Advantex Marketing International Inc.CSE: ADX

Advantex announces results for Q2 2007 and significant improvement in key performance indicators

· Issued by Advantex Marketing International Inc. via CNW

ADX: TSX

TORONTO, Feb. 14 /CNW/ - Advantex Marketing International Inc. (TSX:ADX) today reported results for the three and six months ended December 31, 2006. All key performance indicators showed significant improvement year over year as follows:

    -  Profit from continuing operations: $0.1 million for the quarter
       (see chart on Operating Results), an improvement of $0.4 million
       compared to corresponding period previous year, and $0.9 million
       improvement year-to-date

    -  Operating Profit: $0.3 million for the quarter (see chart on
       Operating Results), an improvement of $0.4 million; $0.9 million
       improvement year-to-date

    -  Gross Profit: up 36.0% to $ 2.2 million for the quarter; 29.2 %
       increase year-to-date

    -  Net Revenue: up 31.5 % to $ 3.4 million for the quarter; 25.7 %
       increase year-to-date

    -  Gross Revenue: up 29.6 % to $ 23.4 million for the quarter; 18.1 %
       increase year-to-date

    -  Transaction Credits (assets deployed to merchants):
       up $2.2 million from June 30, 2006 to $6.1 million

On December 5, 2006, G. Randall Munger stepped down from his roles as
Chairman, Chief Executive Officer and director of the Company and Kelly E.
Ambrose was appointed President and Chief Executive Officer.
"Q2 2007 was the first quarter in recent history in which we delivered an
operating profit, a major accomplishment enabled by the growth of our Advance
Purchase Marketing Programs," said Mr. Ambrose. "It is very exciting to note
that we have an established pipeline of merchants waiting to receive funding
and could quickly deploy several more million dollars into the market,
generating an attractive rate of return."

Operating Results

The following chart(x) has been included to provide a more useful
analysis to the reader.

(In millions of dollars)                    Q2                YTD
                                     F 2007   F 2006    F 2007   F 2006
                                     ------   ------    ------   ------
Net Revenue                           $ 3.4    $ 2.6     $ 5.7    $ 4.5
Direct Expenses                        (1.3)    (1.0)     (2.0)    (1.6)
                                       -----    -----     -----    -----
Gross Profit                            2.2      1.6       3.7      2.9
Ongoing selling, general &
 administrative expenses               (1.8)    (1.7)     (3.5)    (3.6)
                                       -----    -----     -----    -----
Operating Profit / (Loss) before
 restructuring                          0.3     (0.1)      0.2     (0.7)
                                        ---     -----      ---     -----

Amortization and Interest              (0.3)    (0.3)     (0.5)    (0.5)
                                       -----    -----     -----    -----
Profit (Loss) before restructuring    $ 0.1    $(0.4)    $(0.3)   $(1.2)
Restructuring Costs                    (1.0)    (0.2)     (1.0)    (0.3)
                                       -----    -----     -----    -----
Net Loss, continuing operations       $(1.0)   $(0.6)    $(1.3)   $(1.6)
                                       -----    -----     -----    -----

(x) Presentation is not a Canadian GAAP disclosure. Some numbers may not
    add due to rounding

Net Revenue (defined as Gross Revenue less the Cost of Purchasing Transaction Credits) for Q2 2007 was $3.4 million, an increase of 31.5% over the corresponding quarter in the previous year. This growth reflects the positive impact of the increase in assets deployed ($4.1 million compared to December 2005) in the Company's Advance Purchase Marketing Programs, leading to an increase in Net Revenue from the Company's CIBC programs of 48.9% over the corresponding quarter in the previous year.

Gross Profit was $2.2 million in the quarter compared to $1.6 million for the same quarter last year. This growth is principally the result of expanding the Advance Purchase Marketing program.

The reported Net Loss of $1.2 million ($0.01 per share) for Q2 2007 and the reported Net Loss of $0.6 million for the same period a year ago reflects the impact of restructuring costs in both periods. Excluding the impact of restructuring costs, the Company delivered a net profit from continuing operations of $0.1 million in Q2 2007 versus a net loss of $0.3 million in Q2 2006, a $0.4 million improvement.

