Business
Final Results
The Mission Group plc reported final results for the year ended December 31, 2025, showing a revenue decline of 21% to £68.8 million and a headline operating profit decrease of 44% to £5.1 million, with a reported loss before tax of £18.8 million compared to a £2.9 million profit in the prior year. Despite challenging market conditions impacting client confidence and sales cycles, the company maintained strong client retention and secured new clients. The group has implemented a strategic review focused on simplification, prioritization, and investment, including the establishment of a unified advertising agency and targeted investment in AI and US expansion, alongside identifying additional annualised cost savings of £4.0 million. Net bank debt reduced to £9.0 million, and total debt stands at an historic low of £10.4 million. Trading in early 2026 has been in line with expectations, and the company remains focused on future profitable growth. Disclaimer*
About this update from Mission Group Public Limited Company
[{"type":"text","content":"\n\n24 March 2026\n \nTHE MISSION GROUP plc \n(\"MISSION\", \"the Group\") \n \nFINAL RESULTS FOR THE YEAR ENDED 31 DECEMBER 2025\n \nA strengthened platform for future profitable growth\n \nThe MISSION Group plc (AIM:TMG), a collective of sector-leading Creative and MarTech Agencies, announces its final results for the year ended 31 December 2025 (\"FY2025\" or \"the year\").\n \nFINANCIAL SUMMARY\n\n\n\n\n \n\n\nFY 2025\n\n\nFY 2024\n\n\nchange\n\n\n\n\n£m\n\n\n£m\n\n\n\n\nTotal operations\n\n\n \n\n\n\n\n\n\n\n\n\n\n· REVENUE (OPERATING INCOME)\n\n\n68.8\n\n\n87.7\n\n\n-21%\n\n\n\n\n· HEADLINE OPERATING PROFIT*\n\n\n5.1\n\n\n9.1\n\n\n-44%\n\n\n\n\n· REPORTED (LOSS)/PROFIT BEFORE TAX\n\n\n(18.8)\n\n\n2.9\n\n\n-21.7\n\n\n\n\nContinuing operations**\n\n\n \n\n\n\n\n\n\n\n\n\n\n· REVENUE (OPERATING INCOME)\n\n\n68.5\n\n\n74.1\n\n\n-8%\n\n\n\n\n· HEADLINE OPERATING PROFIT*\n\n\n5.1\n\n\n7.6\n\n\n-34%\n\n\n\n\n· HEADLINE PROFIT MARGINS\n\n\n7.4%\n\n\n10.3%\n\n\n-2.9pts\n\n\n\n\n· HEADLINE PROFIT BEFORE TAX*\n\n\n3.0\n\n\n4.8\n\n\n-39%\n\n\n\n\n· REPORTED (LOSS)/PROFIT BEFORE TAX\n\n\n(16.0)\n\n\n2.0\n\n\n-17.9\n\n\n\n\n· HEADLINE EARNINGS PER SHARE*\n\n\n2.0p\n\n\n3.7p\n\n\n-1.7p\n\n\n\n\n· HEADLINE DILUTED EARNINGS PER SHARE*\n\n\n2.0p\n\n\n3.7p\n\n\n-1.7p\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n· NET BANK DEBT\n\n\n9.0\n\n\n9.5\n\n\n0.5\n\n\n\n\n· TOTAL DEBT***\n\n\n10.4\n\n\n14.2\n\n\n-3.8\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n*Headline results are calculated before acquisition and disposal adjustments, start-up costs, goodwill and business impairment, bank refinancing, equity placing and restructuring costs (as set out in Note 3).\n\n\n\n\n** Continuing operations excludes the disposal of April Six on 31 December 2024 and Bray Leino Splash PTE on 31 March 2025.\n*** Total Debt includes net ban...
View stock analysis, news, and events for Mission Group Public Limited Company