Grove Collaborative Announces U.S. Microplastics Survey Results

About this update from Grove Collaborative Holdings, Inc.

New research with 5 Gyres shows overwhelming public concern on microplastics, with 79% of Americans declaring it a human and environmental health crisis SAN FRANCISCO, July 22, 2025--(BUSINESS WIRE)--Grove Collaborative Holdings, Inc. (NYSE: GROV) ("Grove" or "the Company"), the world’s first plastic neutral retailer, a leading sustainable consumer products company, certified B Corporation, and Public Benefit Corporation, announced today the results of a first-of-its-kind national survey examining American awareness, concern, and desired actions related to microplastics1. The survey was done in partnership with The 5 Gyres Institute ("5 Gyres") — the Company’s non-profit plastics research and advocacy partner since 2019 — and was conducted by Ipsos Public Affairs. The findings reveal a deep concern among Americans about the health and environmental risks posed by microplastics, alongside a desire for more education, transparency, and leadership from brands and institutions. Key Research Takeaways The survey results released during Plastic Free July show overwhelming consumer alignment around the need for more action around microplastics, with 79% agreeing that microplastics are a human and environmental health crisis. Defining the Microplastics Crisis Microplastics — small plastic pieces less than five millimeters long — are either intentionally produced or are a byproduct of larger plastic items that have broken down over time. These small particles can be inhaled2, ingested through food or water3, or directly absorbed by your skin — the body’s largest organ — due to the chemical additives in plastics leaching their way into our bloodstream through sweat and skin4. The scientific consensus? Plastic poses a threat to our health, with micro- and nano-plastics having been found in the human body, including breastmilk5, placentas6, blood7, semen8, brains9 and virtually everywhere else in our bodies.10 The presence of plastics inside the human body can be troubling because, unlike other pollutants, plastics can contain 10,000 different chemicals, many of which are linked to diseases like diabetes and cancer.11 Each week, more and more research is confirming that microplastics are severely impacting our personal health and the environment. The Call to Action for Business While the plastic crisis is often framed as an environmental...

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