Bid Corporation Limited · JSE:BID
Bid — Bidcorp — Corporate Update (April 2025)
68 slides from Bid's corporate update, April 2025
Slide 1: Welcome
Welcome Andrew Selley, CEO Bidcorp UK
Slide 2: Our itinerary…
Our itinerary… 1st April 2nd April • Lunch • DSL • Depot Tour • Campbell Brothers, • Management Presentation Woolwich • Return to hotel • Dinner
Slide 3: @Bidfood Slough
@Bidfood Slough
Slide 4: Agenda…
Agenda… • Bidcorp UK overview • Caterfood Buying Group • Bidcorp UK 6 month numbers • Manufacturing • Bidfood • Snowden & Bridge • National Sales and marketing • Questions • Bidfresh
Slide 5: @BidcorpUK
@BidcorpUK | Ciaco | ! « Bidcorp + €Bidfresh (©CBidfood ® “xd os Manufacturing Inspired by you CATERFOOD Snowdon BUYING GROUP &Bridgez on Sampbell — __ Cimandis? — NORTHERN Canlbel stoi le imandis Z bod eee ELITE | Harvest SIMPLYFOODSOUUTIONS OLIVER KAY — + Pee YARDE Ss, Thoma i ~ FARM P Nowe Su fil
Slide 6: Bidcorp UK HY1 results
Bidcorp UK HY1 results 7% sales growth 13% income growth 10% overheads increase 30% profit growth
Slide 7: Mark Wood, Chief Operating Officer
Mark Wood, Chief Operating Officer
Slide 8: Network locations and operations at a glance
• 32 locations: - 26 stocked - 6 cross dock • c2m sq. ft. / 190k sq. metres • 6,000 employees • 1,500 vehicles • 13,000 deliveries per day
Slide 9: Future infrastructure
Future infrastructure We currently have 3 new depot projects underway: 1. Worcester – A new addition to the Bidfood network. Will open in Summer 25 and provide an additional 5% capacity to our network. 2. Durham – Construction underway, delivery is estimated for summer 2026. This site will replace o
Slide 10: Our focus…
Our focus… Driven by tech... Powered by people
Slide 11: Process changes
Process changes • A constant review of our processes to ensure that all depots are aligned and sharing best practice • Processes reviewed to prioritise service excellence to our customers whilst striving for maximum efficiencies • Recent reviews to our processes has supported a reduction in our cred
Slide 12: Technology developments
Technology developments • In the last 3 years we have focused on increasing the presence of technology in our operation. Areas covered to date are: • Supply Chain • Goods in & put-away • Replenishment • Picking • Driver app • Routing • Focus for the next 2 years is around these areas: • Vehicle load
Slide 13: People development
People development • Ultimately we’re still a people powered business. • With the introduction of technology and thus data, our managers roles have evolved • Investing in our management teams to ensure they have the correct skill-set to lead their teams in this ever changing operational environment
Slide 14: Freetrade Sales focus
Freetrade Sales focus • We have recently re-structured our freetrade sales teams. • With the changing landscape around how our customers place their orders we have decided to re-position our Telesales teams. • Their roles have been re-focussed to be a more pro-active office based sales role rather t
Slide 15: National Sales
National Sales Tim Adams, Sales & Marketing Director
Slide 16: Our customers
Our customers Foodbuy suswar WUC NHS Ministry a BARCHESTER of Justice Cobobrating life Stonegate Group elior© HOLROYD HOWE re « Bidcorp’
Slide 17: Our first half highlights
Our first half highlights • Continued customer margin growth through price reviews and switches • Exceptional customer retention and new business - £200m+ of new business • Launched sales/marketing strategies to ensure our success in key channels: - Care (HCA, HC1, Bondcare, Barchester) and Pubs (St
Slide 18: Some of our short term goals
Some of our short term goals 5%+ Deliver Strategic Mobilise over Remove £200m of item growth MPI review of 15 200+ improvement new business in Uni’s/ NHS accounts frozen lines this year (consortia) through CTS
Slide 19: Introducing…
Introducing…
Slide 20: The building blocks of Project 100
Improved ways of working: Effective ways of working for National Accounts, with and without callage, true sector approach Different product mix: Higher % core vs bespoke Increased incomes on product: The building Own brands, exclusive brands, manufacturing Different customer mix: blocks of Reduction
Slide 21: What is Project 100 targeting?
