Daktronics, Inc.

May 27, 2026 at 10:47 PM UTC

Daktronics: Investor Presentation May 2026

INVESTOR PRESENTATION

May 28, 2026

$803M

Q4FY25 -Q3FY26

Net sales

40,000+

Video installations worldwide

Daktronics at a glance

DAKTRONICS drives visual storytelling and experiences that inform, entertain, and connect communities worldwide

KEY METRICS

5.6%

Q4FY25 -Q3FY26

Op. Margin

2,500+

Employees

International

Transportation

10%

Commercial

23%

Aftermarket Services & software

11%

High school 22% Park and

Recreation

Q4FY25 -Q3FY26

Net Sales

Q4FY25 -Q3FY26

Net Sales

37%

Live events

89%

Product & installation

Commercial Live Events High School Park & Rec Transportation International

Full lifecycle provider

Project delivery

replace

Aftermarket services

Product & software engineering

Manufacturing Solution design

Installation & commissioning

Software control & configuration

Service & support Repair &

Repeat customer lifecycle

Global footprint 6

Manufacturing sites

Ennistymon,

Ireland

Germany

Brookings, SD1

Canada

France

Belgium

100+

Countries with video installations

Sioux Falls, SD Redwood Falls, MN Saltillo, Mexico 2

Spain

Saudi Arabia

United Arab Emirates

Japan Shanghai, China

Macao

Singapore

Headquarters

Manufacturing plants Sales/operations

Headquarters & plant
Scheduled to go live in FY 2027
Country with video installation

Australia

3-year plan strategic pillars

1. Growth 2. Operational excellence

1A Organic growth in core

2A Advanced factory automation

1B New market vertical expansion

2B Lean deployment

Software & services innovation and commercialization

1D International growth

2C Manufacturing network optimization

2D Integrated strategic sourcing

Accelerated organic growth

CY2024-CY2030 US/CAN LED display products and services addressable market [USD bn, nominal]

'24-'30

CAGR: +7.4%

4.4

4.1

3.8

7.0%

3.5

3.3

2.9

3.0

9.0%

8.0%

6.9%

2024

LE+S

2025

2026 2027 2028 2029 2030

HSPR & Commercial

Transportation

New Verticals

➨

CAGR

Trends

Volume impact Value impact

1. Digital conversion wave

2. Bigger is better

3. Higher screen resolution trend

➨

4. LED display cost reduction

➨

Positive impact Neutral impact

Secular trends

Professional sports

College sports

Youth sports

154 pro teams

High complexity

1,316 athletic Bigger scale

programs

high schools Video & fixed digit

30,000+

Miami Heat

Auburn University

Watertown, SD

New market verticals

CY2025 US/CAN LED display products and services market, existing vs. new verticals [%]

Highlights

» ~20% of addressable verticals anchored in indoor high-resolution video solutions

» Historically, Daktronics has opportunistically served these vertical markets

» Going forward, it will be a target focus

New

verticals

~20%

CY 2025

~80%

Existing

verticals

Software & services innovation & commercialization

Relative profitability of products, services, and software

Software & service

attachment

Professional

services

Technical services

Original equipment

Increasing margins

Relative value

Operational excellence

Advanced factory automation

Unlock industry-leading commercial performance through automation

Lean deployment

Drive continuous improvement and operational efficiency

Manufacturing network optimization

Economies of scale and localization of core manufacturing capabilities

Integrated strategic sourcing

Maximize value with end-to-end management of direct and indirect procurement

Operating segments: High school park and recreation

Market definition:

High school park and recreation

32,000 K-12 public and private schools
128,000 sport venues at community colleges, technical schools, municipal and community facilities
Parks and recreation

Predominantly direct to end customer field sales teams deeply

Trends

Youth sports surge

Digital conversion wave

LED display cost reduction

Volume impact

Value impact

➨

embedded in education market and fabric of communities

HSPR total addressable market

DAKT Market Share: 48%1)

Improved LED technology ➨

➨

Driving Organic Growth

Increasing spend in high schools
0.4 0.4 0.4
CAGR: +8.1%
0.4 0.5
0.6
0.5
- Sales team driving with value selling
  paid services
  services
- Feature development to drive adoption of

2024 2025 2026 2027 2028 2029 2030

HSPR USD bn, nominal

11 1) Uses CY2024 TAM against FY2025 revenue

Value pricing for professional and break fix

Operating segments: Transportation

Market definition:

Intelligent Transportation Systems (ITS)

Departments of transportation, toll authorities, local traffic authorities
80% through resellers / 20% direct (DOT's)
Aviation
Airports, advertising concessions, airlines, retail, F&B
50% Direct / 50% Integrator & reseller
Public transit
Public and private transit operators - bus, rail

50% through resellers / 50% direct - owner install or construction bids

Transportation total addressable market

DAKT market share: 22%1)

Trends

Smart city growth	➨	➨
Infrastructure investment	➨	➨
Integrator/ consultant influence	➨	➨
Improved LED technology	➨	➨

Volume impact

Driving Organic Growth

Value impact

0.4 0.4

CAGR: +9.0%

0.4 0.5

0.6

0.5

0.6

CAGR '25-'30

8.1%

9.0%

9.6%

Next generation products
Product market alignment to address geographic white spots
2024 2025 2026 2027 2028 2029 2030
Parking Public transport Airports ITS

