Business

Director/PDMR Shareholding

C&C Group Plc announced that on March 16, 2026, Persons Discharging Managerial Responsibilities (PDMRs) purchased ordinary shares through the Company's Share Incentive Plan and Revenue Approved Profit-Sharing Scheme, with the company providing matching shares. Specifically, Cara Chambers purchased 68 partnership shares and received 68 matching shares at £1.11425 each, Karen Bates purchased 113 partnership shares and received 113 matching shares at £1.11425 each, and Barry Sheehan purchased 110 contributory shares and received 110 matching shares at €1.30925 each. These transactions, executed on the London Stock Exchange, indicate continued investment in the company by its management. Disclaimer*

C&c Group PlcMarch 17, 20263
Director/PDMR Shareholding

About this update from C&c Group Plc

C&C Group plc ('C&C' or 'the Company')   Notification of Transactions by Persons Discharging Managerial Responsibilities and Persons Closely Associated with them   C&C has been informed that, on 16 March 2026, the Persons Discharging Managerial Responsibilities ('PDMRs') detailed below purchased through the Company's UK administered Share Incentive Plan ('SIP') and Irish administered Revenue Approved Profit-Sharing Scheme ('APSS'), ordinary shares in the Company ('Partnership Shares' under the SIP and 'Contributory Shares' under the APSS). Under the terms of the SIP/APSS, each eligible employee can choose to purchase Partnership Shares/Contributory Shares from their gross pay as a lump sum or as a monthly contribution, and the share purchases are matched by C&C ('Matching Shares').   Name of PDMR Partnership/Contributory Shares purchased Matching Shares awarded Price Cara Chambers 68 68 £1.11425 Karen Bates 113 113 £1.11425 Barry Sheehan 110 110 €1.30925   The notifications required in accordance with DTR 3.1 and Article 19 of the UK Market Abuse Regulation, are as follows:   1 Details of the person discharging managerial responsibilities/person closely associated   a) Name Cara Chambers 2 Reason for the notification   a) Position/status Person discharging managerial responsibilities (Chief Marketing Officer) b) Initial Notification Amendment Initial Notification     3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor a) Name C&C Group plc b) LEI 635400LNUHA2LDXXV850 4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted a) Description of the financial instrument, type of instrument Identification code Ordinary Shares of €0.01 each     ISIN: IE00B010DT83 b) Nature of the transaction   Purchase of Partnership Shares and Matching Shares awarded by the Company under the SIP.   c) Price(s) and volume(s) Price(s) Volume(s) £1.11425 136 (68 Partnership Shares and 68 Matching Shares) d) Aggregated information - Aggregated volume - Price   Aggregated volume Aggregated price 136 £151.54     e) Date of the transaction 16 March 2026 f) Place of the transaction London Stock Exchange (XLON)   1 Details of the person discharging managerial responsibilities/person closely associated   a) Name Karen Bates 2 Reason for the notification   a) Position/status Person discharging managerial responsibilities (Chief People Officer) b) Initial Notification Amendment Initial Notification     3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor a) Name C&C Group plc b) LEI 635400LNUHA2LDXXV850 4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted a) Description of the financial instrument, type of instrument Identification code Ordinary Shares of €0.01 each     ISIN: IE00B010DT83 b) Nature of the transaction   Purchase of Partnership Shares and Matching Shares awarded by the Company under the SIP.   c) Price(s) and volume(s) Price(s) Volume(s) £1.11425 226 (113 Partnership Shares and 113 Matching Shares) d) Aggregated information - Aggregated volume - Price   Aggregated volume Aggregated price 226 £251.82     e) Date of the transaction 16 March 2026 f) Place of the transaction London Stock Exchange (XLON)   1 Details of the person discharging managerial responsibilities/person closely associated   a) Name Barry Sheehan 2 Reason for the notification   a) Position/status Person discharging managerial responsibilities (Chief Commercial Officer) b) Initial Notification Amendment Initial Notification     3 Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor a) Name C&C Group plc b) LEI 635400LNUHA2LDXXV850 4 Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted a) Description of the financial instrument, type of instrument Identification code Ordinary Shares of €0.01 each     ISIN: IE00B010DT83 b) Nature of the transaction   Purchase of Contributory Shares and Matching Shares awarded by the Company under the APSS.   c) Price(s) and volume(s) Price(s) Volume(s) €1.30925 220 (110 Contributory Shares and 110 Matching Shares) d) Aggregated information - Aggregated volume - Price   Aggregated volume Aggregated price 220 €288.04     e) Date of the transaction 16 March 2026 f) Place of the transaction London Stock Exchange (XLON)    

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