Remuneration Report 2025/26

Remuneration Report 2025/26

1 APRIL 2025 - 31 MARCH 2026

Matas A/S | Rørmosevej 1 | DK-3450 Allerød | Business reg. no. 27 52 84 06

‌TabLe of contents

03

Letter to

the shareholders

05

Executive Committee's remuneration at a glance

07

Board of Directors' remuneration

Remuneration mix for the Executive Committee

11

12

Remuneration to the Executive Committee for 2025/26

18

Other disclosures

Read more in our Annual Report →

Read more in our Corporate Governance Report →

09

Shareholdings of

21

the Board of Directors

19 Statements

10

Executive Committee's remuneration

Appendix

Remuneration Report 2025/26

2

‌Letter to

the sharehoLders

Dear shareholders,

On behalf of the Remuneration Committee, I am pleased to present the Remuneration Report 2025/26. At the 2025 Annual General Meeting, our Remuneration Report 2024/25 received 95.26% of votes in favour. This result did not give reason for any changes.

2025/26 marked another year of sales growth and improved free cash flow for the Group. Revenue grew 3.5% currency neutral and the EBITDA margin was 14.1%, impacted by foreign exchange rates.

The past year, we continued to strengthen our position through a broader assortment, growing online presence and high customer engagement across all markets.

Our scale, strong customer relationships and omnichannel model provide us with a solid foundation - and we remain firmly on track in our ambition to Win the Nordics.

At the same time, the year was marked by a shift in consumer behaviour. We saw increasing price

sensitivity, with some customers trading down

- particularly within high-end beauty. This had a more visible impact on KICKS, where high-end categories account for ~75% of the business.

However, our long-term ambition to Win the Nordics remains unchanged: To become the leading beauty and wellbeing player across all Nordic markets, all channels and core categories.

The market remains attractive, and we continue to see significant opportunities to grow - by

improving the customer experience, strengthening our position across channels and expanding into more categories.

What has changed over the past year is not our direction, but our pace. We are accelerating our strategy with a clear focus on faster execution and delivering results.

Matas Group's remuneration framework is designed to align the interests of the Executive Committee and the Company's shareholders and thus to support the achievement of Matas Group's short-

Remuneration Report 2025/26

3

term and long-term strategic goals and to stimulate value creation. The remuneration must also ensure Matas Group's ability to attract, motivate and retain competent managers, which is crucial to the execution of the Company's strategy. The remuneration of other members of Matas' executive team is based on the same principles designed to attract, motivate and retain skilled employees and ensure

a strong focus on value creation and strategic progress.

Group CEO Gregers Wedell-Wedellsborg resigned on 27 August 2025, and Group CFO Per Johannesen Madsen also assumed the role as Interim

Group CEO as of 15 November 2025. The Nomination Committee completed the recruitment process by appointing Mette Uglebjerg as the new Group CEO of Matas Group as of 15 April 2026.

An in-dept benchmark was conducted during the search in order to evaluate the remuneration packages for the Executive Committee going forward.

The Remuneration Committee has reviewed and designed the Short-Term Incentive Programme (STIP) and Long-Term Incentive Programme (LTIP) performance targets.

All changes and adjustments have been approved by the Board of Directors. The most recent Remuneration Policy was adopted by the Company's shareholders at the Annual General Meeting held on 19 June 2024 and is available at matasgroup.com/governance/policies/ →

On behalf of the Board of Directors, I ask for your support of our remuneration resolutions at our Annual General Meeting in June 2026.

Malou Aamund

Chair of the Remuneration Committee

Malou Aamund

Chair of the Board of Directors and Chair of the Remuneration Committee

Remuneration Report 2025/26

4

‌Executive Committee's remuneration at a gLance

Remuneration benchmark and adjustment 2025

Following previous year's review and adjustment of the Group CEO's and Group CFO's remuneration packages, the base salary was adjusted with inflation rates in 2025.

The criteria for maximum payout on STIP and LTIP were similar to last year.

In 2025/26, total remuneration to the Group CEO amounted to DKK 14 million (7.5 months) and

to the Group CFO DKK 12 million compared to DKK 19 million and DKK 10 million, respectively, in 2024/25. The Group CFO remuneration included an incremental adjustment to base salary during the period as Interim Group CEO.

