Advantex Marketing International Inc.CSE: ADX

Advantex announces results for Q3 2007 and continued improvement in key performance indicators

· Issued by Advantex Marketing International Inc. via CNW

ADX: TSX

TORONTO, May 15 /CNW/ - Advantex Marketing International Inc. (TSX:ADX) today reported results for the three and nine months ended March 31, 2007. All key performance indicators continued to show significant improvement compared to the same period in the previous year.

-  Net Revenue of $2.7 million; Up $0.8 million or 41.5%

-  Gross Profit of $1.9 million; Up $0.5 million or 38.8%

-  Net Loss of $0.4 million; An improvement of $0.2 million

-  Transaction Credits of $6.1 million; Up $2.2 million compared to
   June 30, 2006

-  YTD operating profit of $0.2 million for fiscal 2007, a $1.2 million
   improvement from the $1.0 million operating loss reported for the same
   period in the previous year.

"Q3 is historically our weakest reporting period due to decreases in
consumer spending levels after the December holidays, and yet Advantex
remained on its course towards profitability. Every quarter of this fiscal
year has shown marked improvement over the prior year," said Mr. Kelly
Ambrose, President and Chief Executive Officer of Advantex. "The majority of
our success is attributable to the growth of our Advance Purchase Marketing
Programs and our focus on cost containment."
The Company is following a two-fold plan to continue improving its
financial performance:

1.  Maximizing the amount deployed as Transaction Credits under its CIBC
    program. Transaction Credits are a good indicator of future revenue.
    The Company is actively working to raise additional debt financing to
    fund future growth of Transaction Credits.

2.  Working with its Airline channel partners to develop the Online
    Shopping Mall business further.

The following presentation is not in accordance with Canadian GAAP
disclosures, but has been included to provide a more useful analysis to the
reader.

(In millions of dollars)               Q3(x)                YTD(x)
                              --------------------- ---------------------
                                 F 2007     F 2006     F 2007     F 2006
                                 ------     ------     ------     ------
Gross Revenue:
  CIBC program
    Advance Purchase Model     $   22.0   $   14.7   $   62.0   $   48.7
    Marketing Only Model            0.4        0.2        1.3        0.7
  Online Shopping Malls             0.6        0.5        2.0        1.7
                                    ---        ---        ---        ---
  Gross Revenue from Core
   Activities                      23.0       15.4       65.3       51.1
  Other programs                    0.0        0.0        0.2        0.2
                                    ---        ---        ---        ---
Total Gross Revenue                23.0       15.4       65.5       51.3

Cost of Purchasing Transaction
 Credits                          (20.3)     (13.5)     (57.1)     (44.9)
                                  ------     ------     ------     ------
    For Advance Purchase Model
Net Revenue                         2.7        1.9        8.4        6.4
Direct Expenses                    (0.8)      (0.5)      (2.8)      (2.2)
                                   -----      -----      -----      -----
Gross Profit                        1.9        1.4        5.6        4.2
Ongoing selling, general &
 administrative expenses           (1.9)      (1.6)      (5.4)      (5.2)
                                   -----      -----      -----      -----
Operating Profit (Loss)
 before restructuring          $    0.0   $   (0.2)  $    0.2   $   (1.0)
                               --------   ---------  --------   ---------
Amortization and Interest          (0.4)      (0.3)      (0.8)      (0.8)
                                   -----      -----      -----      -----
Profit (Loss) before
 restructuring                 $   (0.4)  $   (0.5)  $   (0.6)  $   (1.8)
                               ---------  ---------  ---------  ---------
Restructuring Costs                (0.0)      (0.0)      (1.0)      (0.3)
                                   -----      -----      -----      -----
Net Loss, continuing
 operations                    $   (0.4)  $   (0.5)  $   (1.7)  $   (2.0)
                               ---------  ---------  ---------  ---------
Discontinued operations               -          -          -        0.1
                               --------   --------   --------   --------
Net Loss                       $   (0.4)  $   (0.5)  $   (1.7)  $   (2.0)

(x)Some numbers may not add due to rounding

Net Revenue (defined as Gross Revenue less the Cost of Purchasing Transaction Credits) for Q3 2007 was $2.7 million, an increase of 41.5% over the corresponding quarter in the previous year. This growth reflects the positive impact of the increase in assets deployed in the Company's Advance Purchase Marketing Programs, leading to an increase in Net Revenue from the Company's CIBC programs of 48.5% over the corresponding quarter in the previous year.

Gross Profit was $1.9 million in the quarter compared to $1.3 million for the same quarter last year. This growth is principally the result of expanding the Advance Purchase Marketing program.

