Advantex Marketing International Inc.CSE: ADX

Advantex Announces Fiscal Third-Quarter Results

· Issued by Advantex Marketing International Inc. via CNW

ADX: TSX

TORONTO, May 15 /CNW/ - Advantex Marketing International Inc. (TSX:ADX), a leading specialist in merchant funding and loyalty marketing programs, today announced its results for the fiscal third quarter and nine months ended March 31, 2008. All references to quarters or years are for the fiscal periods and all currency amounts are in Canadian dollars unless otherwise noted.

"The Company continues to evolve into a stronger and more competitive company, with a clear focus on profitable growth in the programs and areas in which it enjoys a leadership position", said Mr. Kelly E. Ambrose, President and Chief Executive Officer.

For the three months ended March 31, which period is historically the weakest trading quarter, Company's Contribution from Operations for the three months ended March 31, 2008 was $112,000 compared with a loss of $33,000 at the Contribution from Operations level in the corresponding period of the previous year. The Company achieved a modest Profit before Interest during the current quarter of $17,000 compared with a loss of $110,000 for the corresponding period of the previous year.

Financial Performance - Highlights
----------------------------------
(millions of $s)
-------------------------------------------------------------------------
                    Three months  Three months  Nine months  Nine months
                           Ended         Ended        Ended        Ended
                        March 31,     March 31,    March 31,    March 31,
                            2008          2007         2008         2007
-------------------------------------------------------------------------
Revenue                      2.5           2.7          8.6          8.4
-------------------------------------------------------------------------
Gross profit                 1.8           1.9          5.3          5.6
-------------------------------------------------------------------------
Gross Margin                70.5%         69.8%        61.2%        66.7%
-------------------------------------------------------------------------
Contribution from
 operations                  0.1           0.0          0.1          0.3
-------------------------------------------------------------------------
Profit / (Loss) before
 amortization and interest   0.1          (0.1)         0.0         (0.9)
-------------------------------------------------------------------------
Amortization                 0.1           0.1          0.2          0.2
-------------------------------------------------------------------------
Interest                     0.4           0.2          0.9          0.6
-------------------------------------------------------------------------
Net (Loss)                  (0.4)         (0.4)        (1.1)        (1.7)
-------------------------------------------------------------------------
-------------------------------------------------------------------------


The Company implemented several successful initiatives during the three
months ended March 31, 2008:

(1) Following the closing of debt financings in late December, 2007 and
    January, 2008, the Company had access to $4.2 million of funds to
    grow the CIBC Advantex Advance Purchase Marketing (APM) program.
    During the three months ended March 31, 2008 the Company focused on
    enrolling and activating the backlog of merchants waiting to enroll
    in its (APM) program, a process that took the better part of this
    quarter. As of March 31, 2008 the Company had deployed $4.2 million
    of funds as initial advances to new merchants, however the lag
    between the access to funds and enrolling / activation process means
    that the full impact of funds deployed in the quarter is only
    partially evident in the CIBC Advantex APM program revenues of the
    three months ended March 31, 2008.

(2) Manpower and SG&A savings have been identified. Measures implemented
    from mid-March, 2008 onwards; will be realized partially during the
    last quarter of current year, and fully by first quarter of fiscal
    2009, and which will save the Company approximately $650,000 over
    12 months starting April, 2008.

(3) Online revenues for three months ended March 31, 2008 are up 17.4%
    compared with the corresponding period of the previous year when
    expressed in USD terms, the currency in which the Company earns its
    revenues

(4) New complementary revenue opportunities:
    (a) In partnership with CIBC, Advantex is launching a Hotel program
        targeted towards select high income credit cardholders. The
        program markets the participating hotels to select CIBC
        cardholders, and entitles cardholders to special privileges at
        participating hotels. Advantex will earn a fee for the marketing
        services provided to participating hotels. The initial response
        to roll out of this program has been encouraging.

