Molson Coors Welcomes Monaco Cocktails to its U.S. Beyond Beer Portfolio

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Molson Coors Welcomes Monaco Cocktails to its U.S. Beyond Beer Portfolio .bwalignc { text-align: center; list-style-position: inside } .bwuline { text-decoration: underline } Founded in 2012, Monaco stands as the #1 independently owned ready-to-drink (RTD) singles cocktail brand in the U.S. With 5% market share of RTD singles, the brand is expected to complement Molson Coors’ strategic growth plans Molson Coors Beverage Company ("Molson Coors" or “the Company”) (NYSE: TAP, TAP.A) , the brewer behind leading brands like Coors, Miller, Blue Moon, Peroni U.S., Fever-Tree U.S. and Topo Chico Hard, today announced the acquisition of Atomic Brands, Inc., maker of Monaco Cocktails (“Monaco”), a pioneering ready-to-drink (RTD) brand known for combining bold flavors and quality with convenient packaging that’s ready when you are. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260323379537/en/ Monaco Cocktails Launched in 2012, Monaco helped ignite the RTD cocktail category and popularized the concept of canned cocktails for big nights, high-intensity sports and live events, drawing consumers to the brand and its flavorful lineup of modern classics like Citrus Rush, Watermelon Crush, Lime Crush, Black Raspberry and more. Since launching 14 years ago, Monaco has grown to become a top-five RTD cocktail brand* in the U.S. and holds a 5% market share of RTD singles*, in addition to now being the #1 independently owned RTD singles cocktail brand in the U.S. across all tracked retail channels. Sold in over 70,000 retail locations across the U.S., Monaco shows up particularly strongly in convenience stores. Molson Coors sees significant opportunity to further scale Monaco, including through increased marketing support and expansion through chain retailers. Currently, the majority of Monaco’s distribution overlaps with Molson Coors’ U.S. distributor network, further positioning the brand for operational and commercial integration with Molson Coors. QUOTE FROM RAHUL GOYAL, PRESIDENT AND CEO, MOLSON COORS BEVERAGE COMPANY : “Don and his team have built something genuinely impressive with Monaco. This brand was developed from the ground up with dedication and a fanbase fostered through real, in-person experiences. We believe it has the scale, the consum...

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