The reported Net Loss of $359,000 ($ 0.00 per share) for Q3 2007 is an improvement of $182,000 compared to the reported Net Loss of $541,000 for the same period a year ago.

For the six-month period ending March 31, 2007, Net Revenue was $8.4 million, an increase of $2.0 million or 30.4% over the same nine-month period a year ago. Gross Profit was $5.6 million, an increase of $1.4 million or 32.3% over the same nine-month period a year ago. The year-to-date Loss before Amortization and Interest was $0.9 million and Net Loss was $1.7 million versus $1.3 million and $2.0 million respectively in the previous year. However, excluding restructuring costs in both years and earnings from discontinued operations in 2006, the Company shows year-to-date earnings of $0.2 million before amortization and interest and a year-to-date net loss of $0.6 million, both improving $1.1 million from the same nine-month period last year.

Working Capital was $3.7 million at the end of June 30, 2006 and $4.4 million at the end of March 31, 2007. During the nine month period, the Company raised net proceeds of $1.6 million from Convertible Debenture closing and deployed available funds to support the growth of its Advance Purchase Marketing program, resulting in increased revenue for the period. This course of action is reflected on the Balance Sheet as a decrease in Cash and Cash Equivalents ($0.5 million at March 31, 2007 compared to $1.8 million at June 30, 2006), and an increase in Transaction Credits ($6.1 million at March 31, 2007 versus $3.9 million at June 30, 2006). Transaction Credits are a good indicator of future revenue.

About Advantex Marketing International Inc.

Advantex Marketing International Inc. is a leading marketing services company, specializing in Advance Purchase Marketing Programs for merchants, coalition loyalty rewards programs, and Online Shopping Malls. Advantex loyalty partners include CIBC, United Airlines, Delta Air Lines, The New York Times, and other major North American corporations, as well as a growing list of restaurants, retailers, golf courses, boutique hotels, inns, resorts and spas. Advantex is a public company, traded on the Toronto Stock Exchange under the symbol "ADX". For additional information on Advantex, please visit www.advantex.com.

This Press Release contains certain "forward-looking statements". All statements, other than statements of historical fact, that address activities, events or developments that the Company believes, expects or anticipates will or may occur in the future (including, without limitation, statements regarding financial and business prospects and financial outlook) are forward-looking statements. These forward-looking statements reflect the current expectations or beliefs of the Company based on information currently available to the Company. Forward-looking statements are subject to a number of risks, uncertainties and assumptions that may cause the actual results of the Company to differ materially from those discussed in the forward-looking statements, and even if such actual results are realized or substantially realized, there can be no assurance that they will have the expected consequences to, or effects on the Company. Factors that could cause actual results or events to differ materially from current expectations include, among other things, changes in general economic and market conditions, changes to regulations affecting the Company's activities and uncertainties relating to the availability and costs of financing needed in the future. Any forward-looking statement speaks only as of the date on which it is made and, except as may be required by applicable securities laws, the Company disclaims any intent or obligation to update any forward-looking statement, whether as a result of new information, future events or results or otherwise. Although the Company believes that the assumptions inherent in the forward-looking statements are reasonable, forward-looking statements are not guarantees of future performance and accordingly undue reliance should not be put on such statements due to the inherent uncertainty therein.

                ADVANTEX MARKETING INTERNATIONAL INC.

                  CONSOLIDATED FINANCIAL STATEMENTS
             For the three-month and nine-month periods
                         ended MARCH 31, 2007

The accompanying consolidated financial statements have been prepared by
management and approved by the Board of Directors of the Company. Management
is responsible for the information and representations contained in these
consolidated financial statements and other sections of this report.
An auditor has not performed a review of these financial statements.



                ADVANTEX MARKETING INTERNATIONAL INC.
           CONSOLIDATED BALANCE SHEETS (unaudited - note 1)

AS AT                                      MARCH 31, 2007  JUNE 30, 2006
(in thousands)                                    ($)            ($)

ASSETS
  Current:
  Cash and cash equivalents                   $       519    $     1,807
  Accounts receivable                                 797            909
  Transaction credits                               6,132          3,916
  Prepaid expenses and sundry assets                  123            155
-------------------------------------------------------------------------
                                                    7,571          6,787
-------------------------------------------------------------------------
  Long term:
  Capital and other assets                            705            624
  Deferred financing charges                          406            189
-------------------------------------------------------------------------
                                                    1,111            813
-------------------------------------------------------------------------

TOTAL ASSETS                                  $     8,682    $     7,600
-------------------------------------------------------------------------
-------------------------------------------------------------------------