    (b) Advantex acts as the exclusive Canadian-based agent across Canada
        to sell and market, to small and mid-sized businesses, the
        working-capital financing programs offered by Rapid Advance, a
        company based in Bethesda, Maryland. After set up of
        administrative processes during the current quarter, Advantex has
        begun marketing the service, and the response from merchants has
        been positive. Advantex earns a fee for marketing the service in
        Canada, and does not have exposure to delinquent accounts.

The CIBC Advantex program revenues for the three months ended March 31, 2008 were $1.9 million compared with $2.1 million for the corresponding period of the previous year. The Company's APM program accounted for $1.2 million of the three months ended March 31, 2008 revenue, $0.5 million lower than corresponding period of the previous year, while the Marketing Only program accounted for $0.7 million, $0.3 million higher than corresponding period previous year. During the past periods the Company moved existing merchants either to a Marketing Only program or into its APM program which provides merchants with larger advances. This realignment has resulted in two very distinct programs with more of the existing merchants in the Marketing Only program. During the current quarter the Company enrolled and activated the backlog of merchants waiting to enroll in its Advance Purchase Marketing (APM) program, a process that took the better part of the current quarter, consequently the full impact of the funds deployed in the CIBC Advantex APM program are not realized in the revenue of the three months ended March 31, 2008. The Company continues to drive its Marketing Only program and revenues for this model for the three months ended March 31, 2008 are up 105% compared with the corresponding period of the previous year.

Online revenue for the three months ended March 31, 2008 achieved growth of 17.4% compared with corresponding period in the previous year when expressed in US dollars, the currency in which the Company earns its revenue but was up 2.6% when reported in Canadian Dollars in the consolidated financial statements, a reflection of the strengthening of the Canadian Dollar vs. US Dollar. The growth is mainly attributable to the increased awards promotions offered by the Company to online shoppers.

The Net Loss for the three and nine months ended March 31, 2008 is $390,000 and $1,086,000 respectively compared with $359,000 and $1,702,000 respectively for the corresponding periods of the previous year. For the three months ended March 31, 2008, the increase in interest expense resulting from the new debt financings and the impact from marginally lower revenues ($182,000), a reflection of the merchant enrolling and activation process explained in earlier paragraph, on the Net Loss, was partially offset by lower SG&A ($255,000).

About Advantex Marketing International Inc.

Advantex is a specialist in the marketing services industry, managing white-labeled rewards accelerator programs for major affinity groups through which their members earn bonus frequent flyer miles and/or other rewards on purchases at participating merchants. Under the umbrella of each program, Advantex provides merchants with marketing, customer incentives, and secured future sales through its Advance Purchase Marketing model. Advantex partners include more than 700 restaurants, online retailers, golf courses, small inns and resorts, and major organizations, including CIBC, United Airlines, Delta Airlines, Alaska Airlines, and Lufthansa Airlines. Advantex is traded on the Toronto Stock Exchange under the symbol "ADX". For additional information on Advantex, please visit www.advantex.com.

This press release contains certain "forward-looking statements". All statements, other than statements of historical fact, that address activities, events or developments that the Company believes, expects or anticipates will or may occur in the future (including, without limitation, statements regarding financial and business prospects and financial outlook) are forward-looking statements. These forward-looking statements reflect the current expectations or beliefs of the Company based on information currently available to the Company. Forward-looking statements are subject to a number of risks, uncertainties and assumptions that may cause the actual results of the Company to differ materially from those discussed in the forward-looking statements, and even if such actual results are realized or substantially realized, there can be no assurance that they will have the expected consequences to, or effects on the Company. Factors that could cause actual results or events to differ materially from current expectations include, among other things, changes in general economic and market conditions, changes to regulations affecting the Company's activities, uncertainties relating to the availability and costs of financing needed in the future, and delays in finalizing retail contract with CIBC. Any forward-looking statement speaks only as of the date on which it is made and, except as may be required by applicable securities laws, the Company disclaims any intent or obligation to update any forward-looking statement, whether as a result of new information, future events or results or otherwise. Although the Company believes that the assumptions inherent in the forward-looking statements are reasonable, forward-looking statements are not guarantees of future performance and accordingly undue reliance should not be put on such statements due to the inherent uncertainty therein.

