Exercise of Options, PDMR Shareholding and TVR

About this update from Ramsdens Holdings Plc

25 June 2026 Ramsdens Holdings PLC ("Ramsdens" or the "Company") Exercise of Options, PDMR Shareholding and Total Voting Rights Ramsdens, the diversified financial services provider and retailer, announces an exercise of employee options, including by certain persons discharging managerial responsibilities ("PDMRs"). On 5 April 2023, the Company granted options over 358,000 ordinary shares of 1p each in the capital of the Company ("Ordinary Shares") pursuant to the Company's 2023 Long Term Incentive Plan (the "LTIP Options").  The LTIP Options were subject to the achievement of performance targets with 50% of any award based on Earnings per Share growth and 50% of any award based on the delivery of Total Shareholder Return. On the same date, the Company also granted options over 150,000 Ordinary Shares pursuant to the Company Share Option Plan (the "CSOP Options" and, together with the LTIP Options, the "Options") which were not subject to any performance criteria and are exercisable at 230p per Ordinary Share. Vesting of 344,000 LTIP Options and 135,000 CSOP Options took place on 6 April 2026. Following the vesting, a total of 309,000 Options were exercised on 24 June 2026, of which three PDMRs exercised 125,000 Options. On the same date, the same three PDMRs sold, in aggregate, 125,000 Ordinary Shares at an average price of 587 pence per Ordinary Share. The following table summarises the dealings and resultant shareholdings of the three PDMRs: Name PDMR Role LTIP Options Exercised CSOP Options Exercised No of Ordinary Shares Sold Resultant Shareholding Michael Johnson Operations Director of trading subsidiary 50,000 Nil 50,000 538,840 Jason Carr IT Director of trading subsidiary 30,000 7,500 37,500 126,250 Mark Smith Finance Director of trading subsidiary 30,000 7,500 37,500 39,063   Pursuant to the exercise of the Options, the Company has issued 309,000 new Ordinary Shares, subject to admission to trading on AIM. Application has been made to the London Stock Exchange for the 309,000 new Ordinary Shares to be admitted to trading on AIM ("Admission") and it is expected that Admission will become effective and trading will commence at 8.00 a.m. on 1 July 2026. In accordance with the FCA's Disclosure Guidance and Transparency Rule 5.6.1, the Company confirms that, following Admission, its issued share capital will consist of 32,664,782 Ordinary Shares. The Company does not currently hold any Ordinary Shares in treasury. Therefore, the total number of voting rights in the Company is 32,664,782. The above figure may be used by shareholders as the denominator for the calculation by which they will determine if they are required to notify their interest in, or a change to their interest in, the Company under the FCA's Disclosure Guidance and Transparency Rules. For further information please contact: Enquiries: Enquiries: Ramsdens Holdings PLC                                                                           +44 (0) 1642 579957 Peter Kenyon, CEO Martin Clyburn, CFO   Cavendish Capital Markets Limited (Nominated Adviser and Broker)    +44 (0) 20 3100 2000 Jonny Franklin-Adams / Marc Milmo / George Lawson (Corporate Finance)   Hudson Sandler (Financial PR)                                                                  +44 (0) 20 7796 4133 Alex Brennan Emily Brooker   DEALING NOTIFICATION FORM FOR USE BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY AND THEIR CLOSELY ASSOCIATED PERSONS   1.   Details of the person discharging managerial responsibilities/person closely associated   a) Name: Michael Johnson 2. Reason for the notification   a) Position/status: Operations Director of trading subsidiary b) Initial notification/Amendment: Initial Notification 3 Details of the issuer, emission allowance market participant, auction platform, auctioneer, or auction monitor   a) Name: Ramsdens Holdings PLC b) LEI: 2138009OAUOROKMFPK95 4. Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted   a) Description of the financial instrument, type of instrument: Ordinary shares of 1p each.   Identification code: GB00BDR6V192   b) Nature of the transaction: Exercise of LTIP Options   c) Prices Volumes 1p 50,000 d) Aggregated information: Aggregated volume: 50,000 Aggregated average price: 1p   e) Date of the transaction: 24 June 2026   f) Place of the transaction: Outside a trading venue     1.   Details of the person discharging managerial responsibilities/person closely associated   a) Name: Michael Johnson 2. Reason for the notification   a) Position/status: Operations Director of trading subsidiary b) Initial notification/Amendment: Initial Notification 3 Details of the issuer, emission allowance market participant, auction platform, auctioneer, or auction monitor   a) Name: Ramsdens Holdings PLC b) LEI: 2138009OAUOROKMFPK95 4. Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted   a) Description of the financial instrument, type of instrument: Ordinary shares of 1p each.   Identification code: GB00BDR6V192   b) Nature of the transaction: Sale of Ordinary Shares   c) Prices Volumes 587p 50,000 d) Aggregated information: Aggregated volume: 50,000 Aggregated average price: 1p e) Date of the transaction: 24 June 2026 f) Place of the transaction: London Stock Exchange                                                                                                     1.   