Evergy, Inc. · NASDAQ:EVRG
Evergy — Authorized Trade Ally Council Forum Spring 2020
17 slides from Evergy's conference presentation, May 13, 2020
Slide 1: Authorized Trade Ally Council Forum
Evergy Heating Cooling and Home Comfort Program Authorized Trade Ally Council Forum Spring 2020
Slide 2: SKYPE Meeting Expectations
SKYPE Meeting Expectations • We will start with a 20-minute presentation where all audience will be muted • Please save questions until the end • Write down questions so you don’t forget • Please keep your phone on mute while you are not talking • You will have to unmute yourself even after the audi
Slide 3: Welcome
Welcome • Introductions • Safety Moment • What’s New for 2020 • Trade Ally Mission • Current Standings • How You Benefit • Marketing During COVID-19 • Co-op Advertising • Open Forum
Slide 4: Safety Moment
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Slide 5: Trade Ally Mission
Trade Ally Mission On behalf of Evergy, advocate the benefits of energy efficiency including; saving energy, saving money, and improving indoor comfort for our mutual Missouri customers, while using available rebates to help offset customer upgrade expenses.
Slide 6: How You Benefit
How You Benefit • Rebates = Greater customer value • High efficiency equipment = higher margins • Marketing and lead generation = new customers • Association with Evergy = credibility, PLUS… You are listed on the Evergy website where customers are trust and partnership looking for rebate info! • Ass
Slide 7: How You Benefit
How You Benefit • Marketing Support Targeted online advertising, email campaigns, letters • Contractor Incentives Contests, spiffs, awards • Trade Ally Portal Social media tool kit Program news, training calendars
Slide 8: Co-op Advertising Program
Co-op Advertising Program S t r e t c h your adver tising budget far ther! • Qualify for TV/Radio/Billboard assistance up to $4,000 and up to $2,000 for direct mail and more • Co-branding with Evergy logo and rebate information helps draw attention to your ad 8
Slide 9: What's New for 2020
What’s New for 2020 • MEEIA* 3 is Underway! 3-year program through 2022 • Program Now on Calendar Year vs Fiscal Synchs with industry norms and seasons • New Program Name Evergy Heating Cooling and Home Comfort program (HC2) • Incentive Changes ECM rebate eliminated; ECMs are now standard eq
Slide 10: What's New and More
What’s New and More • New Terms & Conditions Captures email address and account # • Enhanced Reporting Capabilities Ranking by H&C Units rebated Total Units includes all cooling measures • Reminders Applications due within 30 days of installation Four applications per year to maintain Auth
Slide 11: Current Standings – Top 20
Current Standings – Top 20 Total A/C & Total Rebates Rank Authorized Trade Ally HP Units Paid 1 A.B. May Company 146 $64,850 2 Bob Hamilton Plumbing 41 $15,750 3 Midwest Heating, Cooling & Plumbing 39 $15,500 4 Buckner's Heating & Cooling Co. 33 $12,400 5 Climate Control Heating & Cooling, Inc. 30 $
Slide 12: Marketing During COVID-19
Marketing During COVID-19 What’s changed? • 103%+ daytime TV viewership • 39%+ news watching • 29%+ social media following • 24%+ in web use week-over-week
Slide 13: Marketing During COVID-19
Marketing During COVID-19 So… what does this all mean to you? • Money matters more than ever • Consumers focused on comfort, health, and home • Consumers challenging businesses, demanding compassion • Businesses MUST empathize • This is a HISTORICAL time for marketing!
Slide 14: Marketing During COVID-19
Marketing During COVID-19 Should you advertise? YES! Just keep in mind…. • Structure your message to what’s important Saving money for customers Making them comfortable • Is your content Providing meaningful value? Tone appropriate? Coming across as profiteering or helpful?
Slide 15: General Discussion
General Discussion • COVID – 19 How are your customers reacting? How much internal impact have you seen? Survey URL: surveymonkey.com/r/EvergyCovid • How is your spring going? PMA’s? Weather? • What questions do you have about the program? • How can we help?
Slide 16: Outreach Team
Outreach Team Main Office Terry Kemper Zach Tarhini Outreach Manager 816-772-1000 Southern Region & Distributors ResidentialRebates@evergy.com 816-730-7613 terry.kemper@icf.com Mike Trainor Northern Region 913-258-4061 mike.trainor@icf.com Brian Lunceford Eastern Region 816-206-4448 brian.lunceford@
Slide 17: Thank you!
Thank you! >> evergy
Evergy — Authorized Trade Ally Council Forum Spring 2020 on 6ix