LIABILITIES
  Current:
  Accounts payable and accrued liabilities    $     3,153    $     3,122

  Long term:
  Other liabilities                                   501              -
-------------------------------------------------------------------------
  Convertible debenture payable                     4,353          3,519
-------------------------------------------------------------------------
                                                    4,854          3,519

-------------------------------------------------------------------------
TOTAL LIABILITIES                                   8,007          6,641
-------------------------------------------------------------------------

SHAREHOLDERS' EQUITY
  Capital Stock:
  Class A preference shares                             4              4
  Common shares                                    24,106         24,106
-------------------------------------------------------------------------
                                                   24,110         24,110
  Contributed surplus                                 396            243
  Equity portion of convertible debenture           2,115            848
  Deficit                                         (25,946)       (24,242)
-------------------------------------------------------------------------
                                                      675            959
-------------------------------------------------------------------------

TOTAL LIABILITIES AND SHAREHOLDERS' EQUITY    $     8,682    $     7,600
-------------------------------------------------------------------------
-------------------------------------------------------------------------

                                                 (see accompanying notes)



                ADVANTEX MARKETING INTERNATIONAL INC.
       CONSOLIDATED STATEMENTS OF NET LOSS (unaudited - note 1)

                                Three Months Ended     Nine Months Ended
                                     March 31               March 31
(In thousands except net loss     2007       2006       2007       2006
 per common share)                ($)        ($)        ($)        ($)

GROSS REVENUE                  $ 23,011   $ 15,418   $ 65,455   $ 51,344
  Cost of purchasing
   transaction credits           20,319     13,515     57,086     44,925
-------------------------------------------------------------------------
NET REVENUE                       2,692      1,903      8,369      6,419

  Direct expenses                   813        549      2,787      2,200
-------------------------------------------------------------------------
GROSS PROFIT                      1,879      1,354      5,582      4,219

OPERATING EXPENSES
  Selling and marketing             925        685      2,530      2,073
  General and administrative        988        893      2,756      3,090
  Restructuring costs                 -          -      1,027        330
  Stock based compensation           16         52        153         52
-------------------------------------------------------------------------
                                  1,929      1,630      6,466      5,545

(LOSS) BEFORE AMORTIZATION
 AND INTEREST                       (50)      (276)      (884)    (1,326)
-------------------------------------------------------------------------

  Amortization                       60         84        175        236
  Interest
    Stated interest on
     convertible debenture          155        102        381        310
    Accretion on convertible
     debenture and
     Amortization of deferred
     financing charges               94         79        264        231
-------------------------------------------------------------------------
                                    309        265        820        777
-------------------------------------------------------------------------

NET (LOSS) - CONTINUING
 OPERATIONS                        (359)      (541)    (1,704)    (2,103)

NET INCOME - DISCONTINUED
 OPERATIONS                           -          -          -        100
-------------------------------------------------------------------------

NET (LOSS) FOR THE PERIOD      $   (359)  $   (541)  $ (1,704)  $ (2,003)
-------------------------------------------------------------------------
-------------------------------------------------------------------------

NET  (LOSS) PER COMMON SHARE
  - Continuing Operations      $  (0.00)  $  (0.01)  $  (0.02)  $  (0.03)
  - Discontinued Operations    $   0.00   $   0.00   $   0.00   $   0.00
-------------------------------------------------------------------------
-------------------------------------------------------------------------



                ADVANTEX MARKETING INTERNATIONAL INC.
       CONSOLIDATED STATEMENTS OF DEFICIT (unaudited - note 1)

                                Three Months Ended     Nine Months Ended
                                     March 31               March 31
                                  2007       2006       2007       2006
(In thousands)                    ($)        ($)        ($)        ($)

BALANCE AT THE BEGINNING OF
 THE PERIOD                    $(25,587)  $(23,208)  $(24,242)  $(21,746)

Net (loss)                         (359)      (541)    (1,704)    (2,003)
-------------------------------------------------------------------------
BALANCE AT THE END OF
 THE PERIOD                    $(25,946)  $(23,749)  $(25,946)  $(23,749)
-------------------------------------------------------------------------
-------------------------------------------------------------------------

                                                 (see accompanying notes)



                ADVANTEX MARKETING INTERNATIONAL INC.
     CONSOLIDATED STATEMENTS OF CASH FLOWS (unaudited - note 1)

                                Three Months Ended     Nine Months Ended
                                     March 31               March 31
                                  2007       2006       2007       2006
(In thousands)                    ($)        ($)        ($)        ($)

