Niq Global Intelligence Plc · NYSE:NIQ
Niq Global Intelligence — Fact Sheet (May 2025)
14 slides from Niq Global Intelligence's fact sheet, May 2025
Slide 1: Snackonomics 3.0
Snackonomics 3.0 Part I: Snacklash – When Taste Meets Turmoil Chris Costagli Carly Levin Vice President, Food Insights Lead Director, Strategic Thought Leadership © 2025 Nielsen Consumer LLC. All Rights Reserved. Confidential and proprietary
Slide 2: High prices are causing shoppers to adapt
High prices are causing shoppers to adapt Top Cost-Saving Strategies 44% Believe prices are much higher than a year ago Looking for sales and deals more often Cutting back on non-essentials 45% 51% Looking for coupons more often 36% 43% Believe prices are slightly higher than a year ago Choosing a l
Slide 3: Protect Gen Z impulse snack buyers
Snacking behavior Protect Gen Z impulse snack buyers Impact Of Inflation On Impulse Snack Buying Trends Snacking Behavior By Generation Impulse Snack Buyer Reducing Impulse Buying snacks less often 42% 140 130 Looking deals more often 37% 120 120 110 Reducing impulse purchasing 37% 100 90 Buying few
Slide 4: Private Label snack perception is positive… …especially with Gen Z
Private Label snack perception is positive… …especially with Gen Z Degree Of Parity Between Private Label Perception Of Snack Brand Parity And Name Brand Snacks By Generation Gen Z Millennial Gen X Boomer 150 Private Label Is Better 28% 140 130 120 120 80% 110 100 No Difference 52% 90 80 80 70 60 Na
Slide 5: Private Label innovation has played a role
Private Label innovation has played a role Share Of Innovation Among Leading Snack Manufacturers Private Label 15% $11.8Bn Manufacturer A 11% $8.6Bn Manufacturer B 11% $7.5Bn Manufacturer C 11% $21.2Bn Manufacturer D 11% $9.6Bn Manufacturer E 4% $3.7Bn Manufacturer F 4% $3.4Bn Source: NIQ, Innovatio
Slide 6: The price gap in snacking is widening… …especially within healthy snacks
The price gap in snacking is widening… …especially within healthy snacks Snacking Base Unit Price Gap Trend Snacking Base Unit Price Gap Increase From Private Label To Name Brand 2022 Through L52W +84.6% $0.47 $0.48 $3.3Bn $0.38 Healthy Snacks $0.30 $0.26 2022 – 2024 Unit Price CAGR Name Brands: +6.
Slide 7: Grocery is the main channel for most, but… …where snacks are bought is changing
Grocery is the main channel for most, but… …where snacks are bought is changing Where Snacks Are Purchased Grocery Retailer Snack Most Often Unit Shifting Change Grocery 75% 102.8M $3.3Bn Mass 58% Dollar 40% 158.7M Convenience 37% Club 31% Online 18% -55.9M Dollar 14% Left Source: NIQ, BASES Snackon
Slide 8: Online snack sales are surging
Online snack sales are surging Omni Snacking Unit Share Online 8% +1.3 Pts. 4.8Bn Units +17.7% In-Store -1.3 Pts. 92% 52.9Bn Units -1.5% Omni Unit Share Source: NIQ, OmniSales+, Total US, 52 Weeks Ending 10/26/2024 Confidential and proprietary © 2025 Nielsen Consumer LLC. All Rights Reserved. 8
Slide 9: Even temperature-sensitive snacks are growing online
Even temperature-sensitive snacks are growing online Unit Sales Growth Temperature-Sensitive Snacks In-Store Online -0.4% Ice 65.1% 5.2% Yogurt 21.0% -0.2% Dips / Spreads 16.7% 0.7% Cheese 15.7% 0.5% Fz Novelties / Ice Cream 10.6% 2.0% Vegetables 3.7% Source: NIQ, Omnisales+, Total US Omni, 52 Weeks
Slide 10: Social media is a search engine for some
Social media is a search engine for some 31% Use social media as their primary source to learn about new products and services 28% Search social media for product information before using a traditional search engine Source: NIQ 2024 Consumer Outlook, U.S Confidential and proprietary © 2025 Nielsen C
Slide 11: Social commerce gives small brands a voice
Social commerce gives small brands a voice 82% of TikTok Shop users say the platform introduced them to brands they did not know Source: TikTok Marketing Science Global Shopping Ad Products Study Confidential and proprietary © 2025 Nielsen Consumer LLC. All Rights Reserved. 11
Slide 12: Gen Alpha discovers snacks on social media
Gen Alpha discovers snacks on social media Where Gen Alpha Learns About New Snacks Friends 47% Family 46% Store Displays 41% Social Media 34% School 32% Online Videos 31% TV Commercials 31% Source: NIQ, BASES Quick Question Omnibus Survey, April 2025, n=305 Note: Asked to households with Gen Alpha c
Slide 13: Looking for more?
NIQ Snackonomics 3.0 Series Looking for more? Scan the QR code to register for the upcoming webinar series! Confidential and proprietary © 2025 Nielsen Consumer LLC. All Rights Reserved.
Slide 14: Thank you
Thank you Chris Costagli Vice President, Food Insights Lead Chris.Costagli@NielsenIQ.com Carly Levin Director, Strategic Thought Leadership Carly.Levin@NielsenIQ.com © 2025 Nielsen Consumer LLC. All Rights Reserved. Confidential and proprietary