Business
Growth Share Scheme
The Mission Group plc has introduced a new Growth Share Scheme to retain and incentivize senior management, aligning their interests with shareholders by linking rewards to substantial share price increases. Under this scheme, 10,000,000 B ordinary shares were subscribed for at a nominal value of 0.01p each by board members and senior managers, including the Non-Executive Chair, Group Chief Executive, and Chief Financial Officer. These B shares will only gain material value if the company's share price reaches 35p for fifteen consecutive days before the announcement of the 2028 financial results or a change of control, which would require an 86.7% increase from the current 18.75p share price and represent a £15m market capitalization increase. If the vesting condition is met, these B shares could be exchanged for up to 10,000,000 ordinary shares, potentially valued at £3.5m. Disclaimer*
About this update from Mission Group Public Limited Company
18 February 2026 The Mission Group plc ("MISSION" the "Company" or the "Group") Growth Share Scheme The MISSION Group plc (AIM: TMG), creator of Work That CountsTM, comprising a group of digital marketing and communications Agencies, is pleased to announce the formation of a new senior management retention and incentive scheme. The Growth Share Scheme Arrangement (the "Scheme") reflects the Board's commitment to aligning the long-term interests of our people with those of shareholders. Attracting, retaining and motivating high-calibre talent is critical to delivering our strategic objectives and creating sustainable shareholder value. The Scheme is designed to incentivise strong performance, reward long-term contribution and foster a culture of ownership across the Group. By linking reward to the Company's success, the Board believes the Scheme will support continued growth and enhance value creation for all stakeholders. The Scheme only has value to the participants if the share price of the Company increases substantially. The Scheme Under the Scheme, selected individuals are invited to subscribe for B ordinary shares in The Mission Marketing Holdings Limited ("B Shares"). These B Shares are subscribed for at a nominal value of 0.01p per B Share and will only have a material value if at any time in the period ending on the date the Company's financial results for the year ended 31st December 2028 are announced, or prior to a change of control or voluntary liquidation of the Company if sooner, the closing market value of the Company equals or exceeds 35p per share for fifteen consecutive days when the AIM market is open for business ("Vesting Condition"). If the Vesting Condition is met, those individuals who still hold B Shares at the relevant time will be entitled to require the Company to acquire their B Shares. The Company, in its absolute discretion, can determine to pay for the B Shares in cash (calculated on the basis of a price per B Share equal to the market value of an Ordinary Share at that time) , in Ordinary Shares of 10p each in the capital of the Company ("Ordinary Shares") (calculated on the basis of one Ordinary Share for each B Share) or in a combination of Ordinary Shares and cash. The Ordinary Shares issued following the acquisition of B Shares are not subject to any form of lock up or orderly market agreement or minimum holding ...
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