Results Presentation Q4 FY 2024/25

17 December 2025

MediaWorld SMART, Bolzano, Italy

2 CECONOMY - MediaMarktSaturn Results Presentation Q4/FY 2024/25 on 17 December 2025

Business Update



Financial Performance Outlook and summary

1Sales adjusted for fx- and portfolio effects, pre-IAS 29. EBIT at current rate, additionally adjusted for non-recurring effects and excluding associates.

• Substantial progress in all growth businesses

• Record high NPS driven by customer centric strategy

• Roll out already in 4 countries with current expansion in 5 more

• Strong growth in personalised offer sales

• Rollout of 16 regional fulfilment centers in Germany, Spain and Türkiye

• Refurbished sales nearly tripled

Target reached ahead of 2025/26

1Online share with third party sales. 2Compared to FY 21/22. 3Up to 2023/24 defined as Operational Services & Solutions. See appendix page 47 for further information.

Gross profit and split

33%

67%

36%

64%

• Integration of MyMediaMarkt and MySaturn in Germany

• Expansion of loyalty program into nearly all countries

• Online sales driven by solid growth in visits and conversion

• Pick-up rate at 37%

• Fully on track to reach 2025/26 90% target

• 29 new Xpress stores and 8 new Smart stores opened in 2024/25

• Expansion of small store formats and lighthouses

• Further cost improvements in logistics and return rates

• Strong growth across all product categories, especially insurances and installations

• Türkiye and Spain by far the strongest YoY growth contributor

• Experience Zones and Entrance Statements now in over 700 stores

• Around 25 non-endemic partners

• Increase of service attachment rate online

• Focus on growth potential in telecommunication

• Further expansion of existing SaaS formats

• Increase of SaaS partners

• Sales of audio line substantially supported by Robbie Williams campaign

• Accessories continue as the strongest product category

• Launch of Offsite Program to reach high-intent audiences across the open web

• Very strong growth in Benelux, Spain and Türkiye

• Newly introduced AI chatbot well-received by customers

• Onboarding non-endemic partners

Rolled out

Rollout 2026

• Further expansion into Hungary and Switzerland in 2026

• New verticals and integration of more services

• With Türkiye now active in 8 countries

• GMV at €527 m +90% YoY growth

• EBIT generation more than doubled

BetterWay sales share Trade-In products

(in thousands)

Refurbished products (in thousands)

Momentum continues

• BetterWay sales share now at 25%, ahead of plan (c. 20% by FY 25/26)

• Increased average trade-in value boosts profitability

  20%

  25%

  487

  198

  • Strong refurbished sales growth driven by Marketplace and campaigns

• Expand trade-in offering

• Focus on reducing emissions of

products

438

68

2023/24 2024/25 2023/24 2024/25 2023/24 2024/25

• Top leadership female share up 250 bps YoY

• Employees from 134 nations contribute to our success

• Advancements in international trainings

• Further strengthening of AI skills of all employees

• Net Promoter People all time high at 42 (+ 4 YoY)

• AI as a core tool to empower and train employees

14 CECONOMY - MediaMarktSaturn Results Presentation Q4/FY 2024/25 on 17 December 2025

MediaMarkt Core, Munich-Haidhausen, Germany

Business Update



Financial Performance Outlook and summary







"Clear Increase"

1Sales adjusted for fx- and portfolio effects, pre-IAS 29. EBIT at current rate, additionally adjusted for non-recurring effects and excluding associates.

Reported sales (€m) Adj. EBIT1 (€m)

21,768

22,242

22,442

23,072

growth

Moderate c. 500

378

305

208

243

FY 21/22 FY 22/23 FY 23/24 FY 24/25 FY 25/26 FY 21/22 FY 22/23 FY 23/24 FY 24/25 FY 25/26

CAGR1 21/22 - 24/25 +2% CAGR 21/22 - 24/25 +22%

1Sales adjusted for fx- and portfolio effects, pre-IAS 29. EBIT at current rate, additionally adjusted for non-recurring effects and excluding associates.

Sales Performance (€m) Adjusted EBIT1 Again strong sales performance

+€72 m

+5.7%1

(+2.8%)

• Solid growth in all four quarters

• Strong 6.9% LFL in Q4

  22,442

  23,072

  378 And even stronger profit growth

  305

• Full year Profitability driven by growth businesses and stable costs

• Gross margin expansion in Q4 (+40bp) supported EBIT growth

  2023/24 2024/25 2023/24 2024/25

  1Sales growth adjusted for fx- and portfolio effects, pre-IAS 29. EBIT at current rate, additionally adjusted for non-recurring effects and excluding associates.

  
  
  

  €m	DACH	Western/ Southern Europe	Eastern Europe	Others	CECONOMY
  Sales (pre-IAS 29)	11,983	7,534	3,622	19	23,158
  Growth1 (%)	+1.0	+4.0	+30.4	+5.0	+5.7
  Like-for-like (%)	+0.7	+3.3	+28.1	-	+5.0
  IAS 29			-86		-86
  Sales (post-IAS 29)			3,537		23,072
  Adj. EBIT1	193	127	50	8	378
  Adj. EBIT YoY change	+31	+38	-23	+26	+72
  Adj. EBIT1 margin (%)	1.6%	1.7%	1.4%	-	1.6%
  Adj. EBIT margin YoY change (bp)	+20	+50	-90	-	+30

  
  
  Profit growth driven by DACH and West/South

• DACH sales growth carried by substantial performance in Switzerland and Hungary - highest EBIT improvement in Germany

• In Western/Southern Europe, Spain was the largest contributor both in sales and EBIT - robust EBIT growth in the Netherlands

• Strong sales growth in Eastern Europe continues driven by Türkiye - EBIT normalization sets in as expected. Poland in restructuring mode

1Sales adjusted for fx- and portfolio effects, pre-IAS 29. EBIT at current rate, additionally adjusted for non-recurring effects and excluding associates. Margin calculation based on reported sales pre-IAS 29 and adjusted EBIT. 2Including Consolidation.

