A2Z Cust2Mate Research Reveals Gap Between Digital Age Consumer Expectations and Physical Retail Experience

About this update from A2z Cust2mate Solutions Corp.

Only 36% of consumers say supermarkets consistently deliver the fast, hassle-free experiences consumers increasingly expect TORONTO, June 30, 2026 /CNW/ - A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ) a global leader in smart retail technology, today released new research showing a measurable gap between what consumers expect from supermarkets and what they say stores currently deliver. The report, The Expectation Gap in Physical Retail: Six Digital Age Consumer Expectations Reshaping the In Store Experience, examines how expectations shaped by digital commerce are influencing physical retail. The study focuses on six areas: seamless shopping, pricing transparency, timely rewards, product guidance, connected digital to store experiences, and personalized, context aware engagement. It distinguishes between expectations already central to physical retail and newer expectations that are gaining importance as consumers bring digital shopping habits into stores, creating opportunities for retailers to differentiate, influence purchases, and strengthen loyalty. Across both categories, consumers consistently rated the importance of these experiences higher than supermarkets' current ability to deliver them. Key findings include: The gaps have commercial consequences. Nearly half of consumers said they have missed promotions they were eligible for (46%) or chose not to buy a product because pricing or discounts were unclear (45%). Another 32% reported abandoning a purchase or leaving a store because of long checkout lines. These friction points lead to lost conversion, missed promotions, abandoned purchases, weaker loyalty, and unrealized revenue. The findings also suggest consumers are open to technology that makes the store experience faster, clearer, and more connected. Nearly half of consumers surveyed said they would be very or extremely likely to use a smart shopping cart that helps track spending, find products, receive discounts, and speed up checkout, including 52% of U.S. consumers and 47% of European consumers. The findings also highlight the opportunity for retailers that successfully engage consumers at the moment of decision. Nearly four in ten consumers (39%) say they have purchased an item because of a promotion or suggestion received while shopping.

View stock analysis, news, and events for A2z Cust2mate Solutions Corp.