Bridgeline Wins Competitive AI Search Deal with Leading Distribution Company

About this update from Bridgeline Digital, Inc.

WOBURN, MA / ACCESS Newswire / July 14, 2026 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-powered product discovery and eCommerce solutions, today announced it has won a competitive AI search deal with a leading global distribution company that has selected HawkSearch to power its B2B eCommerce experience. The distributor is a multinational supplier of essential business products, providing cleaning, safety, processing, and packaging materials to organizations across a wide range of industries. This win reinforces Bridgeline's momentum in the distribution sector, as enterprises continue shifting from legacy search platforms to AI-powered product discovery. The agreement represents a multi-year SaaS engagement and a competitive displacement, supporting Bridgeline's continued growth in enterprise B2B commerce. Winning a Complex B2B Search Replacement Opportunity The distributor selected HawkSearch to replace its existing search platform after encountering limitations in relevancy, merchandising flexibility, and support for advanced B2B buying requirements. HawkSearch was selected for its ability to support specialized B2B use cases, including: These capabilities are critical for organizations where buyers must quickly identify exact products and complete orders efficiently. The deployment replaces a legacy solution that struggled to deliver accurate results and lacked the flexibility required for merchandising and personalization. HawkSearch enables the distributor to deliver more relevant and intuitive search experiences across its large, highly structured product catalog. Supporting Advanced B2B Commerce Requirements Operating on a BigCommerce environment, the distributor required a solution capable of supporting both current operational needs and future platform expansion. HawkSearch will enable the distributor to improve their customer's buying experience through: These capabilities allow the distributor to streamline product discovery and improve ordering workflows.

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