Cracker Barrel Old Country Store, Inc. · NASDAQ:CBRL
Cracker Barrel Old Country Store — Wells Fargo 2012 Retail & Restaurant Summit
20 slides from Cracker Barrel Old Country Store's conference presentation, Oct 2, 2012
Slide 1: Schedule 14A Soliciting Material Cover Page
UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 14A Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934 (Amendment No. ) Filed by the Registrant x Filed by a party other than the Registrant ¨ Check the appropriate box: ¨ Preliminary Proxy
Slide 2: Company used presentation at Wells Fargo Summit
Cracker Barrel Old Country Store, Inc. (the “Company”) used the following presentation at the Wells Fargo Retail and Restaurants Summit beginning on October 2, 2012. This presentation was also posted to the Company’s Investor Relations website, investor.crackerbarrel.com. A screenshot of the “Events
Slide 3: Wells Fargo 2012 Retail & Restaurant Summit
Wells Fargo 2012 Retail & Restaurant Summit October 2, 2012
Slide 4: Safe Harbor statement
Safe Harbor statement Cracker Barrel Old Country Store, Inc. (“Cracker Barrel” or the “Company”) urges caution in considering current trends and earnings guidance disclosed in this presentation. Except for specific historical information, matters discussed in this presentation are forward looking st
Slide 5: Important Additional Information
Important Additional Information Cracker Barrel, its directors and certain of its executive officers may be deemed to be participants in the solicitation of proxies from Cracker Barrel shareholders in connection with the matters to be considered at Cracker Barrel’s 2012 Annual Meeting. Cracker Barre
Slide 6: A truly unique brand and experience
A truly unique brand and experience • Highly differentiated concept providing wholesome connections to our guests • Our 620 old-fashioned country stores welcome 215 million guests a year • Approximately $2.6B in annual revenues with roughly 20% coming from our retail business • Welcome break for tra
Slide 7: Quality ingredients hand-crafted with care
Quality ingredients hand-crafted with care • USDA Grade AA real butter • Fresh squeezed Florida orange juice • Oven roasted turkey breasts • Sugar cured ham steaks • Arabica coffee beans • USDA domestic ground beef • Russet Burbank potatoes • Grade A pure sour cream • USDA Choice chuck roast ½” thic
Slide 8: Retail is integral to the Cracker Barrel experience
Retail is integral to the Cracker Barrel experience • The experience begins with rockers on the front porch… which are also the top seller • The retail shop doubles as a guest waiting area…and produces sales per square foot of approximately $400 and gross margins around 50% • Emphasis on nostalgic a
Slide 9: We've been successful delivering the guest experience
We’ve been successful delivering the guest experience #1 Family Dining Restaurant and Top Honors in Service, Cleanliness, Menu Variety, Atmosphere, Reputation, Craveability, Likely to Return and Likely to Recommend - Nation’s Restaurant News, Consumer Picks 2012 National Survey “Best Breakfast” amon
Slide 10: Standing out in a sea of sameness
Standing out in a sea of sameness Brand Brand Brand Brand Brand Brand Brand Brand Brand A B C D E F G H I Is Unique % % % % % % % % % % Agree Completely 42 18 * 22 * 23 * 17 * 23 * 28 * 26 * 29 * 29 * Cracker Barrel is perceived to be more unique than its competitors -Source: Technomic Consumer Bran
Slide 11: Leader in seven of ten categories
Leader in seven of ten categories Brand Brand Brand Brand Brand Brand Brand Brand Brand A B C D E F G H I Rank % % % % % % % % % % st Menu Variety 1 64 51 * 56 * 56 * 52 * 51 * 53 * 52 * 61 44 * Availability of st Healthy Options 1 52 46 51 43 * 39 * 42 * 48 42 * 48 26 * Welcoming, st comfortable 1
Slide 12: What we accomplished this past year
What we accomplished this past year Accelerating same store sales Improve same store sales growth in last three quarters with Q4 and traffic trends traffic up 1.4% Cut costs and leverage fixed FY 2012 operating margin growth of costs to enhance profitability 50 bps Reconfigure the Board with 7 new b
Slide 13: We have regained and are maintaining our positive gap to Knapp-Track Casual Dining
We have regained and are maintaining our positive gap to Knapp-Track™ Casual Dining 10% Rolling 4-week Traffic Average FY 2012 Q1 FY 2012 Q2 FY 2012 Q3 FY 2012 Q4 5% Cracker Barrel 0% -5% Knapp-Track -10% 21 out of the last 24 quarters we have outperformed the Knapp Track Casual Dining Index Source:
Slide 14: Fiscal 2012 was a Successful Year
Fiscal 2012 was a Successful Year Business priorities Financial outcomes (in millions, except per share data) 2012 GAAP Adj (1)(4) 53rd Week Adj 2012 2011 GAAPAdj (1)(2)(3)(4) Adj 2011 % growth on Adj Sales $2,580 ($51) $2,529 $2,434 $2,434 3.9% Operating income $191 $7 ($10) $188 $167 $1 $169 11.6%
Slide 15: CBRL relative performance
CBRL relative performance 170% All indicesusing market capitalization weighting 160% methodology 59.7% 150% 140% 130% 31.3% 28.2% 120% 22.0% 12.8% 110% 10.7% 100% 90% Sep-2011 Nov-2011 Jan-2012 Feb-2012 Apr-2012 Jun-2012 Aug-2012 Daily from 12-Sep-2011 to 17-Aug-2012 Cracker Barrel Peer Set S&P 500
Slide 16: Thoughtful board succession planning
Thoughtful board succession planning 7 new members within last 18 months Designated Chairman, James Bradford, Attorney, Dean Vanderbilt’s Owen Graduate School of Management, former President and CEO of United Glass Corporation Tom Barr, current VP, Global Coffee at Norm Johnson, Executive Chairman a
Slide 17: Our three-year strategy
Our three-year strategy Focus on business priorities Continued commitment to Extend the power of the Grow traffic by profitable new unit Cracker Barrel brand understanding and meeting growth beyond the physical stores guests’ evolving needs New store growth of Long term value created Maintain our va
Slide 18: Priorities for FY 2013
Priorities for FY 2013 • Reinforce value proposition for guests with a refresh Refresh Select Menu Categories of Country Dinner Plates • Introduce better-for-you programs, including new sides and Wholesome Fixins’ Grow Retail Sales with Unique • Focus on unique, exclusive, authentic merchandise Merc
Slide 19: A strong brand, well-positioned to continue to deliver shareholder value
A strong brand, well-positioned to continue to deliver shareholder value We believe Cracker Barrel is well positioned because: • A truly unique brand and guest experience • Proven executive team led the Company through a strong fiscal year • New strategy building on past success to provide a long ru
Slide 20: Investor Relations Events & Presentations screenshot
crackerbarrel.com/events.cfrn Travel Hobbies Shop Online H share Memo CTE Family Fun Cracker Barrel Fiscal 2012 4th Quarter Earnings < D) 2012 41m Quarter Eamings Release 1621K5 Wells Fargo Retail & Restaurants Conference @ ‘Mistento webcast ) View Presentation «7a CO ae Featured Event ‘ ‘Sep 19, 20
Cracker Barrel OLD Country Store — Wells Fargo 2012 Retail & Restaurant Summit on 6ix