Variable pay targets 5-year development - 2021/22 Index 100

Group CEO ordinary remuneration including variable pay Group CEO base fixed salary

Revenue

EBITDA before special items Index

200

190

180

170

160

150

140

130

120

110

100

2021/22 2022/23 2023/24 2024/25

2025/26

The overall objectives of the STIP and LTIP are to motivate, retain and reward Management for strong performance and good execution

throughout the financial year and to link Management and shareholder interests. A high degree of the remuneration to the Executive Committee is variable, pursuant to the Remuneration Policy.

STIP

The Board of Directors awards STIP to reward and acknowledge both results and effort for the financial year.

The Board of Directors selected the following objective criteria for 2025/26 (70% share of STIP):

• EBITDA before special items (e.g. integration costs)

• Organic topline growth

• Inventory management

• Realisation of synergies

• Improvement of Matas Group's SBTi-validated Scope 1 and Scope 2 emission reduction targets

  Discretionary criteria were linked to the continued focus on high employee engagement and satisfaction, and execution of the strategy in a challenging year, which also included a Group CEO transition. The discretionary criteria accounted for 30% share of STIP.

  LTIP

  The purpose of the LTIP is to incentivise performance, ensure commitment and retention as well ensuring alignment between Management and shareholder interests. The LTIP targets are set on the basis of the current short-term and long-term guidance and/or an updated strategic financial forecast.

  When setting the targets, the Board of Directors ensures that the LTIP serves the goal of retaining and motivating Management. Thus, calibrating the target setting on a fair and balanced assessment of the overall market conditions, volatility, and outlook.

  In line with previous practice, the targets for the LTIP 2025 were set as the three years' accumulated results for the Group, reflecting the "Win the Nordics" strategy and long-term guidance:

• Revenues - topline growth (50%)

• EBITDA before special items (50%)

‌Board of Directors' remuneration

The remuneration to the Board of Directors in 2025/26 was paid in accordance with the Remuneration Policy. The fee payable to the members of the Board of Directors for the next financial year is be approved at the Annual General Meeting on 16 June 2026.

2025/26 fee structure

The table below summarises the fees for members of the Board of Directors for 2025/26, as approved by the shareholders at the Annual General Meeting;

Board of Directors Audit Committee Other Committees Prior to AGM 2025 Post AGM 2025 Prior to AGM 2025 Post AGM 2025 Prior to AGM 2025 Post AGM 2025

Remuneration Report 2025/26

7

The Board of Directors' remuneration table includes the fees paid. The fees were adjusted with inflation as proposed at the Annual General Meeting in 2025.

The Remuneration Policy allows for the provision of a fixed annual fee, while variable or incen-

tive-based remuneration is not permitted. In addition, the members of the Board of Directors may receive a fee for work performed for a board committee and work performed in connection with specific ad-hoc tasks falling outside the Board of Directors' ordinary duties. No fees for ad-hoc tasks were paid in 2025/26.

Board of Directors' remuneration in 2025/26

1 Appointed Chair on 16 June 2025. Prior to this, Malou Aamund was a board member and member of the Audit Committee

2 Resigned on 16 June 2025

3 Joined the Audit Commettee as a member on 16 June 2025

‌SharehoLdings of

the Board of Directors

Shareholdings of the Board of Directors in Matas A/S as of 31 March 2026 and changes in shareholdings in 2025/26:

1 Lars Vinge Frederiksen left the Board of Directors in June 2025 and is thus not included

‌Executive Committee's remuneration

Components of the Executive Committee's remuneration

The Board of Directors wishes to offer members of the Executive Committee a remuneration package which is competitive, promotes short-term and long-term value creation and ensures consistency between the Company's financial performance and the remuneration of the Executive Committee. The fixed base salary is the key component of the remuneration package. The STIP rewards short-term results, while the LTIP covering a period of three years rewards longterm value creation and retention.

The fixed base salary paid to the members of the Executive Committee consists of

• a fixed salary

• a pension contribution

• other customary employee benefits

  The variable remuneration paid to the members of the Executive Committee consists of

• STIP in the form of an annual cash bonus determined on the basis of the Company's financial results, sustainability targets, realisation of synergies, inventory management and discretionary objectives

• LTIP in the form of Performance Share Units (PSUs) based on Matas Group's performance for a three-year period.