What is Project 100 targeting? 1. Less than 10% bespoke product: (move from 30%) 2. More than 30% own brand sales: (move from 21%) 3. Grow new business items by 15%: 4. Grow focus categories by 10% each year: across meat, BWS, non food and Oliver Kay 5. Grow manufacturing to 2m+ items p.a.: addition
Slide 22: Andy Farnworth, MD Bidfresh
C Bidcore « Bidfresh Andy Famworth, MD Bidfresh
Slide 23: Working within wider Bidcorp
Working within wider Bidcorp
Slide 24: Our brands by First
Ww Our brande by Fist Great combination of national and local Campbell as > \._ Direct Seafoods / x (147 ~ BOAR ( bes DAILY FISH aneve—7 Colchester LONDON SUPPLIES > eetyeec x x ae Cho ingdsher Kingflsher i te Kingffsher™ Campbell ‘ FISH @ Danii Chow bell -. = Cam bbl! Re Maret | Som B @ Gen Camptel
Slide 25: In summary...
In summary... £184m £185m pEulio £158m £75m FY21 FY22 FY23 FY24 FY25 10 Businesses 14 brands 700 Employees Over 10,000 Customers @©Bidfresh
Slide 26: Selection of our customers
A Selection of our customers Pospeter HOTELS & RESORTS GREENE KING BURY ST EDMUNDS GRA Cidcorp
Slide 27: HY2 outlook and priorities
HY2 outiook and prionties Legislation changes in April expected Targeting a 2% to drive in margin additional increase from payroll costs of April, across all c£2m, from customers Continued £20m active Investment in pipeline in tech & fleet to Seafood drive in division & efficiencies; £50m shared Liv
Slide 28: London Investment
London Investment DAILY FISH SUPLIS —— Our largest fish depot...significant growth opportunity £4m investment * 27,000 saft de eee t Capacity (+10k), full fit out Solar power estimated generation of 8080. 00 kWh per annum Customer Experience Centre Enhanced colleague facilities Work commences 3¢ Feb
Slide 29: The Future…
The Future… The future… Cross Sell through Leverage established Organic opportunities Bidfood & CFBG. Target customer base and bolt for openings in and customers already on categories around seafood depots buying the category Drive efficiency through Acquisition Automation and further automation & o
Slide 30: Phil Atyeo, MD Caterfood Buying Group
Phil Atyeo, MD Caterfood Buying Group
Slide 31: Caterfood
CATERFOOD ee or: 7 — EXETER Cimandis” Foodservice A Cidcore
Slide 32: Caterfood key facts
Qty Vehicles - 72 Qty Staff - 280 Qty Buying Customers - 2,500 Value of Goods in Stock - £4m Value Turnover - £100m
Slide 33: Caterfood product ranges
O WAVE CATERFOOD COJLMLIECTIOIN| CATERFOOD CATERFOOD CATERFOOD basics SELECT PREMIUM CATERFOOD EXTENDED LIFE VEGETABLE OIL | catetF000 RINDLESS FR x UNSMOKED i SPREADING i BACK BACON [eee a4 20 Litres. ? TOMATO KETCHUP i ge 30013 ae ‘0 : me 5G, S126g@ Ct
Slide 34: Caterfood Collection products
O THE CATERFOOD COE EBCiEION CATERFOOD CATERFOOD basics SELECT 419 119 Products In Progress kkk CATERFOOD PREMIUM 40 In Pipeline
Slide 35: Elite special offers
ELITE SPECIAL OFFERS Re A tumnerprice SPECIAL OFFERS
Slide 36: —— BS “(ieimandis > ha ITE
—— —— BS “(ieimandis > ha ITE
Slide 37: CFBG Grand Prix
CFBG Grand Prix NTIVE SPRING 2025 SALES INC Individual Sales Managers are racing on two tracks: Plus, an Overall Business 4 Championship for best performing Member
Slide 38: Caterfood x Campbell Brothers
Slide 39: Caterfood member locations
MANCHESTER IVERPOOL NS NOTTINGHAM LEICESTER NORWICH uaa ee O Thomas FOODSERVICE, = oy ge O Led ELITE FINE FOODS Cimandis ? : Foodservice inspired by you THE CHANNEL ISLANDS 4", we
Slide 40: To Bring our Members and their Communities together
@ “To Bring our Members and their Communities together through Exceptional Food” This is who we are.