OPERATING ACTIVITIES
  Net loss - continuing
   operations                  $   (359)  $   (541)  $ (1,704)  $ (2,103)
  Items not affecting cash:
    Amortization of capital
     assets                          60         84        175        236
    Accretion on convertible
     debenture                       74         53        195        153
    Amortization of deferred
     financing charges               20         26         69         78
    Cost of shares issued
     to CIBC                          -          -          -         35
    Amortization of stock
     based compensation              16         52        153         52
-------------------------------------------------------------------------
                                   (189)      (326)    (1,112)    (1,549)
-------------------------------------------------------------------------

Changes in non-cash working
 capital items                      540     (1,550)    (2,043)    (1,237)
Changes in long term payables       (68)         -        501          -
-------------------------------------------------------------------------

-------------------------------------------------------------------------
Cash provided by/(used in)
 operating activities               283     (1,876)    (2,654)    (2,786)

INVESTING ACTIVITIES
  Acquisitions of capital assets    (56)        (8)      (256)       (48)
-------------------------------------------------------------------------

FINANCING ACTIVITIES
  Proceeds from convertible
   debenture, net                   (39)         -      1,622          -
  Proceeds from issue of common
   shares, net                        -      2,552          -      2,552
  Proceeds from sale of assets        -         16          -         16
-------------------------------------------------------------------------
                                    (39)     2,568      1,622      2,568

NET MOVEMENT IN CASH AND CASH
 EQUIVALENTS

  CONTINUING OPERATIONS             188        684     (1,288)      (266)

  DISCONTINUED OPERATIONS             -          -          -          -

  Cash and cash equivalents at
   the beginning of the period      331      2,021      1,807      2,971
-------------------------------------------------------------------------

CASH AND CASH EQUIVALENTS AT
 THE END OF THE PERIOD         $    519   $  2,705   $    519   $  2,705
-------------------------------------------------------------------------
-------------------------------------------------------------------------

ADDITIONAL INFORMATION
  Interest paid                $     97   $    206   $    295   $    412

                                                 (see accompanying notes)



ADVANTEX MARKETING INTERNATIONAL INC.
Notes to Financial Statements
For the nine months ended March 31, 2007 (unaudited)

1.  SIGNIFICANT ACCOUNTING POLICIES

    The interim unaudited financial statements for the nine months ended
    March 31, 2007 have been prepared on a consistent basis with the
    Company's annual consolidated financial statements for the year ended
    June 30, 2006 and should be read in conjunction with the accounting
    policies and other disclosures in those consolidated financial
    statements. The enclosed consolidated financial statements do not
    include all the disclosures required by generally accepted accounting
    principles applicable to annual financial statements.

2.  CAPITAL STOCK

                                                  Issued Common Shares
                                                 Number         Amount
    Balance as at June 30, 2006 and
     March 31, 2007                            97,030,868    $24,106,281

3.  CONVERTIBLE DEBENTURE

    In November 2006, the Company revised the terms of its existing
    convertible debenture and issued an additional $2,025,000 of
    convertible debentures under the new terms. The existing debentures
    had an interest rate of 10%, a maturity value of $3,975,000, a
    conversion price between $0.15 (for maturity value $3,850,000) and
    $0.13 (for maturity value $150,000), and matured in April 2008. The
    term of the debentures was extended to December 2011 and now allows
    the Company, under certain conditions, to obtain additional secured
    debt financing. In addition, the conversion price of the debentures
    was reduced to $0.10 per common share.

    The convertible debentures bear interest at 10% per annum payable
    semi-annually in arrears in June and December of each calendar year,
    mature on December 9, 2011 and are secured by a general security
    interest over assets of the Company and its subsidiaries. The
    significant financial covenants of the debentures require the Company
    to meet a defined level of working capital at quarter ends commencing
    December 31, 2006, and interest coverage commencing the quarter
    ending March 31, 2008. On May 11, 2007 the working capital covenant
    was amended, from fiscal quarter commencing March 31, 2007, to a
    current asset test. For the period ended March 31, 2007 the Company
    met its covenants.

    Costs related to the revision of the debentures terms and issuance of
    additional debentures totalled $ 405,052 and included $10,000 for
    500,000 compensation warrants issued to the financing agent of the
    transaction (note 4). In the quarter $44,000 of legal costs connected
    to the financing were received, are included in deferred financing
    costs and shown on the cash flow statement.