The combination of fixed and variable remuneration helps to align the interests of shareholders and the Executive Committee. It is intended to reward individual effort and performance and ensure that the aggregate remuneration paid to each member of the Executive Committee is in line with market practice of comparable companies.

In exceptional cases, the Remuneration Policy allows for the granting of a cash or share-based bonus of up to 150% of each member's fixed salary.

Salary review 2025

The Remuneration Committee obtained an update on the benchmark for the Executive Committee in connection with the recruitment of Mette Uglebjerg, new Group CEO. The Remuneration Committee was supported by an independent and well-reputed external advisor.

The Remuneration Committee recommended an inflation-level adjustment of the Group CEO and Group CFO in 2025.

For both the Group CEO and the Group CFO, maximum STIP potential and LTIP grant levels are set at 100% in accordance with the limits in the Remuneration Policy.

Matas A/S may terminate an employment relationship with a member of the Executive Committee by giving up to 24 months' notice.

A member of the Executive Committee may terminate the employment relationship by giving

at least 6 months' notice. Termination benefits cannot exceed the aggregate compensation paid to the member of the Executive Committee during the last 24 months.

‌Remuneration mix for the Executive Committee

The Board of Directors finds it important that a significant part of the remuneration package consists of variable components to ensure consistency between the Company's perfor-

mance and the remuneration of the members of the Executive Committee.

STIP maximum payout is set at 100% of the annual fixed salary. Achievement of 100% payout requires overperformance against budgets and/or forecasts.

The LTIP in the form of granted PSUs is set at 100% of the annual fixed salary for the Executive Committee. The PSUs are subject to a three-year vesting period, and the vesting may range from 75% to 150% of the original granted PSUs. Maximum grant of shares will only be carried out in case of overperformance against the three-year targets.

The vesting principles apply for all participants in the LTIP programme. The level of grant as a

percentage of salary varies depending on position and tenure with Matas Group.

Payout linked to performance Over-Threshold Perform perform

Base salary STIP

LTIP vesting 75% 100% 150%

Remuneration mix in % of total salary

Fixed Salary STIP LTIP

Overperformance Perform Threshold

28.5%

43%

40%

40%

43%

57%

28.5%

20%

Total remuneration - elements as % of fixed salary Overperformance Perform Threshold

‌Remuneration to the Executive Committee for 2025/26

In 2025/26, the remuneration to the Executive Committee was in accordance with the Remuneration Policy. The table provides an overview of the total compensation granted to the Executive Committee for the financial year 2025/26.

The decrease in the remuneration to the Executive Committee is linked to the Group CEO resignation as of 15 November 2025 (7.5 months of compensa-

tion), as well as lower payout on the STIP compared to last year.

Interim Group CEO salary adjustment The salary of the Group CFO was adjusted to reflect the increased responsibility, when also taking on the role as Interim Group CEO from November 2025 and onwards. STIP

Through the participation in the STIP, each member of the Executive Committee may qualify for a

short-term cash bonus if certain annual targets defined by the Board of Directors and supporting the long-term execution of the strategy are

met. Under the Remuneration Policy, the total STIP bonus may amount to up to 100% of each

member's fixed base salary exclusive of pension contributions at the date of grant, and the targets to be met to qualify for the bonus are related to the Company's financial performance and the achievement of specific discretionary targets. To be eligible for STIP bonus, certain minimum targets must be met, and bonus is paid once a year in proportion to the targets achieved.

Executive Committee's remuneration DKK millions Fixed pay and benefits Variable pay Total

1. Terminated position on 15 November 2025. All outstanding LTI grants awarded have lapsed upon termination.

2. Pension, car allowance, company healthcare and taxable relocation allowances (DKK 0.04 million in 2024/25 - Group CEO only).

3. Includes severance pay of DKK 0.9 million and Interim Group CEO allowances (STIP adjusted accordingly) of DKK 1.6 million.

STIP

For the financial year 2025/26, the STIP was based on the achievement of defined financial performance

targets, including EBITDA before special items (currency neutral), revenue growth (like-for-like), realisation

of synergies from the acquisition of KICKS Group, inventory management and ESG measures, and a number of discretionary criteria agreed for the Executive Committee. The Company had made significant progress on ESG initiatives in the year in line with the SBTi commitment.