For the six-month period ending December 31, 2006, Net Revenue was $5.7 million, an increase of $1.2 million or 25.7% over the same six-month period a year ago. Gross Profit was $3.7 million, an increase of $0.8 million or 29.2% over the same six-month period a year ago. The year to date Loss before Amortization and Interest was $0.8 million and Net Loss was $1.3 compared to $1.1 million and $1.5. However, excluding restructuring costs in both years and earnings from discontinued operations in 2005, the Company delivered year-to-date earnings of $0.2 million before amortization and interest and a year-to-date net loss of $0.3 million, improvements of $0.9 million and $0.9 million respectively from the same six-month period last year.

Working Capital was $3.7 million at the end of June 30, 2006 and $4.8 million at the end of December 31, 2006. During the three month period, the Company deployed available funds to support the growth of its Advance Purchase Marketing program, resulting in increased revenue for the period. This course of action is reflected on the Balance Sheet as a decrease in Cash and Cash Equivalents ($0.3 million at December 31, 2006 compared to $1.8 million at June 30, 2006), and an increase in Transaction Credits ($6.1 million at December 31, 2006 versus $3.9 million at June 30, 2006). Transaction Credits are a likely indicator of future profitability.

Based on current business levels, the Company expects to report results close to breakeven at the end of the fiscal year, excluding one-time restructuring costs. Quarterly results for the remainder of the fiscal year are expected to reflect the seasonality of consumer purchasing behaviour patterns.

About Advantex Marketing International Inc.

Advantex Marketing International Inc. is a leading marketing services company, specializing in Advance Purchase Marketing Programs for merchants, coalition loyalty rewards programs, and Online Shopping Malls. Advantex loyalty partners include CIBC, United Airlines, Delta Air Lines, The New York Times, and other major North American corporations, as well as a growing list of restaurants, retailers, golf courses, boutique hotels, inns, resorts and spas. Advantex is a public company, traded on the Toronto Stock Exchange under the symbol "ADX". For additional information on Advantex, please visit www.advantex.com.

This press release includes statements about expected future events and financial results that are forward-looking in nature and subject to risks and uncertainties. Advantex cautions that actual performance may be affected by a number of factors, many of which are beyond its control. Future events and results may vary substantially from what Advantex currently foresees. Discussion of the various factors that may affect future results is contained in Advantex's recent filings with Canadian securities regulatory authorities.

                ADVANTEX MARKETING INTERNATIONAL INC.
                  CONSOLIDATED FINANCIAL STATEMENTS
              For the three-month and six-month periods
                       ended DECEMBER 31, 2006

The accompanying consolidated financial statements have been prepared by
management and approved by the Board of Directors of the Company. Management
is responsible for the information and representations contained in these
consolidated financial statements and other sections of this report.
An auditor has not performed a review of these financial statements.

                ADVANTEX MARKETING INTERNATIONAL INC.
           CONSOLIDATED BALANCE SHEETS (unaudited - note 1)

AS AT                          DECEMBER 31, 2006          JUNE 30, 2006
(in thousands)                         ($)                      ($)

ASSETS
 Current:
 Cash and cash equivalents            $   331               $  1,807
 Accounts receivable                    1,604                    909
 Transaction credits                    6,138                  3,916
 Prepaid expenses and sundry assets       133                    155
-------------------------------------------------------------------------
                                        8,206                  6,787
-------------------------------------------------------------------------
 Long term:
 Capital and other assets                 709                    624
 Deferred financing charges               398                    189
-------------------------------------------------------------------------
                                        1,107                    813
-------------------------------------------------------------------------

TOTAL ASSETS                          $ 9,313                $ 7,600
-------------------------------------------------------------------------
-------------------------------------------------------------------------

LIABILITIES
 Current:
 Accounts payable and
  accrued liabilities                 $ 3,436                $ 3,122

 Long term:
 Other liabilities                        569                      -
-------------------------------------------------------------------------
 Convertible debenture payable          4,279                  3,519
-------------------------------------------------------------------------
                                        4,848                  3,519

-------------------------------------------------------------------------
TOTAL LIABILITIES                       8,284                  6,641
-------------------------------------------------------------------------

