Beiersdorf Ag · XETR:BEI
Beiersdorf — FY2021 Earnings Presentation
30 slides from Beiersdorf's earnings presentation, Mar 1, 2022
Slide 1: Full Year Results 2021
FULL YEAR RESULTS 2021 Vincent Warnery, Astrid Hermann & Patrick Rasquinet Hamburg, March 1st, 2022 Page 1 March 1st, 2022 | Full Year Results 2021
Slide 2: Review FY 2021: Strong Business Performance
REVIEW FY 2021 STRONG BUSINESS PERFORMANCE CONSUMER GROUP +8.8% +9.7% TESA +13.6% Organic sales growth Page 2 March 1st, 2022 | Full Year Results 2021
Slide 3: Full Year 2021 Financials
FULL YEAR 2021 FINANCIALS ASTRID HERMANN Page 3 March 1st, 2022 | Full Year Results 2021
Slide 4: Key Figures 2021 - Group
KEY FIGURES 2021 GROUP Jan. – Dec. 2020 Jan. – Dec. 2021 Change Mil. € Mil. € Nominal Organic Sales 7,025 7,627 +8.6% +9.7% EBIT* 906 993 Profit after tax* 636 699 EBIT margin* 12.9% 13.0% Profit after tax margin* 9.1% 9.2% Earnings per share in €* 2.73 3.00 *Excluding special factors Page 4 March 1
Slide 5: Key Figures 2021 - Segments
KEY FIGURES 2021 SEGMENTS Jan. – Dec. 2020 Jan. – Dec. 2021 Change Consumer Mil. € Mil. € Nominal Organic Sales 5,700 6,129 +7.5% +8.8% EBIT* 702 740 EBIT margin* 12.3% 12.1% tesa Sales 1,325 1,498 +13.1% +13.6% EBIT* 204 253 EBIT margin* 15.4% 16.9% *Excluding special factors Page 5 March 1st, 2022
Slide 6: Key Figures 2021 - Consumer: Organic sales growth
KEY FIGURES 2021 - CONSUMER CONSUMER Organic sales growth in % +27.1 +8.8 +4.1 +4.4 +2.7 Q1 2021 Q2 2021 Q3 2021 Q4 2021 FY 2021 -6.6 FY 2020 Page 6 March 1st, 2022 | Full Year Results 2021
Slide 7: Key Figures 2021 - Consumer Brands
KEY FIGURES 2021 - CONSUMER CONSUMER BRANDS NIVEA DERMA HEALTHCARE LA PRAIRIE Q4 2021 +1.7% +15.6% +11.0% +6.1% FY 2021 +5.5% +19.5% +13.7% +20.1% Page 7 March 1st, 2022 | Full Year Results 2021
Slide 8: Key Figures 2021 - Consumer Sales by Region
KEY FIGURES 2021 - CONSUMER CONSUMER Europe SALES IN MIL. € 2,910 +5.8%* Western Europe North America 2,352 Eastern Europe 646 +5.7%* 558 +13.0%* +6.3%* Americas 1,302 Latin America Africa, Asia & Australia +15.9%* 656 +18.8%* 1,917 +8.9%* * Organic growth Page 8 March 1st, 2022 | Full Year Results
Slide 9: Key Figures 2021 - Consumer Gross Margin
KEY FIGURES 2021 - CONSUMER CONSUMER GROSS MARGIN In % of consumer sales 0.4 -0.8 60.2 0.3 60.1 FY 2020 PRICE MIX COST OF SALES, FY 2021 LOGISTICS & OTHER @FX avg. 2020 Page 9 March 1st, 2022 | Full Year Results 2021
Slide 10: Key Figures 2021 - Consumer Working Capital
KEY FIGURES 2021 - CONSUMER CONSUMER WORKING CAPITAL In % of consumer sales (12-months rolling) 9.9 9.2 9.3 8.9 5.3 2017 2018 2019 2020 2021 @FX avg. 2020 Page 10 March 1st, 2022 | Full Year Results 2021
Slide 11: Key Figures 2021 - tesa Sales Total
KEY FIGURES 2021 - TESA Organic sales growth in % TESA SALES TOTAL +13.6% Q4: -2.6% +9.1% TRADE MARKETS +16.6% Consumer & craftsmen | General industrial markets DIRECT INDUSTRIES Automotive | Electrical systems | Electronics | Direct growth markets Page 11 March 1st, 2022 | Full Year Results 2021
Slide 12: Focus 2022: Continuing the Success Story
FOCUS 2022 CONTINUING THE SUCCESS STORY Focus Areas Page 12 March 1st, 2022 | Full Year Results 2021
Slide 13: Results 2021 / Priorities 2022
RESULTS 2021/ PRIORITIES 2022 Page 13 March 1st, 2022 | Full Year Results 2021
Slide 14: Accelerate Growth with Selective Skin Care
PRIORITIES 2022 ACCELERATE GROWTH WITH SELECTIVE SKIN CARE Page 14 March 1st, 2022 | Full Year Results 2021
Slide 15: Outperforming the Market in 2021
PRIORITIES 2022 OUTPERFORMING THE MARKET IN 2021 NET SALES Q4 2021 FY 2021 +6.1% vs 2020 +20.1% +30.0% vs 2019 RETAIL SALES +26.0% Page 15 March 1st, 2022 | Full Year Results 2021
