Business
elevate.io update, notice of AGM, accounts posting
Blackbird plc has announced a strategic Go-to-Market approach for its elevate.io platform, targeting marketing teams and leveraging learnings from the Product Market Fit phase. This new strategy, which focuses on brand positioning and clear routes to market, is expected to be internally funded by the company's existing cash resources, which stood at over £2.4 million at the end of April 2026, with no immediate plans for further fundraising. The company also confirmed its 2026 Annual General Meeting will be held on June 10, 2026, where the GTM strategy will be presented, and its annual report and accounts for the year ended December 31, 2025, are being posted. Disclaimer*
About this update from Blackbird Plc
15 May 2026 Blackbird plc (the "Company") elevate.io update, notice of annual general meeting and posting of annual report and accounts Blackbird plc (AIM: BIRD), the developer of the browser-based collaborative video editor elevate.io, the technology licensor and the developer and seller of market-leading cloud native video editing platform, Blackbird, today announces an update on elevate.io and the convening of the Company's 2026 Annual General Meeting (the "AGM"). The AGM will be held at 11.00 am on 10 June 2026 at the offices of Blake Morgan, 6 New Street Square, London, EC4A 3DJ. elevate.io update As the end of the Product Market Fit ("PMF") phase for elevate.io nears, the Company has now moved to a more strategic Go to Market ("GTM") approach. The GTM approach encompasses the Company's learnings from the PMF phase, where seeding at targeted events, social content and user data has informed the team of how the elevate.io proposition is landing with, and solving problems for, users. Additionally, through working with a fractional multi-disciplined experienced marketing team, the GTM approach now being deployed by the Company incorporates both brand positioning and clear routes to market. The Company's GTM approach is focusing on marketing teams within businesses. This audience grapples with daily challenges that elevate.io is well placed to solve, including: multi-stakeholder review; chaotic workflow from start to finish; and a need to scale video output without scaling headcount. elevate.io addresses these challenges whilst allowing collaboration that is valuable to these marketing teams. These users have the budget for tooling but the Company believes are underserved by adjacent options (being too basic, too complex or only solving one part of the problem). Additionally, such marketing teams bring natural growth loops with them as they work with external collaborators, agencies and freelancers, which means every marketing team onboarded has the potential to bring more potential elevate.io users. The Company's GTM approach can be internally funded from the Company's existing cash resources and the Company has no current plans to raise further funds. At the end of April 2026, the Company had over £2.4 million in cash and short-term deposits. The Company's GTM approach will be presented after the formal pa...