SHAREHOLDERS' EQUITY
 Capital Stock:
 Class A preference shares                  4                      4
 Common shares                         24,106                 24,106
-------------------------------------------------------------------------
                                       24,110                 24,110
 Contributed surplus                      379                    243
 Equity portion of
  convertible debenture                 2,127                    848
 Deficit                              (25,587)               (24,242)
-------------------------------------------------------------------------
                                        1,029                    959
-------------------------------------------------------------------------

TOTAL LIABILITIES AND
 SHAREHOLDERS' EQUITY                 $ 9,313                $ 7,600
-------------------------------------------------------------------------
-------------------------------------------------------------------------
                                                 (see accompanying notes)


                ADVANTEX MARKETING INTERNATIONAL INC.
       CONSOLIDATED STATEMENTS OF NET LOSS (unaudited - note 1)

                               Three Months Ended        Six Months Ended
                                  December 31               December 31
                              2006        2005         2006         2005
(In thousands except net
 loss per common share)       ($)          ($)          ($)          ($)

GROSS REVENUE            $ 23,455     $ 18,100     $ 42,445     $ 35,926
 Cost of purchasing
  transaction credits      20,040       15,504       36,768       31,410
-------------------------------------------------------------------------
NET REVENUE                 3,415        2,596        5,677        4,516

 Direct expenses            1,250        1,004        1,975        1,651
-------------------------------------------------------------------------
GROSS PROFIT                2,165        1,592        3,702        2,865

OPERATING EXPENSES
 Selling and marketing        799          672        1,605        1,388
 General and administrative   911        1,032        1,768        2,197
 Restructuring costs        1,027          221        1,027          330
 Stock based compensation     124            -          136            -
-------------------------------------------------------------------------
                            2,861        1,925        4,536        3,915

(LOSS) BEFORE AMORTIZATION
 AND INTEREST                (696)        (333)        (834)      (1,050)
-------------------------------------------------------------------------

 Amortization                  58           86          115          152
 Interest
  Stated interest on
   convertible debenture      132          104          227          208
  Accretion on convertible
   debenture and
   Amortization of deferred
   financing charges           90           81          169          152
-------------------------------------------------------------------------
                              280          271          511          512
-------------------------------------------------------------------------

NET (LOSS) -
 CONTINUING OPERATIONS       (976)        (604)      (1,345)      (1,562)

NET INCOME -
 DISCONTINUED OPERATIONS        -            -            -          100
-------------------------------------------------------------------------

NET (LOSS)
 FOR THE PERIOD          $   (976)    $  ( 604)    $ (1,345)    $ (1,462)
-------------------------------------------------------------------------
-------------------------------------------------------------------------

NET (LOSS)
 PER COMMON SHARE
 - Continuing Operations $  (0.01)    $  (0.01)    $  (0.02)    $  (0.02)
 - Discontinued
    Operations           $   0.00     $   0.00     $   0.00     $   0.00
-------------------------------------------------------------------------
-------------------------------------------------------------------------


                ADVANTEX MARKETING INTERNATIONAL INC.
       CONSOLIDATED STATEMENTS OF DEFICIT (unaudited - note 1 )

                               Three Months Ended        Six Months Ended
                                  December 31               December 31
                              2006        2005         2006         2005
(In thousands)                ($)          ($)          ($)          ($)


BALANCE AT THE BEGINNING
 OF THE PERIOD           $(24,611)    $(22,604)    $(24,242)    $(21,746)

Net (loss)                   (976)        (604)      (1,345)      (1,462)
-------------------------------------------------------------------------
BALANCE AT THE END OF
 THE PERIOD              $(25,587)    $(23,208)    $(25,587)    $(23,208)
-------------------------------------------------------------------------
                                                 (see accompanying notes)


                ADVANTEX MARKETING INTERNATIONAL INC.
     CONSOLIDATED STATEMENTS OF CASH FLOWS (unaudited - note 1)

                               Three Months Ended        Six Months Ended
                                  December 31               December 31
                              2006        2005         2006         2005
(In thousands)                ($)          ($)          ($)          ($)