The 2025/26, STIP maximum potential was set at 100% of the base salary for the Executive Committee.

STIP 2025/26

The STIP award for 2025/26 will be paid in cash in June 2026.

ESRS E1.GOV-3, 13: Sustainability targets account for 10% of the annual STIP. The portion of the Executive Management Team's total expensed remuneration linked to ESG performance amounted to DKK 0.8 million in 2025/26, corresponding to 2.3%.

Interim Group CEO salary adjustment

The salary of the Group CFO was adjusted to reflect the increased responsibility, when also taking on the role as Interim Group CEO from November 2025 and onwards.

Achievement

1. In line with historical practice, the STIP payment is calculated based on the payout percentage achieved times the salary at the time of reward.

2. The Group CEO STIP in 2025/26 is based upon the 7.5 months and the Group CFO STIP is calculated based upon salary including the additional salary during the Interim Group CEO period.

LTIP

The purpose of the LTIP is to incentivise performance, ensure commitment and retention of the Executive Committee.

The members of the Executive Committee may qualify for a share-based bonus if targets directly related to the execution of the Matas

Group strategy are met. Under the Remuneration Policy, each member of the Executive Committee may qualify for Performance Share Units (PSUs) of an amount not to exceed 100% of the fixed base salary exclusive of pension contributions

at the date of grant. The PSUs are granted as a percentage of the fixed salary at a value corresponding to the official share prices.

LTIP 2025

The LTIP 2025 provided for a target grant of 162,714 shares (maximum 244,071) to Matas Groups' Executive Committee and other senior executives within the Group, subject to fulfilment of performance conditions. The PSUs will vest in 2028 following the release of the Matas Group annual report, subject to meeting the performance conditions in the range of 75% - 150% of the target PSUs granted.

The 2025 performance conditions are set out in the table:

• Three years' accumulated EBITDA before special items for the Matas Group. Special items are primarily linked to integration cost.

  LTIP grants and vesting of each programme

  Grant annual PSUs

  Performance conditions for LTIP programme Conditions for accumulated EBITDA before special items and revenues

  75%-150% vesting of PSU, subject to performance

LTIP 2024

The LTIP 2024 provided for a target grant of 177,790 shares (maximum 266,685) to Matas Groups' Executive Committee and other senior executives within the Group, subject to fulfilment of performance conditions. The PSUs will vest in 2027 following the release of the Matas Group annual report, subject to meeting the performance conditions in the range of 75% - 150% of the target PSUs granted.

The 2024 performance conditions are set out in the table:

LTIP programmes (granted year) Programme 2025 Programme 2024 Programme 2023 Programme 2022

• Three years' accumulated EBITDA before special items for the Matas Group. Special items are primarily linked to integration cost in connection with the acquisition of KICKS.

• Accumulated revenues for three years, executing the Matas Group "Win the Nordics" strategy.

LTIP 2023

The LTIP 2023 provided for a target grant of 189,027 shares (maximum 283,541) to Matas Groups' Executive Committee and other senior executives within the Group, subject to fulfilment of performance conditions. The PSUs will vest in 2026 following the release of the Matas Group annual report, subject to meeting the performance conditions in the range of 75% - 150% of the target PSUs granted.

The performance targets for the three years' accumulated EBITDA before special items and revenues have been adjusted to reflect the acquisition of KICKS effective as of 31 August 2023.

LTIP accounting

In accordance with the relevant International Financial Accounting Standards (IFRSs), the accounting expense for the LTIP programmes will be recognised in the income statement over the three-year vesting period.

Vesting of LTIP granted in 2022

The long-term incentive programme granted in June 2022 vested on 13 June 2025.

Pursuant to the Remuneration Policy, a total of 281,372 PSUs related to the Company's longterm incentive programme (LTIP) for 2022 were vested. Of the vested PSUs, 86,949 shares were granted to Group CEO Gregers Wedell-Wedells-borg, 34,154 shares were granted to Group CFO Per Johannesen Madsen and 160,269 shares were granted to the rest of the senior executives, including resigned managers (good leavers).

The PSUs were granted free of charge to vest in the form of shares in Matas and are exercisable subject to employment/good leaver status at the date of vesting.

