Conagra Brands, Inc. · NYSE:CAG
Conagra Brands — Conagra Foods — Lehman Bros. Back-To-School Consumer Conference 2007
25 slides from Conagra Brands's conference presentation, Sep 6, 2007
Slide 1: Lehman Bros. Back-To-School Consumer Conference September 6, 2007
Lehman Bros. Back-To-School Consumer Conference September 6, 2007 Exhibit 99.1
Slide 2: Top Line Initiatives: Today's Panel
Top Line Initiatives: Today’s Panel • Dean Hollis • President & Chief Operating Officer, Consumer Foods & International • Doug Knudsen • President, Sales • Al Bolles, Ph.D. • Executive Vice President, Research, Quality & Innovation
Slide 3: Note on Forward-Looking Statements
Note on Forward-Looking Statements This presentation contains forward-looking statements. These statements are based on management's current views and assumptions of future events and financial performance and are subject to uncertainty and changes in circumstances. Readers of this presentation shou
Slide 4: The NEW ConAgra Foods
The NEW ConAgra Foods A true operating company that delivers sustainable, profitable growth.
Slide 5: Our Vision
Our Vision company growing by nourishing lives and finding a better way today …one bite at a time!
Slide 6: "Must Do's"
“Must Do’s” 1. Rewire…to unleash a better way 2. Attack Cost Structure and Enhance Margins… to fund growth 3. Optimize the Portfolio…to drive return on investment 4. Innovate…to achieve sustainable growth 5. Exceed Customer and Consumer Expectations… to deliver the promise 6. Nourish Our People…to b
Slide 7: "Must Do's" – Significant Progress in Fiscal 2007
“Must Do’s” – Significant Progress in Fiscal 2007 1. Rewire…to unleash a better way 2. Attack Cost Structure and Enhance Margins… to fund growth 3. Optimize the Portfolio…to drive return on investment 4. Innovate…to achieve sustainable growth 5. Exceed Customer and Consumer Expectations… to deliver
Slide 8: "Must Do's" – Focus Areas for Fiscal 2008
“Must Do’s” – Focus Areas for Fiscal 2008 1. Rewire…to unleash a better way 2. Attack Cost Structure and Enhance Margins… to fund growth 3. Optimize the Portfolio…to drive return on investment 4. Innovate…to achieve sustainable growth 5. Exceed Customer and Consumer Expectations… to deliver the prom
Slide 9: Main Elements of Top Line Growth Initiatives
Main Elements of Top Line Growth Initiatives • Grow the Core More and Better Marketing, Channel Expansion • Manage the Mix Brand Prioritization, Gold Store Initiative • Add More Innovation Pipeline Started Summer ’07
Slide 10: Grow the Core
Grow the Core • ~$100 Million Increase in A&P for ‘07 - Increased by a third - At FYE, ~6% Sales - Effectiveness Factor • Focused On Core Equities Such As: Chef Boyardee Marie Callender’s Hebrew National Slim Jim Orville Redenbacher’s Healthy Choice Fiscal 2007 Domestic Sales + 5% as a Group 0% 1% 2
Slide 11: Grow the Core Superior Marketing / Excellent Execution
Grow the Core Superior Marketing / Excellent Execution • Insight: “Consumers Don’t Know Kosher” • Advertising Effectiveness Index: Achieved 237 vs. Standard of 130 • Gold Store Distribution Grew from 4.5% to 28% Sales +8% in Fiscal 2007
Slide 12: Manage the Mix
ConAgra Foods: Manage the Mix 75% 25% • Brand Segmentation – “Priority Investment” vs. “Enabler” – “Enabler” brands used for leverage – Priority Investment +4%*, Enabler +7%* Q4 Sales 2007 (ongoing business) • Gold Store Initiative – Drive Categories – Shelf Placement – Assortment / Mix Priority Inv
Slide 13: Manage the Mix – Gold Store Update
Manage the Mix – Gold Store Update 19% Increase During Fiscal 2007 43.3% 23.7% 37.2% 26.4% 26.0% 11.5% 14.2% 6.1% 0.9% 18.9% 6.9% 9.5% 29.1% 5.5% 5.2% 2.3% 8.8% 1.7% 5.0% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% Total CAG Canned Pasta Liquid Eggs Cooking Spray Canned Tomatoes Hot Dogs Whipped Toppin
Slide 14: Add More = Innovation Quality, Health & Wellness, Convenience
Add More = Innovation Quality, Health & Wellness, Convenience TECHNOLOGY CATEGORIES TRENDS BRANDS
Slide 15: Healthy Choice Steamers
Healthy Choice Steamers Insights & Elements Steaming = “Fresh & Healthy” Patented Tray One Step, Less Time
Slide 16: Blank for Commercial
Blank for Commercial
Slide 17: Healthy Choice Panini's
Healthy Choice Panini’s Insights & Elements Whole Grain Crispy Bread Protein Content Patented Tray
Slide 18: Blank for Commercial
Blank for Commercial
Slide 19: Blank for Commercial
Blank for Commercial
Slide 20: Orville Redenbacher's Naturals
Orville Redenbacher’s Naturals Insights & Elements Gourmet Flavors All Natural One Step Convenience
Slide 21: Chef Boyardee Mac & Cheese
Chef Boyardee Mac & Cheese Insights & Elements 91% Overlap Between Chef Users and Mac & Cheese Category Real Cheese, Calcium Convenient
Slide 22: Blank for Commercial
Blank for Commercial
Slide 23: Main Elements of Top Line Growth Initiatives
Main Elements of Top Line Growth Initiatives • Grow the Core More and Better Marketing, Channel Expansion • Manage the Mix Brand Prioritization, Gold Store Initiative • Add More Innovation Pipeline Started Summer ’07
Slide 24: Lie
Lie
Slide 25: Non-GAAP Reconciliation
Non-GAAP Reconciliation (Dollars in millions) % Change Priority Investment Brands Net Sales $ 1,188 $ 1,170 % Peter Pan Net Sales (28) Priority Investment Brands Adjusted Net Sales $ 1,190 $ 1,142 % (Dollars in millions) % Change Non-Priority Investment Brands Net Sales $ $ % Refrigerated Pizza Busi
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