Mercedes-benz Group Ag · XETR:MBG
Mercedes-benz — Investor Day (2023)
22 slides from Mercedes-benz's investor day presentation, 2023
Slide 1: A customer-driven evolution of our offering concept and digital business development
Internal A customer-driven evolution of our offering concept and digital business development STRATEGY UPDATE: MERCEDES-BENZ OPERATING SYSTEM Britta Seeger Member of the Board of Management Mercedes-Benz Marketing & Sales
Slide 2: Forward-looking statements
Internal The following presentation contains forward-looking statements that reflect management's current views with respect to future events. Such statements are subject to many risks and uncertainties. If the assumptions underlying any of these statements prove incorrect, then actual results may b
Slide 3: We've built a house for our customers – with software-enabled upgrades they desire
Internal We’ve built a house for our customers – with software-enabled upgrades they desire Eas i ly acc e s s i ble Lov e to s tay!
Slide 4: Customer behaviors and expectations are the driving force for us
Internal Customer behaviors and expectations are the driving force for us >80% of customers say Digital Extras are very important Their expectations: Simple and intuitive | Regularly updated via OTA
Slide 5: The Mercedes me ID is the key to our house for customers
Internal The Mercedes me ID is the key to our house for customers Easily accessible Freedom of choice Privacy by design Personalized
Slide 6: A strong digital customer base as a springboard for future growth
Internal A strong digital customer base as a springboard for future growth Mercedes me is live in 50 markets
Slide 7: A strong digital customer base: >10 million connected cars
Internal A strong digital customer base as a springboard for future growth >10 million connected cars worldwide
Slide 8: Mercedes me planned to be live in 65 markets by 2025
Internal A strong digital customer base as a springboard for future growth 2025 Mercedes me is planned to be live in 65 markets
Slide 9: Targeting expansion to more than 16 million connected cars
Internal A strong digital customer base as a springboard for future growth 2025 …and targeting expansion to more than 16 million connected cars
Slide 10: We have the best-rated app of any carmaker – an industry benchmark
Internal We have the best-rated app of any carmaker – an industry benchmark 60% 4.8* of 1.5 million Mercedes me Store purchases in 2022 were made via the app star rating 15 million downloads *Rolling 12-month global average rating in Apple App Store and Google Play Store
Slide 11: What's key for our customers? Simplicity and convenience
Internal What’s key for our customers? Simplicity and convenience Mercedes me store access via Head unit App Web
Slide 12: Entertainment Apps you love
Internal Entertainment Apps you love
Slide 13: ZYNC Video Streaming
Internal ZYNC Video Streaming Next level of in-car entertainment
Slide 14: GUARD 360° A bodyguard for your car
Internal GUARD 360° A bodyguard for your car
Slide 15: We are rapidly expanding our digital portfolio
Internal We are rapidly expanding our digital portfolio
Slide 16: We are rapidly expanding our digital portfolio
Internal We are rapidly expanding our digital portfolio
Slide 17: We are bundling the best functionalities into one MB.CONNECT package
Internal We are bundling the best functionalities into one MB.CONNECT package The MB.CONNECT package will bundle a wide range of services into one High flexibility: Available for a fixed-term three-year contract with vehicle purchase or via subscription From 2025 onwards, 80% customer retention expe
Slide 18: MB.CHARGE – fixed prices and priority access to our charging network
Internal MB.CHARGE – we offer fixed prices and priority access to our charging network Transparent, fixed-price charging rates Priority access for customers to the Mercedes-Benz HPC network > 80% customer retention expected from 2025 onwards (for vehicles in the one-to-six-year age)
Slide 19: MB.DRIVE – expanded and new offerings for assisted and automated driving
Internal MB.DRIVE – our expanded and new offerings for assisted and automated driving Starting with MMA we aim to equip all new models with hardware for enhanced assisted driving Ability to upgrade to a higher degree of assistance foreseen across whole lifecycle Conditionally automated driving funct
Slide 20: More connected cars expected to boost software-enabled revenue
Internal More connected cars expected to boost software-enabled revenue
Slide 21: The transformation of Marketing & Sales: going beyond software-enabled upgrades
Internal The transformation of Marketing & Sales: going beyond software-enabled upgrades Growth of Enabling seamless Fast rollout of Optimization of SOFTWARE- ONLINe TO DIRECT SALES RETAIL ENABLED OFFLINE MODEL FOOTPRINT UPGRADES with direct customer to provide a well-balanced EXPERIENCE engagement
Slide 22: Disclaimer
Internal Disclaimer This document contains forward-looking statements that reflect our current views about future events. The words “anticipate,” “assume,” “believe,” “estimate,” “expect,” “intend,” “may,” ”can,” “could,” “plan,” “project,” “should” and similar expressions are used to identify forwa