PSUs vested at 150% of the original grant.

Performance target Weight Target archievement Value of non-vested long-term incentives (LTIP)

There are currently three ongoing LTIP programmes initiated in 2023, 2024 and 2025, respectively.

The 2023 programme will vest in June 2026 at 100% of the original grant. The 2024 and 2025 programmes will vest in 2027 and 2028, respectively, based on the performance in the three preceding financial years.

The maximum number of PSUs (150% of the number originally granted) and their value at vesting are shown in the table. The value is based on the share price at 31 March 2026 (DKK 105.40).

Scenarios for LTIP programmes (grant year) Programme 2025 Programme 2024 Programme 2023

1. Calculated as the number of PSUs granted x 150% (maximum number at vesting) x Matas share price at 31 March 2026 (DKK 105.40).

2. Calculated as the number of PSUs granted x 75% (minimum number at vesting) x Matas share price at 31 March 2026 (DKK 105.40).

Executive Committee's shareholdings Members of the Executive Committee are required to hold shares to be eligible for PSUs. The Executive Committee must hold Matas shares for an amount corresponding to one year's gross fixed annual base salary. Vested LTIP shares can be used to meet the requirement. The Group CFO holds Matas shares well above the requirement set out by the Remuneration Policy.

The table below shows the development in holdings of the Executive Committee in Matas during the financial year. The shareholding as well as the unvested LTIP programmes ensure alignment with shareholders short-term and long-term interest on the performance of Matas Group in the coming periods.

31 March 2025 31 March 2026

1 Gregers Wedell-Wedellsborg left the Executive Committee in November 2025 and is thus not included.

Remuneration Report 2025/26 17

‌Other discLosures

Remuneration from Group companies

No member of the Board of Directors or Executive Committee received compensation from other Group companies.

Claw-back

Incentive-based remuneration may be clawed back if payment of the variable pay component is based on information which subsequently proves to be incorrect. Matas Group has not exercised any claw-backs provisions related to STIP or LTIP during 2025/26.

Deviation from the Remuneration Policy No deviation from the Remuneration Policy during 2025/26. Discretionary cases

The Group CFO salary was adjusted to reflect the increased responsibility, taking on the role as Interim Group CEO from November onwards. No other discretionary cases during the financial year 2025/26.

Remuneration Report 2025/26

18

‌Management's Statement

The Board of Directors has today considered and adopted the Remuneration Report of Matas A/S for financial year 2025/26.

The Remuneration Report is prepared in accordance with section 139 b of the Danish Companies Act.

The Remuneration Report is submitted to the General Meeting for an indicative vote.

Allerød, 19 May 2026

Board of Directors

Malou Aamund Mette Maix Barbara Plucnar Jensen

Chair Deputy Chair

Espen Eldal Henrik Taudorf Lorensen Kenneth Melchior

Independent Auditor's Report on Remuneration Report

To the SharehoLders of Matas A/S

We have examined whether the remuneration report for Matas A/S for the financial year 1 April 2025 - 31 March 2026 contains the information required under section 139 b, subsection 3 of the Danish Companies Act.

We express reasonable assurance in our conclusion.

The Board of Directors' responsibility for the remuneration report

The Board of Directors is responsible for the preparation of the remuneration report in accordance with section 139 b, subsection 3 of the Danish Companies Act. The Board of Directors is also responsible for the internal control that the Board of Directors deems necessary to prepare the remuneration report without material misstatement, regardless of whether this is due to fraud or error.

Auditor's independence and quality management

We have complied with the independence requirements and other ethical requirements in the International Ethics Standards Board for Accountants' International Code of Ethics for

Professional Accountants (IESBA Code), which is founded on fundamental principles of integrity, objectivity, professional competence and due care, confidentiality and professional behaviour and ethical requirements applicable in Denmark.

Our firm applies International Standard on Quality Management 1, ISQM 1, which requires the firm

to design, implement and operate a system of quality management including policies or procedures regarding compliance with ethical requirements, professional standards and applicable legal and regulatory requirements.

Auditor's responsibility

Our responsibility is to express a conclusion on the remuneration report based on our examinations. We conducted our examinations in accordance with ISAE 3000 (revised), Assurance Engagements Other than Audits or Reviews of

Historical Financial Information and the additional requirements applicable in Denmark to obtain reasonable assurance in respect of our conclusion.