Slide 16: Accelerate Growth with Selective Skin Care
PRIORITIES 2022 ACCELERATE GROWTH WITH SELECTIVE SKIN CARE CHINA / HAINAN EXPANSION E-COM ACCELERATION CLIENT DATA CAPTURE Hainan Mission Hills, Jan 2022 Page 16 March 1st, 2022 | Full Year Results 2021
Slide 17: Accelerate Growth with Selective Skin Care
PRIORITIES 2022 ACCELERATE GROWTH WITH SELECTIVE SKIN CARE Page 17 March 1st, 2022 | Full Year Results 2021
Slide 18: Reinvent NIVEA as Global Skin Care Brand
PRIORITIES 2022 REINVENT NIVEA AS GLOBAL SKIN CARE BRAND Page 18 March 1st, 2022 | Full Year Results 2021
Slide 19: Expand Leadership Position, Doubling the Business
REINVENT NIVEA AS GLOBAL SKIN CARE BRAND EXPAND LEADERSHIP POSITION Full global roll-out in 38 countries AMBITION: DOUBLING THE BUSINESS #1 Anti-Spot Serum in Europe Boosting historical NIVEA face growth Page 19 March 1st, 2022 | Full Year Results 2021
Slide 20: Leveraging Digital Capabilities
REINVENT NIVEA AS GLOBAL SKIN CARE BRAND LEVERAGING DIGITAL CAPABILITIES Precision marketing New platforms, data & technology THIRD PARTY DATA BASED ON CONSUMER BEHAVIOR DATA FROM NIVEA SKINGUIDE & WEBSITE VISITS + SUN YOUNG MENO OLDER AGE MOTHERS PAUSE GROUP INDIVIDUAL MESSAGES AND ROUTINES Page 20
Slide 21: Implementing Sustainability in Our Products
REINVENT NIVEA AS GLOBAL SKIN CARE BRAND IMPLEMENTING SUSTAINABILITY IN OUR PRODUCTS First 100% climate neutralized products First 100% recycled aluminium cans Climate friendly valve-system Page 21 March 1st, 2022 | Full Year Results 2021
Slide 22: Empower Impactful Skin Care Innovations
PRIORITIES 2022 EMPOWER IMPACTFUL SKIN CARE INNOVATIONS Page 22 March 1st, 2022 | Full Year Results 2021
Slide 23: Accelerate Innovations by Enhancing R&D Capabilities
STRONG INNOVATION POWER ACCELERATE INNOVATIONS BY ENHANCING R&D CAPABILITIES Innovation Center Hamburg Focus: Skin Care Research & Innovation Center New Jersey Technology Focus: Sun & Body Innovation Center Shanghai Focus: Skin Care (Asia) Page 23 March 1st, 2022 | Full Year Results 2021
Slide 24: Gaining Momentum in 2022: Portfolio Upgrade
STRONG INNOVATION POWER Strong innovation GAINING MOMENTUM IN 2022: performance PORTFOLIO UPGRADE Winning market shares – first time in 12 years Double digit net sales growth Page 24 March 1st, 2022 | Full Year Results 2021
Slide 25: Covering White Spots: Eucerin Sun U.S. Launch
STRONG INNOVATION POWER COVERING WHITE SPOTS: EUCERIN SUN U.S. LAUNCH Advanced Sun Protection for individual skin needs to support skin health Page 25 March 1st, 2022 | Full Year Results 2021
Slide 26: The Future of China is Face Care
STRONG INNOVATION POWER THE FUTURE OF CHINA IS FACE CARE Lifting the synergies of Beiersdorf‘s face care portfolio Accelerate innovation development agility by extending partnerships Page 26 March 1st, 2022 | Full Year Results 2021
Slide 27: Guidance 2022 & Conclusion
GUIDANCE 2022 & CONCLUSION ASTRID HERMANN & VINCENT WARNERY Page 27 March 1st, 2022 | Full Year Results 2021
Slide 28: Guidance FY 2022
OUTLOOK 2022 GUIDANCE FY 2022 Consumer • Organic sales growth mid-single digit • EBIT margin slightly above previous year Total Group tesa • Organic sales growth mid-single digit • EBIT margin at previous year’s level • Organic sales growth mid-single digit • EBIT margin noticeably below previous ye
Slide 29: On Track to Become the Leading Skin Care Company
CONCLUSION ON TRACK TO BECOME THE LEADING SKIN CARE COMPANY We expanded our position in selective skin care We outperformed the face care market We strenghtened our innovation power We continue to invest in sustainability, innovation, digitalization and growth as our key priorities We deli
Slide 30: Q&A
Q&A Page 30 March 1st, 2022 | Full Year Results 2021