Details of the person discharging managerial responsibilities/person closely associated   a) Name: Jason Carr 2. Reason for the notification   a) Position/status: IT Director of trading subsidiary b) Initial notification/Amendment: Initial Notification 3 Details of the issuer, emission allowance market participant, auction platform, auctioneer, or auction monitor   a) Name: Ramsdens Holdings PLC b) LEI: 2138009OAUOROKMFPK95 4. Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted   a) Description of the financial instrument, type of instrument: Ordinary shares of 1p each.   Identification code: GB00BDR6V192   b) Nature of the transaction: Exercise of LTIP Options   c) Prices Volumes 1p 30,000 d) Aggregated information: Aggregated volume: 30,000 Aggregated average price: 1p   e) Date of the transaction: 24 June 2026   f) Place of the transaction: Outside a trading venue     1.   Details of the person discharging managerial responsibilities/person closely associated   a) Name: Jason Carr 2. Reason for the notification   a) Position/status: IT Director of trading subsidiary b) Initial notification/Amendment: Initial Notification 3 Details of the issuer, emission allowance market participant, auction platform, auctioneer, or auction monitor   a) Name: Ramsdens Holdings PLC b) LEI: 2138009OAUOROKMFPK95 4. Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted   a) Description of the financial instrument, type of instrument: Ordinary shares of 1p each.   Identification code: GB00BDR6V192   b) Nature of the transaction: Exercise of CSOP Options   c) Prices Volumes 230p 7,500 d) Aggregated information: Aggregated volume: 7,500 Aggregated average price: 230p   e) Date of the transaction: 24 June 2026   f) Place of the transaction: London Stock Exchange       1.   Details of the person discharging managerial responsibilities/person closely associated   a) Name: Jason Carr 2. Reason for the notification   a) Position/status: IT Director of trading subsidiary b) Initial notification/Amendment: Initial Notification 3 Details of the issuer, emission allowance market participant, auction platform, auctioneer, or auction monitor   a) Name: Ramsdens Holdings PLC b) LEI: 2138009OAUOROKMFPK95 4. Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted   a) Description of the financial instrument, type of instrument: Ordinary shares of 1p each.   Identification code: GB00BDR6V192   b) Nature of the transaction: Sale of Ordinary Shares   c) Prices Volumes 587p 37,500 d) Aggregated information: Aggregated volume: 37,500 Aggregated average price: 587p   e) Date of the transaction: 24 June 2026   f) Place of the transaction: Outside a trading venue       1.   Details of the person discharging managerial responsibilities/person closely associated   a) Name: Mark Smith 2. Reason for the notification   a) Position/status: Finance Director of trading subsidiary b) Initial notification/Amendment: Initial Notification 3 Details of the issuer, emission allowance market participant, auction platform, auctioneer, or auction monitor   a) Name: Ramsdens Holdings PLC b) LEI: 2138009OAUOROKMFPK95 4. Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted   a) Description of the financial instrument, type of instrument: Ordinary shares of 1p each.   Identification code: GB00BDR6V192   b) Nature of the transaction: Exercise of LTIP Options   c) Prices Volumes 1p 30,000 d) Aggregated information: Aggregated volume: 30,000 Aggregated average price: 1p   e) Date of the transaction: 24 June 2026   f) Place of the transaction: Outside a trading venue     1.   Details of the person discharging managerial responsibilities/person closely associated   a) Name: Mark Smith 2. Reason for the notification   a) Position/status: Finance Director of trading subsidiary b) Initial notification/Amendment: Initial Notification 3 Details of the issuer, emission allowance market participant, auction platform, auctioneer, or auction monitor   a) Name: Ramsdens Holdings PLC b) LEI: 2138009OAUOROKMFPK95 4. Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted   a) Description of the financial instrument, type of instrument: Ordinary shares of 1p each.   Identification code: GB00BDR6V192   b) Nature of the transaction: Exercise of CSOP Options   c) Prices Volumes 230p 7,500 d) Aggregated information: Aggregated volume: 7,500 Aggregated average price: 230p   e) Date of the transaction: 24 June 2026   f) Place of the transaction: Outside a trading venue       1.   Details of the person discharging managerial responsibilities/person closely associated   a) Name: Mark Smith 2. Reason for the notification   a) Position/status: Finance Director of trading subsidiary b) Initial notification/Amendment: Initial Notification 3 Details of the issuer, emission allowance market participant, auction platform, auctioneer, or auction monitor   a) Name: Ramsdens Holdings PLC b) LEI: 2138009OAUOROKMFPK95 4. Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted   a) Description of the financial instrument, type of instrument: Ordinary shares of 1p each.   Identification code: GB00BDR6V192   b) Nature of the transaction: Sale of Ordinary Shares   c) Prices Volumes 587p 37,500 d) Aggregated information: Aggregated volume: 37,500 Aggregated average price: 587p   e) Date of the transaction: 24 June 2026   f) Place of the transaction: London Stock Exchange    

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