                ADVANTEX MARKETING INTERNATIONAL INC.
                  CONSOLIDATED FINANCIAL STATEMENTS
              For the three month and nine month period
                         Ended March 31, 2008

The accompanying consolidated financial statements have been prepared by
management and approved by the Board of Directors of the Company. Management
is responsible for the information and representations contained in these
consolidated financial statements and other sections of this report.
An auditor has not performed a review of these financial statements.


                ADVANTEX MARKETING INTERNATIONAL INC.
                     CONSOLIDATED BALANCE SHEETS
                             (unaudited)

                                                MARCH 31,      JUNE 30,
                                                   2008          2007
                                              ------------- -------------
                                                    $             $
ASSETS
Current:
  Cash and cash equivalents                        762,578       910,995
  Accounts receivable                              969,908       737,485
  Transaction credits                            7,361,968     5,390,412
  Prepaid expenses and sundry assets               110,474       185,955
                                              ------------- -------------
                                                 9,204,928     7,224,847
                                              ------------- -------------
Long-term:
  Property, plant and equipment and
   other assets                                    913,920       775,733

TOTAL ASSETS                                    10,118,848     8,000,580
                                              ------------- -------------
                                              ------------- -------------

LIABILITIES
Current:
  Loan payable (note 5)                            546,353             -
  Accounts payable and accrued liabilities       3,598,063     3,707,243
                                              ------------- -------------
                                                 4,144,416     3,707,243
                                              ------------- -------------

Long-term:
  Other liabilities                                265,955       450,856
  Non-convertible debenture payable (note 6)     2,419,907             -
  Convertible debenture payable                  4,340,877     4,042,335
                                              ------------- -------------
                                                 7,026,739     4,493,191
                                              ------------- -------------

                                                11,171,155     8,200,434
                                              ------------- -------------

SHAREHOLDERS' (DEFICIENCY)

Capital Stock
  Class A preference shares                          3,815         3,815
  Common shares                                 24,106,281    24,106,281
                                              ------------- -------------
                                                24,110,096    24,110,096

Contributed surplus                                460,823       412,223
Equity portion of debentures (note 7)            2,299,085     2,114,341

Deficit                                        (27,922,311)  (26,836,514)
                                              ------------- -------------
                                                (1,052,307)     (199,854)
                                              ------------- -------------

TOTAL LIABILITIES AND SHAREHOLDERS'
 (DEFICIENCY)                                   10,118,848     8,000,580
                                              ------------- -------------
                                              ------------- -------------

(see accompanying notes)



                ADVANTEX MARKETING INTERNATIONAL INC.
                   CONSOLIDATED STATEMENTS OF LOSS
                             (unaudited)

                       Three Months Ended          Nine Months Ended
                            March 31                    March 31
                            --------                    --------
                       2008          2007          2008          2007
                        $             $             $             $

REVENUE              2,510,016     2,692,237     8,591,543     8,369,354
  Direct expenses      740,052       812,668     3,332,101     2,787,194
                  ------------- ------------- ------------- -------------

GROSS PROFIT         1,769,964     1,879,569     5,259,442     5,582,160
                  ------------- ------------- ------------- -------------

OPERATING EXPENSES
  Selling and
   marketing           692,883       941,359     2,279,884     2,546,369
  General and
   administrative      965,401       971,538     2,885,238     2,739,262
                  ------------- ------------- ------------- -------------
                     1,658,284     1,912,897     5,165,122     5,285,631

CONTRIBUTION FROM
 OPERATIONS            111,680       (33,328)       94,320       296,529

  Re-structuring
   costs                     -             -             -     1,026,156
  Stock-based
   compensation         16,200        16,200        48,600       152,575
                  ------------- ------------- ------------- -------------

