Smg Swiss Marketplace Group Holding Ag · SIX:SMG

Smg Swiss Marketplace — H1 2026 Earnings Presentation

20 slides from Smg Swiss Marketplace's earnings presentation, 2026

  1. Slide 1: SMG Swiss Marketplace Group Half-Year 2026 Results

    SMG Swiss Marketplace Group Half-Year 2026 Results

  2. Slide 2: Disclaimer

    Disclaimer Forward-Looking Statements The information provided in this presentation include statements that are or may be deemed to be “forward-looking statements”. Forward-looking statements are qualified in their entirety as there are certain factors that could cause results to differ materially fro

  3. Slide 3: Speakers

    Speakers Christoph Tonini Boris Gussen Chief Executive Officer Chief Financial Officer 3

  4. Slide 4: Leadership Transition: Planned CEO and Chairman Succession

    Leadership Transition: Planned CEO and Chairman Succession Alberto Sanz de Lama appointed CEO on 1 January 2027 ● Member of SMG’s Executive Leadership Team since 2023 ● 20 years of leadership experience across technology and digital marketplaces ● Deep understanding of SMG’s businesses, markets and

  5. Slide 5: Key Highlights: Continued Strong Execution and Margin Expansion

    Key Highlights: Continued Strong Execution and Margin Expansion Broad-based Group revenue +11.3% YoY to CHF 179.8m, growth across 1 double-digit growth all core verticals Operating leverage Adj. EBITDA +15.8% YoY to CHF 101.5m, Adj. EBITDA margin 2 visible expansion to 56.5%; cost ratios in line wit

  6. Slide 6: Operational Highlights: Continued Execution of Product-Led Monetisation and Growth Strategy

    Operational Highlights: Continued Execution of Product-Led Monetisation and Growth Strategy •Successful package relaunch Significant product uplift driving +13.7% ARPA growth in core packages and AI Studio, time-to-market feature, listing higher adoption of premium tiers improvements and a unified pri

  7. Slide 7: Deeply Rooted in Swiss Digital Ecosystem With Unmatched Reach and Superior Recognition

    Deeply Rooted in Swiss Digital Ecosystem With Unmatched Reach and Superior Recognition Clear demand-side leader with significant traffic Clear supply-side leader in advantage and trusted brand fragmented markets 92% ~18.8m ~8x ~4000 ~115k aided brand awareness1 monthly visits vs. #22 agents listings 86

  8. Slide 8: Scaling AI to Enhance Search, Workflows and Marketplace Intelligence

    Scaling AI to Enhance Search, Workflows and Marketplace Intelligence Demand moat: Trusted popular brands Better discovery for users Supply moat: Clear market leadership ● Conversational search Better workflows for customers, ● AI-powered seeker experiences deeper integration ● Personalised, assisted j

  9. Slide 9: Deployment of AI Across Customer, User and Data Use Cases Improves Discovery, Workflows and Trust

    Deployment of AI Across Customer, User and Data Use Cases Improves Discovery, Workflows and Trust Better data and AI search and discovery Easier listing and deeper workflow integration proprietary intelligence AI search: Live on all core platforms AI Studio: Higher quality listings faster New Optimise

  10. Slide 10: Double-Digit Group Revenue Growth and Operating Leverage Resulting in Continued Margin Improvements

    Double-Digit Group Revenue Growth and Operating Leverage Resulting in Continued Margin Improvements Group Revenue Evolution Group Adjusted EBITDA Evolution EPS YoY Growth (%) 14.4%1 11.3% YoY Growth (%) 34.3% 15.8% CHF 0.57 Adjusted EBITDA 54.3% 56.5% vs CHF 0.29 Margin (%) in H1 20252 (CHF m) (CHF

  11. Slide 11: Real Estate: Broader Customer Base and Increasing Profitability

    Real Estate: Broader Customer Base and Increasing Profitability 49% of H1’26 Real Estate Revenue1 Supply-constrained market Real estate prices +4%, decreasing inventory, traffic and leads ARPA (CHF) 1,991 2,098 increasing Agents (#) 3,871 4,027 First net agent additions in three years YoY Growth (%) 12

  12. Slide 12: Automotive: Maintained Growth Momentum Driven by Continued Strength in Professional Classifieds

    Automotive: Maintained Growth Momentum Driven by Continued Strength in Professional Classifieds 25% of H1’26 Automotive Revenue1 Professional classifieds remain resilient Softer car market with stable supply but slightly weaker demand ARPD (CHF) 736 838 Dealers (#) 6,761 6,789 Continued ARPD-growth mo

  13. Slide 13: General Marketplaces: Commercial Execution, Market Tailwinds and AI-Led Product Innovation Drive GMV Increase

    General Marketplaces: Commercial Execution, Market Tailwinds and AI-Led Product Innovation Drive GMV Increase 23% of H1’26 General Marketplace Revenue1 Strong performance across all key metrics Healthy marketplace momentum with YoY increase in visiting GMV (CHF m) 273 309 accounts, unique buyers, un

  14. Slide 14: Cost Ratios Develop in Line With Expectations and Aligned With Operating Leverage

    Cost Ratios Develop in Line With Expectations and Aligned With the Dynamics of Our Operating Leverage and Scalable Model Adjusted Operating Expense (CHF m) Adjusted Personnel Expense (CHF m) Capex Breakdown (CHF m) Revenue (%) 54.6% 50.9% Revenue (%) 35.0% 31.7% Revenue (%) 10.2% 7.8% Cost base broa

  15. Slide 15: FY Revenue Guidance Narrowed to Upper End of The Range

    FY Revenue Guidance Narrowed to Upper End of The Range FY 2026 HY 2026 FY 2026 Mid-Term Guidance Prior Guidance Actuals Updated Guidance Group Revenue Growth decelerating from 10-12% 11.3% 11-12% Growth (%) low-to-mid teens to low 10% area Group Adjusted Increasing from mid 50%s to 56-58% 56.5% 56-5

  16. Slide 16: Key Takeaways

    Key Takeaways 1 Leadership Transition with planned succession of Group CEO and Chairman of the Board. 2 Broad-based double-digit growth with group revenue growing +11.3% YoY to CHF 179.8m. Revenue growth combined with operating leverage and disciplined cost base supporting 3 further adjusted EBITDA

  17. Slide 17: Q&A

    Q&A Christoph Tonini Boris Gussen Chief Executive Officer Chief Financial Officer 17

  18. Slide 18: Appendix

    Appendix 18

  19. Slide 19: Reconciliation of IFRS Expense to Adjusted Expense

    Reconciliation of IFRS Expense to Adjusted Expense Adjusted Personnel Adjusted Marketing Adjusted Information Adjusted Other Adjusted Expense Expense Technology Expense Operating Expense Operating Expense (CHF m) HY 2025A HY 2026A HY 2025A HY 2026A HY 2025A HY 2026A HY 2025A HY 2026A HY 2025A HY 202

  20. Slide 20: Reconciliation of IFRS Profit after Tax to Adjusted EBITDA

    Reconciliation of IFRS Profit after Tax to Adjusted EBITDA (CHF m) HY 2025A FY 2024A HY 2026A FY 2025A Profit after tax 28.2 56.4 Income tax 6.2 12.6 Profit before tax 34.4 69.0 Financial expense 3.3 1.8 Financial income (0.2) (0.2) Profit before financial income / expense and tax 37.5 70.6 Depreciation,

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