Amendment of share buyback program

About this update from Better Collective A/s

With reference to Better Collective A/S’ (“Better Collective” or the “Company”) regulatory release 16/2026, Better Collective has initiated a share buyback program for up to 40 mEUR, to be executed from March 5, 2026, to March 3, 2027. Better Collective now announces certain amendments to the share buyback program to facilitate the pro rata participation by the Company’s two largest shareholders.Regulatory release no. 21/2026The share buyback program was initiated pursuant to the authorization to acquire treasury shares as set out in article 4.2 of the Company’s articles of association which was renewed by the annual general meeting held today on March 24, 2026.Following the annual general meeting, Better Collective’s Board of Directors has today resolved to implement certain amendments to the share buyback program to facilitate the pro rata participation by the Company’s two largest shareholders, J. Søgaard Holding ApS and Chr. Dam Holding ApS (the holding companies of Co-Founders and Co-CEOs Jesper Søgaard and Christian Kirk Rasmussen, respectively). Accordingly, J. Søgaard Holding ApS and Chr. Dam Holding ApS will sell shares in Better Collective to the Company via Nordea Bank Abp (“Nordea”) as lead manager of the share buyback program on a pro rata basis (based on their respective ownership share in Better Collective). J. Søgaard Holding ApS and Chr. Dam Holding ApS’ pro rata participation shall cease on the earlier of (i) when the Company has acquired treasury shares for 30 mEUR under the share buyback program, or (ii) upon the share buyback program’s termination.The Company has appointed Nordea as lead manager of the share buyback program. Under the agreement with Nordea, Nordea will purchase shares on behalf of the Company and will make its trading decisions independently of, and without influence by, the Company.Following the amendments, the share buyback program is hereafter subject to the following terms:The purpose of the program is to (i) cover future obligations of the Company relating to acquisitions, (ii) cover share delivery obligations relating to long-term incentive (LTI) programs, and (iii) potentially optimizing and improving the capital structure of the Company by reducing the capital.Acquisition of shares shall take place on Nasdaq Copenhagen and/or on Nasdaq Stockholm in compliance with the Nordic Main Market Rulebook for Issuers of...

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