PROFIT/(LOSS) BEFORE
 AMORTIZATION           95,480       (49,528)       45,720      (882,202)

  Amortization of
   property, plant
   and equipment        78,929        60,192       198,981       175,099
                  ------------- ------------- ------------- -------------

PROFIT/(LOSS)
 BEFORE INTEREST        16,551      (109,720)     (153,261)   (1,057,301)

  Interest expense
    Loan payable, and
     non convertible
     debenture         119,020             -       129,182             -
    Stated interest
     on convertible
     debenture         149,589       154,416       467,863       380,512
    Accretion charge
     on convertible
     debenture and
     amortization of
     deferred
     financing charges 137,760        94,484       335,491       264,300
                  ------------- ------------- ------------- -------------

NET (LOSS) AND
 COMPREHENSIVE LOSS
 FOR THE PERIOD       (389,818)     (358,620)   (1,085,797)   (1,702,113)
                  ------------- ------------- ---------------------------
                  ------------- ------------- ---------------------------

NET (LOSS) PER
 COMMON SHARE            (0.01)        (0.01)        (0.02)        (0.02)
                  --------------------------- ---------------------------
                  --------------------------- ---------------------------

(see accompanying notes)



                ADVANTEX MARKETING INTERNATIONAL INC.
                  CONSOLIDATED STATEMENT OF DEFICIT
                             (unaudited)

                       Three Months Ended          Nine Months Ended
                            March 31                    March 31
                            --------                    --------
                       2008          2007          2008          2007
                        $             $             $             $

BALANCE AT THE
 START OF PERIOD   (27,532,493)  (25,585,706)  (26,836,514)  (24,242,213)

Net (loss) for the
 Period               (389,818)     (358,620)   (1,085,797)   (1,702,113)
                  ------------- ------------- ------------- -------------

BALANCE AT THE END
 OF PERIOD         (27,922,311)  (25,944,326)  (27,922,311)  (25,944,326)
                  ------------- ------------- ------------- -------------
                  ------------- ------------- ------------- -------------

(see accompanying notes)



                ADVANTEX MARKETING INTERNATIONAL INC.
                CONSOLIDATED STATEMENTS OF CASH FLOWS
                             (unaudited)

                       Three Months Ended          Nine Months Ended
                            March 31                    March 31
                            --------                    --------
                       2008          2007          2008          2007
                        $             $             $             $
OPERATING
 ACTIVITIES

  Net loss for the
   period             (389,818)     (359,620)   (1,085,797)   (1,703,113)

Items not affecting cash
  Amortization of
   property, plant
   and equipment        78,929        60,192       198,981       175,099
  Accretion charge
   on convertible
   debenture            94,872        74,234       249,871       195,522
  Amortization of
   deferred financing
   charges              42,888        20,250        85,620        68,778
  Stock-based
   compensation         16,200        16,200        48,600       152,575
                  ------------- ------------- ------------- -------------
                      (156,929)     (188,744)     (502,725)   (1,111,139)

Changes in non-cash
 working capital items
  Accounts
   receivable          419,502       806,278      (232,441)      111,316
  Transaction
   credits          (1,948,722)        5,599    (1,971,556)   (2,215,904)
  Prepaid expenses
   and sundry assets   (12,680)       10,036        75,481        32,179
  Accounts payable
   and accrued
   liabilities        (389,377)     (282,748)     (109,163)       29,112
                  ------------- ------------- ------------- -------------
                    (1,931,277)      539,165    (2,237,679)   (2,043,297)

Decrease in
 Long-term other
 liabilities            (6,700)      (68,099)     (184,900)      500,921
                  ------------- ------------- ------------- -------------
Cash utilized in
 operating
 activities         (2,094,906)      282,322    (2,925,304)   (2,653,515)

