear areas where targeted changes can improve trust, engagement, and marketing efficiency. Key insights from the report include: Reflect the many paths to wealth: By 2030, over $1.9 trillion of wealth will be passed down to a younger, more diverse generation, including more women, people of color, and LGBTQIA+ people. According to the report, 3 in 4 visuals currently used by Finance brands depict white-collar work, with only 7% featuring blue-collar or service occupations that primarily picture people alone. The broader definition of wealth is also shifting with American consumers, with 70% defining wealth through experiences rather than possessions. Brands that reflect this shift are better positioned to build lasting relevance with the audiences that will define the industry's next chapter. Build trust in uncertain times: 2 in 3 Americans believe inflation is making everyday necessities unaffordable.  And the expectation is that the private sector has a role to play in this, with 8 in 10 Americans believing companies have an obligation to help improve society. Finance brands are uniquely positioned to meet that expectation through credible, grounded visual storytelling that refle...

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