Slide 41: Buying Update
Buying Update Andrew Selley, CEO Bidcorp UK
Slide 42: Category brands
Import brands: Category brands: Category brands: Product brands: Manufacturing brands:
Slide 43: Snowdon & Bridge
Snowdon &Bridge: Our brands and product range remain current and diverse, and we continue to successfully meet the needs of our customers. Discover our range of brands today - all exclusively available through Bidfood. Created For Baristas and Coffee Lovers professional 20 perform in the hands of yo
Slide 44: Plant based alternative Barista drinks – April 25
Plant based alternative Barista drinks – April 25
Slide 45: Open Doors
Slide 46: Open Doors – Supporting Emerging Suppliers
Open Doors – Supporting Emerging Suppliers
Slide 47: Strategy & Digital
Strategy & Digital Ian Moore, Strategy & Digital Director
Slide 48: Strategic Pillars
¢ Bidcorp Suategic Pillars
Slide 49: OUR PEOPLE: Leadership, talent, engagement and reward
OUR PEOPLE: Leadership, talent, engagement and reward ©Bidfood men BE repre OUR VISION best foodservice provider and a positive force for change OUR VALUES: RELATIONSHIPS © REPUTATION © RESULTS
Slide 50: E-commerce
¢ Bidcorp E-commerce
Slide 51: E-Commerce Growth - Bidfood
E-Commerce Growth - Bidfood • Ecommerce continues to grow across all businesses • For Bidfood 90% of orders now originate digitally • Changing role of telesales from capture to added value • OCR – Menu / invoice / web scraping
Slide 52: E-Commerce Future - Group
E-Commerce Future - Group • Continued focus on personalisation of all aspects of customer journey • Building more added value in to platforms • Further development of omni channel focus • Instant account opening continues to perform well with 500+ new accounts per month • Core features to remain a r
Slide 53: New Technology
New Technology Throughout the customer journey
Slide 54: Prospecting, Marketing & SEO
Prospecting, Marketing & SEO • Microsoft CRM & BidIQ • Enhance prospect data for personalised targeting • SEO – 70% organic traffic, top in 50 key word search • OCR – Menu / invoice / web scraping
Slide 55: Campaigns, Web & Instant account
Campaigns, Web & Instant account • 500 instant account openings per month • Websites optimised to focus on prospect activity • Shopable brochures directing to Bidfood Direct • Automating campaigns based on prospect data (eg. omni channel promotion codes)
Slide 56: Product Advice, Pricing and Ecommerce
Product Advice, Pricing and Ecommerce • AI advice centre • Numerous ecommerce solutions • Personalised recommendations • Bidmatch
Slide 57: Warehouse & Transport
Warehouse & Transport • Slimstock • Q-Stock • Q-Pick • Q-Load • Rackeye • Paragon • Qdrop • Customer Delivery Notifications • AI tech for vehicle cameras / sensors
Slide 58: Delivery, Customer Service & Payment
Delivery, Customer Service & Payment • Payment options • Customer self serve dashboard • AI fraud protect • AI Chat
Slide 59: Retention, Loyalty & Promotions
Retention, Loyalty & Promotions • Personal recommendations • New promotion types • Speech to text • Rewards platform • Automated targeting of lapsed / early warning • AI analytics (future)
Slide 60: ESG
ESG Heather Angus, Chief People Officer
Slide 61: Environment, Social and Governance (ESG)
Environment, Social and Governance (ESG) A look at what we are doing to drive a commercially and environmentally resilient business
Slide 62: Our 5 focus areas
ESG Our 5 focus areas Our People Our Planet Our Customers Our Communities Our Principles Our people are our greatest We take our role in We believe in We're committed to We run our business on core asset. By investing in and helping the planet supporting our improving the health and principles that
Slide 63: FWD Gold Medal Awards Win
FWD Gold Medal Awards Win For the amazing progress we have made towards being a positive force for change, including our partnership with CarbonCloud, our outstanding score on the Roundtable for Sustainable Palm oil and the thousands of meals donated to FareShare, we received : Sustainable Wholesale
Slide 64: Carbon Reduction Roadmap
¢€ Bidfood fis ay Inspired by you Carbon Reduction Roadmap
Slide 65: Tackling Food Waste
How we are tackling food waste Tackling Food Waste In 2021 we set a target to reduce our food waste by 63% between 2020 and 2030. We report our progress annually and are Maximising food waste avoidance by With a desire to minimise any food waste down to 0.24% waste as a percentage of donating to Far
Slide 66: NotPla, Wildfarmed, Bio&Me, Curators
NotPla Wildfarmed B-Corp certified brand, NotPla is a B-Corp certified and carbon highly sustainable packaging company, negative regeneratively farmed flour their products are made from seaweed. and baked goods. We developed the Open Doors program, aimed at unlocking the potential of emerging suppli
Slide 67: Sustainability Reports
Support Tools Our sustainability reports are externally assured and verified, Sustainability Reports evidencing progress across our different divisions
Slide 68: Summary
Summary Andrew Selley, CEO Bidcorp UK