FINANCING
 ACTIVITIES
  Proceeds from
   convertible
   debenture, net            -       (39,781)            -     1,619,944
  Proceeds from
   non-convertible
   debenture, net      662,557             -     2,582,557             -
  Proceeds from
   draw of credit
  facility               3,720             -       710,210             -
  Credit facility
   fees                 (1,383)            -      (178,713)            -
                  ------------- ------------- ------------- -------------
                       664,894       (39,781)    3,114,054     1,619,944

INVESTING ACTIVITIES
  Purchase of
   property, plant
   and equipment       (67,252)      (56,645)     (337,167)     (256,309)

MOVEMENT IN CASH
 AND CASH
 EQUIVALENTS
 DURING THE PERIOD  (1,497,264)      185,896      (148,417)   (1,289,880)

Cash and cash
 equivalents at
 the beginning of
 the period          2,259,842       331,266       910,995     1,807,042

CASH AND CASH
 EQUIVALENTS AT
 END OF PERIOD         762,578       517,162       762,578       517,162

ADDITIONAL INFORMATION
  Interest paid        114,237             -       414,237       295,357

(see accompanying notes)



ADVANTEX MARKETING INTERNATIONAL INC.
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
Nine Months Ended March 31, 2008
(Unaudited)

1.  SIGNIFICANT ACCOUNTING POLICIES

The accompanying interim financial statements of Advantex Marketing
International Inc. and its subsidiaries ("Advantex" or the "Company")
have been prepared in accordance with Canadian generally accepted
accounting principles ("Canadian GAAP") for interim financial
information. Accordingly, they do not include all of the information and
footnotes required by Canadian GAAP for annual consolidated financial
statements.

The accompanying financial information reflects all adjustments,
consisting primarily of normal recurring adjustments, which are, in the
opinion of management, necessary for a fair presentation of results for
interim periods. Operating results for the nine months ended March 31,
2008 are not necessarily indicative of the results that may be expected
for the fiscal year ending June 30, 2008. The accounting policies used in
the preparation of these interim consolidated financial statements should
be read in conjunction with the consolidated financial statements and
notes thereto for fiscal 2007.

These interim financial statements follow the same accounting policies
and methods of application as the consolidated financial statements for
the year ended June 30, 2007, except as described in note 2 below.
Certain prior period amounts have been re-classified to conform to the
current period's presentation.

2.  CHANGES IN ACCOUNTING POLICIES

As required by the Canadian Institute of Chartered Accountants ("CICA"),
on July 1, the Company adapted CICA Handbook Section 1530, Comprehensive
Income; Section 3251, Equity; Section 3855, Financial Instruments -
Recognition and Measurement; Section 3861, Financial Instruments -
Disclosure and Presentation; and Section 3865, Hedges. The prospective
adoption of those new standards resulted in changes in the accounting and
presentation for financial instruments. The principal changes in
accounting for financial instruments due to the adoption of these
accounting standards are described in detail in Note 2 to the interim
consolidated financial statements of the Company for the three months
ended September 30, 2007.

3.  STOCK OPTIONS

As at March 31, 2008 the maximum number of shares issuable under the plan
was 12,128,858, and there were 11,999,356 employee stock options
outstanding at exercise prices between $0.045 to $0.15, expiring between
July 9, 2008 and March 17, 2013.

During the three months ended March 31, 2008, the Company issued
3,024,356 stock options to its employees; on January 10, 300,000 options
at exercise price of $0.05, vesting equally over three years, expiring
January 2012, and on March 17, 2,724,356 options at an exercise price of
$0.045, vesting after a year, expiring March, 2013.

125,000 stock options were forfeited or expired during the three months
ended March 31, 2008.

The Company has recorded stock option expense of $16,200 and $48,600 for
the three and nine months ended March 31, 2008, respectively.

