Bath & Body Works : Celebrates Iconic Into the Night Fragrance, Launches New Complementary Scent Into Orbit

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Bath & Body Works is celebrating its iconic Into the Night fragrance, bringing it back in a full-size eau de parfum so fans can enjoy even more of the scent they love. At the same time, the brand is unveiling a new complementary fragrance, Into Orbit . Together, the launches invite longtime fans to rediscover a beloved favorite, while introducing new audiences to the fragrance for the first time. First launched in 2019, Into the Night quickly became a fan-favorite fragrance in Bath & Body Works' portfolio. The scent's high-quality ingredients and elevated, perfumer-crafted experience make it a top performer for the brand, and it consistently lands in the top 10 best-selling Bath & Body Works fragrances year over year. It's also a hit internationally-the scent is a top five fragrance in over 50 countries, and #1 for consumers in the Middle East. Since its debut, Into the Night has generated more than half a billion dollars in lifetime sales across body care and home fragrance. Featuring notes of raspberry noir, amber crystals, velvety rose petals, creamy patchouli and mocha musk, Into the Night offers a sophisticated yet approachable fragrance experience that transitions effortlessly from day to night. This elevated blend of dark fruits, sweeping florals and rich, warming notes give it staying power in Bath & Body Works' portfolio, making it a scent consumers return to again and again. "Into the Night is elevated and timeless, making it one of our most captivating and iconic signature fragrances," said Kristie Lewis, Bath & Body Works EVP of merchandising. "From the ingredients to the craftsmanship, this scent has created a deep emotional connection with our consumers. Now, alongside Into Orbit in our Men's Shop, we're thrilled to introduce new fragrance enthusiasts to this scent and give them the chance to discover what makes it a true brand icon." Into the Night is classified as a Woody Amber Chypre, a sophisticated fragrance category defined by its balance of light and dark notes. At the time of its development, this fragrance family was having a resurgence, with beauty enthusiasts actively seeking a more modern, approachable take on the classic scent type. Bath & Body Works experts tapped into this growing trend when creating Into the Night -a deep, cocooning patchouli is paired with velvety florals and a juicy raspberry, offering a striking yet accessible contrast of ingredients consumers love. Into the Night was created in partnership with Symrise fragrance house senior perfumers Dave Apel and Carlos Vinals. With more than 70 combined years in perfumery, the two brought their vast experience across prestige and niche fragrance to the creation of this iconic scent. Both perfumers have extensive knowledge of the Bath & Body Works portfolio, with Apel the expert behind the iconic Warm Vanilla Sugar fragrance and the newer floral favorite Covered in Roses , Vinals the creator of Freshwater and the Snow White and Ariel fragrances in the brand's Disney Princesses line. "When we started working on this fragrance, we set out to create something unique that wasn't yet represented in the Bath & Body Works portfolio," said Dave Apel. "You'll notice when smelling this fragrance that it's difficult to pick out any single note, and that's really what we were going for-a sort of cocooning aura. It's incredibly intriguing and adds to the powerful signature of the scent." "We know Bath & Body Works consumers love scents that are sophisticated but with a whimsical twist," said Carlos Vinals. "We incorporated some tasty elements but always made sure they were wrapped in a way that elevated the scent. Raspberry noir provides that addictive hook right from the start while warm amber crystals and velvety rose petals carry that irresistible piece throughout the fragrance." Fans can now get even more of their favorite fragrance, as Bath & Body Works brings Into the Night back in a full-size eau de parfum. Available in an elevated smoky glass bottle, it can be layered on top of the brand's body wash and ultimate hydration body cream for an even more immersive scent experience. Also new this season, the brand is unveiling Into Orbit, a complementary fragrance for men. Designed as the perfect pairing alongside Into the Night, Into Orbit is a warm and woodsy scent that combines musk, vetiver and night florals. Available in cologne, ultimate hydration body cream and body spray, it echoes the sophistication of Into the Night, layered with an earthy and masculine depth. Into the Night and Into Orbit are available now online at bathandbodyworks.com and in Bath & Body Works stores. A tailored assortment of Into the Night products are also available on Amazon .

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