Business
Atari S A : Acquires Mobile Developer Hipster Whale
Atari S A : Acquires Mobile Developer Hipster
About this update from Atari Sa
NOT FOR PUBLICATION, DISTRIBUTION OR RELEASE DIRECTLY OR INDIRECTLY IN OR INTO THE UNITED STATES OF AMERICA, CANADA, AUSTRALIA, SOUTH AFRICA OR JAPAN OR IN ANY OTHER JURISDICTION IN WHICH OFFERS OR SALES WOULD BE PROHIBITED BY APPLICABLE LAW. THIS PRESS RELEASE IS AN ADVERTISEMENT AND NOT A PROSPECTUS WITHIN THE MEANING OF REGULATION (EU) 2017/1129 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL OF JUNE 14, 2017. Atari Acquires Mobile Developer Hipster Whale, Studio Behind Popular Crossy Road Franchise Acquisition adds the 340M-download Crossy Road franchise and expands Atari's mobile portfolio. PARIS, FRANCE (June 1, 2026 - 8.00 am CET) - Atari® - one of the world's most iconic consumer brands and interactive entertainment producers - is pleased to announce that it has entered into an agreement to acquire Hipster Whale ("Hipster Whale"), the multi-award-winning studio behind Crossy Road and PAC-MAN 256, founded in 2014 by Matt Hall and Andy Sum. The acquisition expands Atari's mobile development and publishing capabilities, strengthening its position in the growing mobile gaming market. Hipster Whale brings a pipeline of projects built on popular IPs, while gaining access to Atari's expertise in premium game publishing, commercialization, distribution, licensing and hardware. Atari expects Hipster Whale co-founder Matt Hall to take a leadership role overseeing its expanding mobile development efforts. "Atari and Hipster Whale share DNA for classic retro-style gaming, and together we can lean on each other's strengths - Hipster Whale for mobile gaming, and Atari for premium gaming - to significantly expand our mobile business," said Wade Rosen, Chairman and CEO of Atari. "The acquisition of Hipster Whale is a significant milestone in Atari's growth plan." Over the past 24 months, projects for Netflix, Amazon and AirConsole's in-car gaming platform have expanded Atari's premium mobile development business. These projects target a new generation of services that let consumers play across an expanding range of screens - phone, tablet, handheld console, PC, television and in-car displays. The Crossy Road franchise, available in both free-to-play and Apple Arcade versions, will further strengthen Atari's portfolio. That portfolio already includes free-to-play, Apple Arcade and Google Play Pass versions of RollerCoaster Tycoon Classic, the free-to-play mainstay R...