Slide 1: Becoming the go-to-partner for advertisers in the digital environment
Becoming the go-to-partner for advertisers in the digital environment easy-to-use competitively-priced brand-safe
Slide 2: Digital advertising is growing fast, as audiences move to digital
Introduction Digital advertising is growing fast, as audiences move to digital 2.5bn 10 years ago 5bn Today 14% $800bn ‘22-‘26 CAGR 2026 Market size # Internet users Digital advertising Sourced from ResearchAndMarkets and “Datareportal – Digital 2022: Global overview report”. 2026 total market size
Slide 3: Fragmented digital advertising landscape creates inefficiencies
Atilla Introduction Fragmented digital advertising landscape creates inefficiencies Agency Demand-side Ad networks Supply-side Advertiser platform platform Publisher Ad servers Create Buy Facilitate digital Facilitate digital ads media inventory purchases inventory sale Spends Ad exchange Receives D
Slide 4: Our integrated model optimises the advertising value chain
Introduction Our integrated model optimises the advertising value chain Advertiser Agency Demand-side Ad networks Supply-side Publisher platform platform owned publishers Autom. Advertising auction auction platform sales Digital ad buying Exclusive platform Publisher publishers and formats monetisat
Slide 5: The Azerion mission
Platform model The Azerion mission “ Advertisers We help brands improve the way they engage with Our mission is to be the audiences go-to-partner for Consumers advertisers for an easy- to-use, competitively- Content We entertain priced and brand-safe ” audiences Non-game Game digital environment Aze
Slide 6: Our scalable platform provides access to a global, diverse and engaged audience
Platform model Our scalable platform provides access to a global, diverse and engaged audience, connecting publishers and game creators to advertisers Consumers Advertisers Digital publishers Game creators 1.2k+ 500m+ 400k+ 300k+ >1k Employees Unique monthly Advertisers Contracted Contracted active
Slide 7: Strong historical performance underpinning growth outlook
Platform model Strong historical performance underpinning growth outlook Revenue Value drivers Revenue split ~15% Continued integration of past annual growth acquisitions driving synergies and Direct efficiencies sales 20% 20% 60% Increase volume of direct sales 80% 80% ~560 40% 453 Increase volume
Slide 8: Our resilient model has value drivers on both demand and supply sides
Platform model Our resilient model has value drivers on both demand and supply sides Advertisers DEMAND Consumers Direct sales Automated auction sales AZERION’S Advertising auction PROPRIETARY Digital ad buying platform FULL STACK ADTECH platform Publisher monetization services SUPPLY Premium Contra
Slide 9: One service, five core elements of value for our clients
Value proposition to advertisers One service, five core elements of value for our clients We are constantly growing our existing business and products and adding new capabilities through acquisitions and partnerships CONTENT REACH TECHNOLOGY CREATIVE AD PEOPLE a safe, curated, engaging and high-qual
Slide 10: Azerion wraps all five in one offer
Value proposition to advertisers Azerion wraps all five in one offer Offering an integrated solution brings advertisers more value but we don’t see companies taking the vertical integration as far as Azerion. CONTENT REACH TECHNOLOGY CREATIVE AD FORMATS PEOPLE Highly scaled social platforms lack cre
Slide 11: Our audiences seek engaging content
Developing content and engaging audiences Our audiences seek engaging content DIGITAL ENTERTAINING QUALITY FREE Device agnostic Engaging Fast and reliable technology Free to use - Desktop - Mobile Fun Safe Freemium Platform agnostic Gamified Trust - Web - App 11
Slide 12: We reach over 500m monthly active users with brand-safe content
Developing content and engaging audiences We reach over 500m monthly active users with brand-safe content Non-game content Game content E-commerce REACH Without enough of the right people at the right time in the right place, advertising cannot work >400m >100m monthly active users monthly active us
Slide 13: Our highly diversified and engaging free to play game content
Developing content and engaging audiences Our highly diversified and engaging free to play game content Thousands of Casual Games monetized through advertisement Nine Premium Games monetized through in-game purchase Metaverse Social Card Games Average Average 18 min/day 80 min/day Spent by Spent by
Slide 14: GameDistribution value proposition to game creators
Developing content and engaging audiences GameDistribution offers unparalleled value proposition to the whole spectrum of game creators on the web From small game studios… … to large AAA game developers Hassle-free distribution Competitive and flexible Convert successful AAA titles Unlock new revenu
Slide 15: Extended value proposition to advertisers - a global entertainment and media partner
Developing content and engaging audiences Extended value proposition to advertisers - a global entertainment and media partner ADVERTISING Azerion’s unique value proposition to advertisers GAME Reach new audiences with free-to-play DISTRIBUTION casual games METAVERSE Boost brand awareness and connec