Services & Solutions Sales1 (€m)

+12.5%1

1,342

• Strong S&S Sales growth in all countries, except Poland, substantial growth in Türkiye

• Warranty extensions as key contributor followed by consumer financing

  1,210

  2023/24 2024/25

  1Excluding portfolio effects, pre-IAS 29. Growth additionally adjusted for fx-effects. Up to 2023/24 defined as Operational Services & Solutions. See appendix page 47 for further information.

  
  
  
  
  
  

  1P Online Sales1 (€m) • Solid online market share gains in all

  countries except Poland

  +13.3%1

  • Double digit online sales growth in most countries

  • Online sales share including

    5,733

    Marketplace up 240bps YoY to 26%

    5,118

    2023/24 2024/25

    1Excluding portfolio effects, pre-IAS 29. Growth additionally adjusted for fx-effects.

    
    
    
    
    
    

    Gross margin1 (%)

    OPEX ratio1 (%) Gross margin improvement
    
    

  • Growth businesses, especially Services

-10bp

+30bp

& Solutions ensure margin uplift

18.0% 18.3%

17.4% 17.3%

Strict cost discipline bears fruits

• Sustainable savings in location costs

• Increased marketing efficiency

  2023/24 2024/25 2023/24 2024/25

  1Adjusted for non-recurring effects and portfolio effects, pre-IAS 29.

  
  
  

  €m	2023/24	2024/25	Change
  Adjusted EBIT	305	378	+72
  Non-recurring items	-52	-137	-85
  EBIT reported	254	241	-13
  Net financial result	-166	-213	-48
  Earnings before taxes	88	28	-62
  Income taxes	-11	-62	-50
  Profit or loss for the period	77	-34	-111

  
  
  

  • Operating performance surged with

    +24% adj. EBIT increase YoY

  • Net financial result impacted by refinancing of bond in PY and fx-effects

  • Tax negatively impacted by IAS 29 and

    technical effects from previous year

  • Net profit impacted by JD.com

transaction costs of €32 m and

€34 m impairment in Poland

+27 -25 +83 +128 +2 +214 +4 801 337 942 Improvement of +€218 m vs. previous year

• NWC increase driven by sales momentum leading to higher trade payables

• Tax cash-in from tax refunds for

  previous years

• Cash investments on a stable and healthy level

EBITDA Δ NWC

Tax

Other operating cash flow

Cash

investments

Free cash

flow pre leases

Lease

repayments

Lease adj. free cash flow1

1Lease-adjusted FCF subtracts the repayment of lease liabilities for better FCF comparability under IFRS 16.

24 CECONOMY - MediaMarktSaturn Results Presentation Q4/FY 2024/25 on 17 December 2025

MediaMarkt Core, Vösendorf, Austria

Business Update



Financial Performance Outlook and summary

•

−

•

−

The outlook is adjusted for portfolio changes and does not take into account the earnings effects from companies accounted for using the equity method (Fnac Darty S.A. and Power Retail Sweden AB). Accounting effects from the application of IAS 29 in Türkiye as a hyperinflationary country are likewise unaccounted for. It does not include non-recurring effects, for example in connection with the extensive optimisation of the location portfolio and central structures as well as changes to the legal framework.

We¥ic¥eäeffthenewfinancialyearwithastren$Blac¥seassn

Stran$perIarmnnceinIIaarcnre,comprferßardwareand smnrtüitchennpplinnces

SuBstsntisl$rawtHaFServicesBSalutianssttscHmentrste

Results Presentation Q4/FY 2024/25 on 17 December 2025

Strong performance in 2024/25 in a challenging market

Our experience electronics strategy translates into greater customer satisfaction

Our growth businesses are an integral part of our

business and continue to grow

Our focus remains on cost, liquidity and profitability

We are ready to accelerate our development with our new partner JD.com

Positive outlook for 2025/26: Moderate Sales increase

and adjusted EBIT of around €500 m

27 CECONOMY - MediaMarktSaturn

28 CECONOMY - MediaMarktSaturn Results Presentation Q4/FY 2024/25 on 17 December 2025

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In addition, market research data and trend information as interpreted or used by CECONOMY is based on certain estimates and assumptions and there can be no assurance that these estimates and assumptions as well as any interpretation of the relevant information by CECONOMY are accurate.

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All numbers shown are as reported, unless otherwise stated. All amounts are stated in million euros (€ million) unless otherwise indicated. Amounts below €0.5 million are rounded and reported as 0. Rounding differences may occur.

CEO CFO

CECONOMY Investor Relations Website

MediaMarktSaturn Press Website

Media-Saturn Straße 1

85053 Ingolstadt Germany

Kaistraße 3

40221 Düsseldorf Germany

Phone +49 (211) 5408 7226

Mobile +49 (151) 4225 6418

Emailfabienne.caron@ceconomy.de

Vice President Investor Relations, Corporate

Communications and Public Policy