OPERATING ACTIVITIES
 Net loss - continuing
  operations             $   (976)    $   (604)    $ (1,345)    $ (1,562)
 Items not affecting cash:
  Amortization of
   capital assets              58           86          115          152
  Accretion on convertible
   debenture                   68           55          121          100
  Amortization of deferred
   financing charges           22           26           48           52
  Cost of shares issued
   to CIBC                      -            -            -           35
  Amortization of stock
   based compensation         124            -          136            -
-------------------------------------------------------------------------
                             (704)        (437)        (925)      (1,223)
-------------------------------------------------------------------------

Changes in non-cash
 working capital items     (1,207)         206       (2,581)         213
Changes in long term
 payables                     569            -          569            -
-------------------------------------------------------------------------
-------------------------------------------------------------------------
Cash provided by/(used in)
 operating activities      (1,342)        (231)      (2,937)      (1,010)

INVESTING ACTIVITIES
 Acquisitions of
  capital assets             (129)         (30)        (200)         (40)
-------------------------------------------------------------------------

FINANCING ACTIVITIES
 Proceeds from convertible
  debenture, net            1,661            -        1,661            -
-------------------------------------------------------------------------

NET MOVEMENT IN CASH AND
 CASH EQUIVALENTS

 CONTINUING OPERATIONS        190         (261)      (1,476)      (1,050)

 DISCONTINUED OPERATIONS        -            -            -          100

Cash and cash equivalents
 at the beginning of the
 period                       141         2,282       1,807        2,971
-------------------------------------------------------------------------

CASH AND CASH EQUIVALENTS AT
 THE END OF THE PERIOD   $    331     $   2,021    $    331     $  2,021
-------------------------------------------------------------------------
-------------------------------------------------------------------------

ADDITIONAL INFORMATION
 Interest paid           $     97     $       -    $    295     $    206

                                                 (see accompanying notes)


ADVANTEX MARKETING INTERNATIONAL INC.
Notes to Financial Statements
For the six months ended December 31, 2006 (unaudited)

1.  SIGNIFICANT ACCOUNTING POLICIES

    The interim unaudited financial statements for the six months ended
    December 31, 2006 have been prepared on a consistent basis with the
    Company's annual consolidated financial statements for the year ended
    June 30, 2006 and should be read in conjunction with the accounting
    policies and other disclosures in those consolidated financial
    statements. The enclosed consolidated financial statements do not
    include all the disclosures required by generally accepted accounting
    principles applicable to annual financial statements.

2.  CAPITAL STOCK
                                                  Issued Common Shares

                                              Number               Amount
       Balance as at June 30, 2006 and    97,030,868         $ 24,106,281
       December 31, 2006

3.  CONVERTIBLE DEBENTURE

    In November 2006, the Company revised the terms of its existing
    convertible debenture and issued an additional $2,025,000 of
    convertible debentures under the new terms. The existing debentures
    had an interest rate of 10%, a maturity value of $3,975,000, a
    conversion price between $0.15 (a maturity value of $3,850,000) and
    $0.13 (a maturity value of $125,000), and matured in April 2008. The
    term of the debentures was extended to December 2011 and now allows
    the Company, under certain conditions, to obtain additional secured
    debt financing. In addition, the conversion price of the debentures
    was reduced to $0.10 per common share.

    The convertible debentures bear interest at 10% per annum payable
    semi-annually in arrears in June and December of each calendar year,
    mature on December 9, 2011 and are secured by a general security
    interest over assets of the Company and its subsidiaries. The
    significant financial covenants of the debentures require the Company
    to meet a defined level of working capital at quarter ends commencing
    December 31, 2006, and interest coverage commencing the quarter
    ending March 31, 2008. During the period ended December 31, 2006 the
    Company met its covenants.

    Costs related to the revision of the debentures terms and issuance of
    additional debentures totalled $365,275 and included $10,000 for
    500,000 compensation warrants issued to the financing agent of the
    transaction (note 4).