Slide 16: Delivery on 2022 targets with profitable growth outlook
Key messages Delivery on 2022 targets with profitable growth outlook Solid strategy delivery Strong financial performance • Delivery of 2022 targets for Revenue and Adj. EBITDA • Q4 2022 record performance in Platform, starting to harvest benefits of scale 453M 52M Revenue Adj EBITDA FY 2022 FY 2022
Slide 17: Strong financial framework
Financial performance Strong financial framework 5-quarter rolling financial performance Q4/22 cash conversion Q4/22 net debt 149 126 94 104 106 19 22 6 12 12 Q4 21 Q1 22 Q2 22 Q3 22 Q4 22 Net rev Adj Ebitda FY historical revenue ~15% annual growth ● Record quarterly Adj EBITDA in Q4 2022 + ● Strong
Slide 18: Platform set to harvest benefits of scale
Financial performance Platform set to harvest benefits of scale Operational performance 12 20 Ads sold ● Advertising auction platform boosted by increased local 10 Publisher monet. 15 direct sales as well as improved integration with top 10 8 Services (bn) + DSPs + + Ads sold 6 10 Advert. auction 4
Slide 19: Premium Games integrated with wider platform strategy
Financial performance Premium Games integrated with wider platform strategy Operational performance 700 0.5 600 ● Stable average daily active users in 2022 post Covid-19 0.4 500 Daily active users 0.3 + (thousands) + ● Average revenue per daily active user increasing steadily, 400 + reflecting impro
Slide 20: Continued focus on value optimisation
Financial performance Continued focus on value optimisation Contribution margin Cost management Organisational structure Increase volume through local direct sales Ongoing integration of acquisitions Reporting simplification with merger of legal • Hosting contracts entities Continued migration of ac
Slide 21: Disclaimer
Disclaimer The following disclaimer applies to this document, any oral or video presentation of the information in this document by Azerion Holding B.V. (“Azerion Holding”), Azerion Group N.V. (“Azerion Group”) or any person on behalf of Azerion Holding or Azerion Group and any question-and-answer s
Slide 22: Forward-looking statement
Forward-looking statement The Information includes statements, including Azerion Holding’s or Azerion Group's financial and operational objectives that are, or may be deemed to be, “forward-looking statements”. These forward-looking statements may be identified by the use of forward-looking terminol
Slide 23: Becoming the go-to-partner for advertisers in the digital environment
Becoming the go-to-partner for advertisers in the digital environment easy-to-use competitively-priced brand-safe
Slide 24: Becoming the go-to-partner for advertisers for an easy-to-use, competitively priced and brand-safe digital environment
Strategy delivery Becoming the go-to-partner for advertisers for an easy-to-use, competitively priced and brand-safe digital environment Strategic priorities Q4 proof points • Highest direct sales results across the group, demonstrating the added value of Ad sales Local expert teams that help our cl
Slide 25: Efficient and easy to use technology
Value proposition to advertisers Efficient and easy to use technology We own all the components needed to successfully run digital advertising campaigns and our open platform allows easy integration with external validation, data and inventory providers. Advertisers & Agencies TECHNOLOGY Universal B
Slide 26: Vertical integration maximizes efficiency for all parties
Value proposition to advertisers Vertical integration maximizes efficiency for all parties Illustrative allocation of highly intermediated ad spend vs. Azerion’s model Traditional ad spend value chain Azerion places ad on 3rd party content Azerion places ad on own content DSP TECHNOLOGY SSP Buying e
Slide 27: Partner with digital publishers offering a wide range of monetisation service
Value proposition to publishers Partner with digital publishers offering a wide range of monetisation service Digital publishers is any company who interacts with its customers digitally - for example through online content, portals, news and videos Contracted Exclusive Azerion offerings publishers
Slide 28: Operating the whole supply chain with E-Commerce
Strategy deep dive — Developing content and engaging audiences Operating the whole supply chain with E-Commerce AAA and PC games store Digital content seller and aggregator 5,200+ gaming titles across a wide One of the largest AAA games catalogues range of genres 300+ retail partners 10m+ game keys
Slide 29: Innovating in the Metaverse and digital collectibles
Developing content and engaging audiences Innovating in the Metaverse and digital collectibles Frontrunners in the Metaverse Innovating with digital collectibles Emerging opportunities • 4 metaverse communities with millions of • Solid expertise in developing, distributing and • Azerion as a trusted
Slide 30: Our game content appeals to all ages, nationalities and interests
Developing content and engaging audiences Our game content appeals to all ages, nationalities and interests What age groups play our games?1 Where do our players play?2 Strategy Action Puzzle Europe 50.8% 65+ 22.7% Tile matching Sports Asia4 21.5% Male 32% 41-64 27.8% 353m Unique North America 13.9%