Mercedes-benz Group Ag · XETR:MBG
Mercedes-benz — Investor Day (2022)
22 slides from Mercedes-benz's investor day presentation, 2022
Slide 1: Selling Desire
SELLING DESIRE Vice President Communications & Marketing Mercedes-Benz
Slide 2: Forward-looking statements
The following presentation contains forward-looking statements that reflect management's current views with respect to future events. Such statements are subject to many risks and uncertainties. If the assumptions underlying any of these statements prove incorrect, then actual results may be materia
Slide 3: Elevate the brand, Elevate the experience
Elevate Elevate the brand the experience
Slide 4: Elevate the brand
Tet : ag / )) é f cd Bis ss f ae ay
Slide 5: Role of brand averages by industry
Role of brand averages by industry functionally-led purchase emotionally-led purchase
Slide 6: The world's most valuable luxury car brand
The world’s most valuable luxury car brand Source: Interbrand „Best Global Brands 2021“
Slide 7: Traditional ingredients vs contemporary ingredients
Traditional ingredients: Contemporary high quality, craftsmanship ingredients: and exclusivity a higher purpose, authenticity and creative friction
Slide 8: Communication
COMMUNICATION
Slide 9: Groundbreaking collaborations
Groundbreaking collaborations
Slide 10: New dimensions of digital brand development
New dimensions of digital brand development “, AURA BLOCKCHAIN FOUNDING MEMBERS = a LVMH Mercedes-Benz OTB PRADAGroup RicHEmMonT
Slide 11: One Team One Voice
ONE ONE TEAM VOICE
Slide 12: Elevate the brand, Elevate the experience
Elevate Elevate the brand the experience
Slide 13: Elevate the experience
Elevate the experience
Slide 14: Wealth growth and GenY & GenZ luxury contribution
50% ~180% 60% more adults with wealth expected contribution from GenY & GenZ of car buyers under the above 1 million USD to total growth in personal luxury goods age of 45 are likely to purchase (2020-2025) market from 2019 to 2025 their next car online Source: Credit Suisse, “Global Wealth Report 2
Slide 15: Optimising our retail network
Optimising our retail network
Slide 16: Creating a customer-centric and efficient retail experience
Creating a customer-centric and efficient retail experience
Slide 17: Touchpoints continue to grow worldwide
' A stoMdgrcedes: | G touchpoints continue to grow worldwide ~
Slide 18: Digitalisation drives importance of physical brand experience
Digitalisation drives the importance of the physical brand experience
Slide 19: Emotional experiences
ae emotional expamences
Slide 20: Direct sales: one giant leap for our customers and for us
Direct sales: one giant leap for our customers and for us Our ambition for 2025 5 markets ae - globally ver 8 0) % O ; online direct sales in Europe . @) sales
Slide 21: Thank you
THANK YOU
Slide 22: Disclaimer
Internal Disclaimer This document contains forward-looking statements that reflect our current views about future events. The words “anticipate,” “assume,” “believe,” “estimate,” “expect,” “intend,” “may,” ”can,” “could,” “plan,” “project,” “should” and similar expressions are used to identify forwa