As part of our examination, we checked whether the remuneration report contains the information required under section 139 b, subsection 3 of

the Danish Companies Act, number 1 - 6, on the remuneration of each individual member of the Executive Committee and the Board of Directors.

We believe that the procedures performed provide a sufficient basis for our conclusion. Our examinations have not included procedures to verify the accuracy and completeness of the information provided in the remuneration report, and therefore we do not express any conclusion in this regard.

Conclusion

In our opinion the remuneration report, in all material respects, contains the information required under the Danish Companies Act, section 139 b, subsection 3.

Hellerup, 19 May 2026

PricewaterhouseCoopers Statsautoriseret Revisionspartnerselskab CVR No 33 77 12 31

Michael Groth Hansen

State Authorised Public Accountant mne33228

Tue Stensgård Sørensen

State Authorised Public Accountant mne32200

‌Appendix

→ Five-year comparison of Executive Committee

→ Five-year of Matas Group performance and remuneration

Remuneration Report 2025/26

21

‌Five-year comparison of Executive Committee

Total Extra- Total Remuneration STIP Achievement in % of maximum incl. Name Position Year Fixed salary Other benefits STIP LTIP 1 remune- ration ordinary payments 2 extraordinary payments Discretionary targets

2021/22 88% 75% 100%

LTIP

(PSUs vested)

Achievement Shares vested

1. Value of granted PSUs using share price on grant.

2. Includes severance pay and Interim Group CEO allowance. STIP adjusted accordingly.

   75 - 150% Group CEO Group CFO

3. Left the Executive Committee in November 2025 and forfeited all outstanding LTI grants. Table shows the actual granted salary information.

4. Joined as of 1 August 2022. Table shows the actual granted salary information.

   2025	In progress	-	-
   2024	In progress	-	-
   20231	100%	-	37,447
   20222	150%	86,949	34,154
   2021	150%	68,463	25,680

5. In addition, the Executive Committee received an extraordinary bonus related to the acquisition and initial integration of KICKS. The Group CEO was awarded DKK 5.3 million and the Group CFO was awarded DKK 3.1 million in 2023/24.

   1. The LTIP 2023 is still in progress but will be vesting with a 100% performance factor, resulting in the above number of shares.

   2. Former Group CFO, who left the Group in 2022, received 31,962 vested shares under the 2022 LTIP programme.

Remuneration Report 2025/26

22

‌Five-year of Matas Group performance and remuneration

% 2025/26 2024/25 2023/24 2022/23 2021/22 % 2025/26 2024/25 2023/24 2022/23 2021/22

1. Excluding severance pay of DKK 0.9 million of Gregers Wedell-Wedellsborg and Interim Group CEO allowance (incl. adjustment for STIP) of DKK 1.6 million.

2. Joined in August 2022.

3. Left in June 2022.

ESRS data point

This index holds the ESRS disclosures that are part of Matas Group Sustainability Statement, but which have been referenced to the Remuneration Report to respond to the disclosure requirements.

ESRS DR Paragraph Disclosures Section in Remuneration Report Page

S1-16 97b Annual total remuneration

ratio

E1.GOV-3 13 Share of total remuneration from ESG related targets

Five-year of Matas Group 23

performance and remuneration

Remuneration to the Executive 13

Committee 2025/26

1. Only Executive Committee employed at Matas A/S, why Matas Group has been applied.

2. The CEO pay ratio for 2024/25 has been restated to 115 from 78 following improvements to the underlying calculation methodology to enhance transparency and ensure comparability going forward.

Accounting policy for ESRS S1-16, 97b Annual total remuneration ratio

The CEO pay ratio is calculated by comparing the annual total actual remuneration of the highest paid employee at Matas Group (2024/25: Group CEO Gregers Wedell-Wedellsborg, 2025/26: Group CFO Per Johannesen Madsen) with the median of annual actual remuneration of the rest of the employees in Matas Group.

Remuneration Report 2025/26

23

Design & production: Noted

Matas A/S

Rørmosevej 1

DK-3450 Allerød

Phone: +45 48 16 55 55

https://www.matasgroup.com Business reg. no.: 27 52 84 06