    In accordance with the recommendations of the Canadian Institute of
    Chartered Accountants, the fair value of the new debentures was
    bifurcated into debt and equity portions and a fair value adjustment
    was applied to the conversion option of the existing convertible
    debentures. Accordingly, $1,386,210 was allocated to the equity
    portion of the convertible options. The debt portion of the
    convertible debentures will be accreted to its face value at maturity
    over the term of the debt by way of a charge to interest expense. In
    addition, $107,756 of deferred financing charges was reclassified to
    the equity portion of the convertible debentures.

                               Debt           Equity         Deferred
                             portion          portion     Financing Costs
                             -------          -------     ---------------

Balance June 30, 2006      $ 3,518,706      $ 848,297          $ 189,170

Face value of additional
 convertible debt issued     2,025,000              -                  -

Debt issuance costs                  -              -            365,275

Allocation to the equity
 portion of the convertible
 debentures                 (1,386,210)      1,386,210                 -

Allocation of issue costs
 to the equity portion of
 the convertible debentures          -       (107,756)          (107,756)

Amortization of issue costs          -              -            (48,525)

Accretion charge               121,289              -                  -

Balance December 31, 2006   $4,278,785     $2,126,751          $ 398,164

The Black-Scholes option pricing model was used to determine the fair
value of the conversion feature in the convertible debentures. The
following factors and assumptions were used in the Black-Scholes model:

       Common share price                            $ 0.05
       Exercise price of conversion option of        $ 0.10
       Expected life of conversion option           5 years
       Expected volatility                              89%
       Risk free interest rate                        3.75%

4.  STOCK OPTIONS AND WARRANTS

    As at December 31, 2006 there were 8,100,000 employee stock options
    outstanding at exercise prices between $0.05 to $0.25, expiring
    between February 2007 and December 2011.

    On September 28, 2006 the Company issued 275,000 stock options to
    certain employees at exercise price of $0.06, vesting equally over
    four years, and expiring September 28, 2011.

    On December 21, 2006 the Company issued 2,625,000 stock options to
    the external directors of the Company at exercise price of $0.055,
    vesting immediately, and expiring December, 2011.

    The Company calculated the fair value of the stock options using the
    Black-Scholes option pricing model and the following factors and
    assumptions.

                            Options granted            Options granted
                               September 28                December 21
Expected life                       5 years                    5 years
Expected volatility                     75%                        89%
Risk free rate                           5%                      3.75%
Expected dividends                      Nil                        Nil
Fair value                          $10,670                   $102,375

The Company has recorded $11,500 and $136,375 of stock based compensation
expense for the three and six months respectively of the current year
(previous year $nil) and contributed surplus has increased by $136,375
since June 30, 2006.

67,500 stock options were forfeited or expired during six months ended
December 31, 2006.

Agent Warrants

As described in Note 3, 500,000 compensation Warrants were issued in
connection with the refinancing of the Company's convertible debentures.
Each compensation Warrant entitles the holder to acquire one common share
of the Company at $0.10 until November 9, 2008. The fair value of these
warrants was determined to be approximately $10,000 using the Black-
Scholes option pricing model and the following assumptions:

Expected life            2 years
Expected volatility         102%
Risk free rate             3.75%
Expected dividends           Nil

5.  DEFERRED COSTS

    Since July 2006, the Company has commenced development of new
    processing systems for its Canadian Credit Card Loyalty programs. The
    costs incurred to date on this project approximate $129,000 and are
    included in capital and other assets. Amortization will commence when
    systems are in use.

6.  RESTRUCTURING

    Restructuring costs for the period ended December 31, 2006 relate to
    the severance of terminated employees.

    On December 5, 2006, Mr. Randall Munger stepped down as Chairman and
    CEO and restructuring costs include $824,250 of his severance package
    of which $569,021 is payable between January 2008 and May, 2009 and
    is included in other liabilities on the balance sheet.

7.  RELATED PARTIES

    The following related parties participated in the issuance of
    convertible debentures described in note 3.

                                           Principal Amount

          Chief Executive Officer                  $ 50,000
          Directors                                $275,000
          Interim CFO                              $ 40,000

8.  COMPARATIVES

    Certain of the comparative figures have been reclassified to conform
    to consolidated financial statement presentation adopted in current
    period.

%SEDAR: 00004122E