    In accordance with the recommendations of the Canadian Institute of
    Chartered Accountants, Handbook section 3861 the fair value of the
    new debentures was bifurcated into debt and equity portions and a
    fair value adjustment was applied to the conversion option of the
    existing convertible debentures. Accordingly, $1,386,210 was
    allocated to the equity portion of the convertible options. The debt
    portion of the convertible debentures will be accreted to its face
    value at maturity over the term of the debt by way of a charge to
    interest expense. In addition, $ 119,492 of deferred financing
    charges was reclassified to the equity portion of the convertible
    debentures.

                                                                Deferred
                                                    Equity     Financing
                                Debt portion       portion         Costs
                                ------------       -------         -----

    Balance June 30, 2006         $3,518,706    $  848,297    $  189,170

    Face value of additional
     convertible debt issued       2,025,000             -             -

    Debt issuance costs                    -             -       405,052

    Allocation to the equity
     portion of the convertible
     debentures                   (1,386,210)    1,386,210             -

    Allocation of issue costs
     to the equity portion of
     the convertible debentures            -      (119,492)     (119,492)

    Amortization of issue costs            -             -       (68,770)

    Accretion charge                 195,523             -             -

    Balance March 31, 2007        $4,353,019    $2,115,015    $  405,960

    The Black-Scholes option pricing model was used to determine the fair
    value of the conversion feature in the convertible debentures. The
    following factors and assumptions were used in the Black-Scholes
    model:

    Common share price                            $ 0.05
    Exercise price of conversion option of        $ 0.10
    Expected life of conversion option           5 years
    Expected volatility                              89%
    Risk free interest rate                        3.75%

4.  STOCK OPTIONS AND WARRANTS

    As at March 31, 2007 there were 8,145,000 employee stock options
    outstanding at exercise prices between $0.055 to $0.25, expiring
    between May 2007 and February 2012.

    On September 28, 2006 the Company issued 275,000 stock options to
    certain employees at exercise price of $0.06, vesting equally over
    four years, and expiring September 28, 2011.

    On December 21, 2006 the Company issued 2,625,000 stock options to
    the external directors of the Company at exercise price of $0.055,
    vesting immediately, and expiring December, 2011.

    On February 7, 2007 the Company issued 100,000 stock options to
    certain employees and external consultants at exercise price of
    $0.115, vesting equally over four years, and expiring February 2012.

    The Company calculated the fair value of the stock options using the
    Black-Scholes option pricing model and the following factors and
    assumptions.

                                              Options        Options
                                              granted        granted
                                              September 28   December 21

    Expected life                             5 years        5 years
    Expected volatility                       75%            89%
    Risk free rate                            5%             3.75%
    Expected dividends                        Nil            Nil
    Fair value                                $10,670        $102,375

    The fair value of the options granted February 7, 2007 is nominal and
    accordingly no expense has been recorded.

    The Company has recorded $ 16,200 and $ 152,575 of stock based
    compensation expense for the three and nine months respectively of
    the current year (previous year nine months ended March 2006
    $ 51,993) and contributed surplus has increased by $ 152,575 since
    June 30, 2006.

    122,500 stock options were forfeited or expired during nine months
    ended March 31, 2007.

    Agent Warrants

    As described in Note 3, 500,000 compensation Warrants were issued in
    connection with the refinancing of the Company's convertible
    debentures. Each compensation Warrant entitles the holder to acquire
    one common share of the Company at $0.10 until November 9, 2008. The
    fair value of these warrants was determined to be approximately
    $10,000 using the Black-Scholes option pricing model and the
    following assumptions:

    Expected life                             2 years
    Expected volatility                       102%
    Risk free rate                            3.75%
    Expected dividends                        Nil

5.  DEFERRED COSTS

    Since July 2006, the Company has commenced development of new
    processing systems for its Canadian Credit Card Loyalty programs. The
    costs incurred to date on this project approximate $ 142,000 and are
    included in capital and other assets. Amortization will commence when
    systems are in use.

6.  RESTRUCTURING

    Restructuring costs for the period ended March 31, 2007 relate to the
    severance of terminated employees.

    On December 5, 2006, Mr. Randall Munger stepped down as Chairman and
    CEO and restructuring costs include $824,250 of his severance package
    of which $500,922 is payable between April 2008 and May 2009 and is
    included in other liabilities on the balance sheet.


7.  RELATED PARTIES

    The following related parties participated in the issuance of
    convertible debentures described in note 3.

                                              Principal Amount
    Chief Executive Officer                   $  50,000
    Directors                                 $ 279,683
    Interim CFO                               $  40,000

8.  COMPARATIVES

    Certain of the comparative figures have been reclassified to conform
    to consolidated financial statement presentation adopted in current
    period.

%SEDAR: 00004122E