Real Estate
Ifop x Gecina Survey: In the Age of AI, the Office Is Not Going Away, It Is Becoming More Strategic
PARIS, July 15, 2026--Regulatory News: As artificial intelligence fundamentally reshapes the way work is organized, a new survey conducted by Ifop on behalf of Gecina (Paris:GFC), among executives of companies with 50 employees or more reveals a finding that challenges conventional wisdom: AI strengthens the office's strategic role by further anchoring it in high-value-added uses. 89% of executives believe that the office will remain just as strategic—or become even more strategic—as AI adoption
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PARIS, July 15, 2026 --( BUSINESS WIRE )--Regulatory News: As artificial intelligence fundamentally reshapes the way work is organized, a new survey conducted by Ifop on behalf of Gecina (Paris:GFC), among executives of companies with 50 employees or more reveals a finding that challenges conventional wisdom: AI strengthens the office's strategic role by further anchoring it in high-value-added uses. 89% of executives believe that the office will remain just as strategic—or become even more strategic—as AI adoption accelerates. AI adoption is gaining momentum and reinforcing the role of the office AI is no longer an experimental topic; it is now being addressed at the highest strategic level within organizations. 60% of companies have already defined or are currently defining an AI strategy, while 65% expect AI to significantly transform their organization, business functions and ways of working within the next three years. This rise in prominence is not coming at the expense of the office—quite the contrary. 73% of executives believe that AI will change the role of the office, and nearly one in two expect it to become more strategic than it is today. As AI takes over repetitive tasks, the office is being repositioned around what technology cannot replicate: collaboration, decision-making, collective creativity and knowledge sharing. Accordingly, 85% of executives see the office of the future and foremost as a place for collaboration and decision-making. Upgrading quality rather than reducing space This trend has tangible implications for the real estate sector. 60% of companies anticipate changes in their office needs, in terms of space, layout, services or amenities. But this shift is not toward the lowest-cost option. When asked about their real estate strategy over the next three years, only 9% of executives cited reducing office space as a way to cut costs. The stated priority is to rethink offices to make them more functionnal, better located and of higher quality. A polarising market: the office as a key driver of talent attraction The most significant insight for the real estate sector is that nearly three-quarters of executives (74%) expect the gap to widen between well-located, well-equipped, service-oriented and flexible offices, and standard office buildings. At the same time, 78% cite office quality as a key factor in attracting talent in the age of AI. This figure rises to 86% among executives based in the Paris region. This polarization is even more pronounced among the companies that are most advanced in their AI transformation, which are consistently the most demanding when it comes to office space. Among those with a formalized and implemented AI strategy, 77% anticipate a change in their real estate needs, compared to 34% of those without an AI strategy—a 43-point gap. It is therefore not the companies lagging behind in AI that are clinging to the office, but the most advanced ones that expect the most from it.