4.  DEFERRED COSTS

During the period Company continued development of new processing systems
for its CIBC Advantex programs. The costs incurred for the quarter and to
date on this project are $61,999 and $510,239 respectively and are
included in property, plant and equipment. Certain modules of the system
were implemented during the current year, and the Company commenced
amortization on these modules. An amount of $33,600 and $59,678 is
reflected in amortization expense for the three and nine months ended
March 31, 2008 related to the new processing systems.

5.  LOAN PAYABLE

In December, 2007 Advantex Dining Corporation, a 100% subsidiary of the
Company concluded an agreement with Montcap Financial Corp (Montcap) for
a $ 5.0 million credit facility. Interest is calculated daily on the
amount outstanding and charged monthly at the per annum rate of
10 per cent above a certain major Canadian bank's prime rate. First
charge on all amounts due from participating establishments which are
funded from this facility are provided as security. The agreement is for
three years.

Under the agreement, the facility is to be used exclusively to acquire
transaction credits. Transaction credits can only be acquired from those
establishments that are in industries open to the Company under its
agreement with CIBC. The Company has immediate access to $1.5 million of
the facility. The remaining balance of $3.5 million will be available
once the Company reaches an agreement with CIBC that will allow the
Company to expand its program to retail fashion establishments.

The financing fees of this credit facility were $178,713, have been
deferred, and are being amortized over the term of the facility. The
amount outstanding under this facility at March 31, 2008 was $710,210.
The loan payable amount disclosed on the Balance Sheet is net of the
deferred financing fees of $163,857.

6.  NON-CONVERTIBLE DEBENTURE

In December, 2007, the Company issued 2,000 units of non-convertible
debentures for gross proceeds of $2,000,000. The closing of the second
and final tranche of the non-convertible debt offering was completed on
January 30, 2008, and the Company issued an additional 665 units, for
gross proceeds of $665,000. Certain Directors and officers of the Company
participated in the second tranche, purchasing 110 units. Financing fees
of $82,442 related to these debentures have been deferred and will be
amortized over the term of the debentures.

Each unit consists of a $1,000 secured non -convertible debentures and
1,975 share purchase warrants. The debentures bear interest at 14% per
annum, payable quarterly, and mature on December 31, 2010. Each share
purchase warrant allows the holder to acquire one share of the Company at
$0.06 per share during the three year term of the debenture.

Under the agreement, the proceeds of the debenture are to be used to
acquire transaction credits. In addition, the proceeds of the non-
convertible debentures are to be held in a segregated bank account, set
up by the company. As security, the debenture holders have first charge
to the balances in the segregated bank accounts as well as all amounts
due from establishments funded by the proceeds of the non-convertible
debentures.

The non-convertible debentures include a financial covenant that requires
the Company to meet a defined level of assets at each quarter end
commencing the quarter ending on March 31, 2008.

In accordance with CICA 3855, the fair value of the non-convertible
debentures was bifurcated into debt and equity portions based on the
estimated fair value of the debt and equity components. Accordingly,
$184,744 was allocated to the equity portion of the share warrants.

The Black-Scholes option pricing model was used to determine the fair
value of the share warrant feature. The following assumptions were used
in the Black-Scholes option pricing model:

Common share price                                                 $0.06
Exercise price of share warrant                                    $0.06
Expected life of the share warrant                               3 years
Expected Volatility                                                   89%
Risk-free interest rate                                              3.9%

The amount of non-convertible debentures is disclosed under long-term
liabilities:

Gross Proceeds of debentures                                  $2,665,000
Deferred financing fees                                          (75,776)
Accretion charges to date                                         15,427
Equity portion of debentures                                    (184,744)
                                                             ------------
Non - convertible debenture payable                           $2,419,907
                                                             ------------

7.  EQUITY PORTION OF DEBENTURES

                                                    As at March 31, 2008
                                                    --------------------

Equity portion of convertible debenture                       $2,114,341
Equity portion of non-convertible debenture (note 6)             184,744
                                                             ------------
                                                              $2,299,085
                                                             ------------

%SEDAR: 00004122E