12 1) Uses CY2024 TAM against FY2025 revenue
8.5%
USD bn, nominal

Strategic channel-based sales strategy

Operating segments: Commercial
Market Definition:
On Premise
- Convenience stores, Auto dealers, Banks, Car washes, Churches, QSRs, Healthcare
  Digital Out-of-Home
- Large & independent billboard operators serving roadside and indoor
  Trends
  Digital conversion wave
  ➨
  Volume impact
  
  ➨
  Value impact
  transit applications
  Spectaculars
- Major city centers: Times Square, Las Vegas, Los Angeles etc…
- Sportsbooks and gaming, digital OOH media companies
- Retail, corporate, hospitality, iconic experiential displays, cruise ships, shopping malls
  LED display cost reduction ➨
  ➨
  ➨
  Improved LED technology ➨
  Commercial total addressable market
  DAKT market share: 21%1)
  Driving Organic Growth
  0.8 0.8
  CAGR: +7.1%
  0.8 0.9
  1.0
  1.1
  1.1
  CAGR '24-'30
  6.9%
  7.2%
  6.7%
  7.5%
- Increased focus on AV integrator channel
- Feature development to drive adoption of paid services
- Value pricing for professional and break fix services
- Optimize OOH operator investment over the life of the asset
- Enable value pricing and higher replacement rates

2024 2025 2026 2027 2028 2029 2030

Unadressed TAM OOH On-Prem Spectaculars

13 1) Uses CY2024 SAM against FY2025 revenue

USD bn, nominal

Operating Segments: Live Events

Market definition:

Live Events

154 professional sports teams
Trends
Revenue sharing
➨
Volume impact

➨
Value impact
1,316 college athletic programs
400 minor league facilities
Convention centers, amusement/theme parks Experienced and aggressive sales team serving
Live events total addressable market
DAKT market share: 57%1)
CAGR: +6.7%
CAGR
Improved LED technology ➨
➨
➨
➨
Digital conversion wave
➨
➨
Fan experience investments
Driving Organic Growth
0.7 0.8
0.8 0.9 0.9
1.1
1.0
'24-'30
7.0%
7.0%
7.0%
Increasing display sizes and spend at all levels
Camino 8 upgrades
2024 2025 2026 2027 2028 2029 2030
6.2%
USD bn, nominal
Increased service parts and labor pricing

Unaddressed TAM Other Live Events Pro Sports Collegiate Sports

14 1) Uses CY2024 SAM against FY2025 revenue

Operating Segments: International

Market definition:

Global footprint outside of US/CA focused on:

Large Sports Venues
Advertising
Transportation
Key differentiators:
Lean into Daktronics heritage and reputational power
Direct when appropriate; channel when reach is required
Leverage global manufacturing footprint
Domestic experience and expertise translate on an international level

Transportation total addressable market

Room to Grow with <10%1) Market Share

2.3

Unaddresed TAM

Other players

Daktronics market share SAM

1.0

~0.1

~1.1

(<10%)1)

Total

1) Uses CY2024 SAM against FY2025 revenue

Positioning and Trends Driving Demand

NBA/NFL global expansion
- NBA announced 16 team league in Europe
- NFL will now host 9 games in 8 venues across 7 countries
Commercial
- Global events trigger broader investment across advertising, retail and public transportation
Tourism
- Government investment in tourism driving high profile projects

Driving Organic Growth

Focus capital and resources on high growth regions and high profit market segments
Establish new partnerships in key territories
Focus on customer-centric products
Maintain high product performance predictability
Leverage US driven expansions across additional countries
Capitalize on large global event driven growth opportunities

Services and Software
Embedding with Customers to drive profitable growth:
- Professional sports teams and schools (K-12 & higher ed)
- Business Owners & operators
- System integrators
  Differentiated capabilities offer one-stop solution
- Software and subscriptions integrated for ease of use
- Depth and scale of services
- Technology + creativity
  Aftermarket
- 5-10- year product life
- Technical / Professional / Software repeat customer life cycle -ensures high performance of customer investment
  Relative profitability of products, services, and software
  Driving Organic Growth
  Original equipment
  Technical services
  Software & service
  attachment
  Professional
  services
  Increasing margins
  - Increase paid software subscribers
  - Drive professional services with Camino 8
  - Technical services pricing uplift

Relative value

Value creation roadmap

Strategic theme

Revenue growth CAGR

Accelerate organic growth in core

1B Expand to new vertical markets

Software & services innovation and commercialization

International growth

Operational excellence

Total

+HSD% Growth in line with

underlying markets

+LSD

Margin improvement

+LSD

+LSD +LSD

+LSD

+MSD

---

+HSD-LDD

Capital deployment priorities

Continued organic investments

Cash and cash equivalents [USD m]

134 132 128 137

Return excess capital to shareholders

150 144

Inorganic growth

Q4 FY24

Q1 FY25

Q2 FY25

Q3 FY25

Q4 FY25

Q1 FY26

Q2 FY26

Q3 FY26

Inorganic growth levers Industrial logic Product portfolio

expansion

Geographic

expansion

Vertical market

expansion

Financially accretive Operational synergies

Clear criteria for identifying targets to shape the portfolio

Target company criteria

Industry screening criteria

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