METRO Inc. unveils proprietary loyalty program, Moi Rewards, and the expansion of its partnership with RBC and Avion Rewards in Ontario

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METRO Inc. unveils proprietary loyalty program, Moi Rewards, and the expansion of its partnership with RBC and Avion Rewards in Ontario /* Style Definitions */ span.prnews_span { font-size:8pt; font-family:"Arial"; color:black; } a.prnews_a { color:blue; } li.prnews_li { font-size:8pt; font-family:"Arial"; color:black; } p.prnews_p { font-size:0.62em; font-family:"Arial"; color:black; margin:0in; } .prntac{ TEXT-ALIGN: CENTER } Canada NewsWire Moi Rewards will offer more savings and personalization to Ontario members Highlights Another milestone in METRO's enterprise digital and loyalty strategy to better understand consumers' needs and provide them with even more personalized offers First-ever loyalty program for Food Basics Ontario customers of Metro and Food Basics grocery and pharmacy banners will be able to save on everyday essentials Avion Rewards is METRO's core loyalty partner as part of the expanded loyalty partnership with Royal Bank of Canada (RBC) Earn extra Moi Rewards points on every qualifying purchase by linking your eligible RBC credit or debit card to your Moi Rewards card TORONTO , Oct. 21, 2024 /CNW/ - METRO Inc. will officially launch its proprietary loyalty program, Moi Rewards, in Ontario on Thursday, October 24 , with RBC's Avion Rewards as its core loyalty partner. The Ontario launch is an evolution of the Moi Program and follows the successful 2023 launch of METRO's Moi coalition loyalty program in Quebec . Most recently, the 2024 Leger Wow Survey ranked Moi as the most widely used loyalty program in Quebec , with 79% of Metro customers actively engaging with the program and experiencing its benefits. "Our goal is to help Canadians save by becoming the most personalized and relevant loyalty program. The Moi Rewards program will be available in eight banners and more than 1,175 stores across Ontario , Quebec and New Brunswick . With base points, bonus points and RBC as a strategic partner, we intend to offer our customers a generous, personalized and compelling program that combines food and pharmacy, deepens our relationship with customers and contributes to their well-being," said Alain Tadros , Vice President and Chief Marketing Officer and Digital Strategy, METRO. Moi Rewards Value The program makes rewarding customers easier and more convenient by enabling Moi Rewards members to earn points by shopping at Metro and Food ...

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