Decisive Dividend Corporation Announces Acquisition of European Based Hearth Business

About this update from Decisive Dividend Corp.

KELOWNA, BC, June 3, 2026 /CNW/ - Decisive Dividend Corporation (TSXV: DE) (the "Corporation" or "Decisive") is pleased to announce the acquisition of Belgium-based specialty hearth manufacturer Be Fire SA (the "Acquisition") for $19.9 million, from arm's length parties. Be Fire SA and its wholly owned subsidiaries Jidé SA ("Jidé") and New Bodart & Gonay SRL ("Bodart & Gonay"), (and collectively "Be Fire"), design and manufacture a broad range of wood-burning stoves, fireplaces, and fireplace inserts in Be Fire's vertically integrated facility in Herve, Belgium. The Jidé brand has a 35-year history of producing high quality, attractively designed mid-range products while the Bodart & Gonay brand has a 69-year history of producing premium-quality higher end products. Be Fire has strong market presence in Belgium and over the last few years has gained market share in France. With its portfolio of European Ecodesign compliant products, Be Fire believes it is well positioned to pursue similar geographic expansion opportunities in other adjacent European markets. Be Fire is also actively engaged in new product development to place with its existing dealer base and introduce into potential future markets. Highlights of the Acquisition Jeff Schellenberg, Chief Executive Officer of Decisive, noted: "The acquisition of Be Fire and its two historic hearth brands is an important step for Decisive and our hearth vertical, which has been the highest returning industry we've invested in. It's important for a few reasons: First, it's an acquisition within an existing industry vertical that we have generated strong returns in and where we have a lot of existing expertise. Second, we are thrilled that the existing leader who built Be Fire's group of businesses, Jean-Philippe Couasnard, will be continuing to lead this business over the next three years. Jean-Philippe's ongoing leadership will help minimize post-transaction disruption, positioning us to immediately focus on pursuing organic growth opportunities within the existing business and across our hearth subsidiaries. Third, each of our three hearth industry businesses have unique brands representing products that access a varied range of market segments within their specific geographic markets. The opportuni...

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