Cyberagent Incorporated · TSE:4751
Cyberagent — Q3 FY2008 Earnings Presentation
48 slides from Cyberagent's earnings presentation, Sep 8, 2008
Slide 1: CyberAgent Q3 FY2008 Results Presentation
& CyberAgent 2008 9 AFA (8 1184) 5 ODU-FA AR RASA (CUPAERA ALAS : BR masbuniise =: FALL Mt 0H ABA CAMA NCR AP PAS CIBER CORIO CHO, COWROLIEE SRLS SEO CLOOEA. ERA TSBRAOBALIC KO RRO RIA PIER CSAS < RS SHRED O SOC & SHAMBGSE PAL. CyberAgent, Inc. All Rights Reserved. 00 |
Slide 2: Table of Contents
O Table of Contents =P & CyberAgent Overview of Consolidated Financial Results HinAR MS Consolidated Business Forecast for the Year Ending September 2008 20085F 9 ARA Sein Fi L~_LAZIE~ Existing Business (Internet Media Business) BiB (VI —AY hKXT 14 TBR) Existing Business (Internet Advertising Agency
Slide 3: Overview of Consolidated Financial Results
1 Overview of Consolidated Financial Results imARRS & CyberAgent 18 tk Fe CyberAgent, Inc. All Rights Reserved.
Slide 4: Overview of Consolidated Financial Results
Overview of Consolidated Financial Results ERE @H CyberAgent 55 3 DURA) \-1 3-1 bk (200846 4 A~6 A) it C BFS (X74 7S - GEES): 20,589 BA (aie Resa +26.4%) l ER21746 RSF serene - 297 BA (ae RIUeRtt 088.8%) J BRGBS (4747382 - GEES): 1,305 80 (imme 224 85) | Ertl 6o2BAA pee; 2215 BB Giese 1,881 Sa) EIAN
Slide 5: Quarterly Net Sales Trend
Overview of Consolidated Financial Results imARRS & CyberAgent ta RG AAS a7: BB DEAREST LS - SSPE BT % 25,000 70.0 20,801 21,276 21,746 60.0 20,000 50.0 15,000 40.0 30.0 10,000 20.0 5,000 10.0 ie} 04/ 05/ 05/ 05/ 05/ 06/ 06/ 06/ 06/ 07/ 07/ 07/ 07/ 08/ 08/ 10-12 1-3 46 7-9 10-12 1-3 46 7-9 10-12 1-3
Slide 6: Overview of Consolidated Financial Results
1 Overview of Consolidated Financial Results HmARRS x = 4 id sa = Fk. BRADY eZEDL HRSA PV OFA BEST ARAICINHEIC IS CERT N C Ba pb 1 a ae x 7) ) CyberAgent, Inc. All Rights Reserved.
Slide 7: Sales Breakdown by Segment
Overview of Consolidated Financial Results imARRS & CyberAgent Be KX Valse Lintenk 5B 3 OER ROX Valse Latarett BiB 20,589555 AVI—RIGAT 41 PF BE 11,430855 52.6% 20087F9AHA S83 004H4 21,746 BAR 4Y9—-S2YNR SCBSS 10,688455 AmebaBui2== y 49.1% 931554 ReEaKSS 227858 CyberAgent, Inc. All Rights Reserved. 0
Slide 8: Operating Income Trend by Segment
Overview of Consolidated Financial Results oS c b A t sey: erAgen pra RS yberAg 4 132 403A 353 UAH BPE Alt 1,305 S59 Allee : Ca a sarunocanais a: BA DOF RA aS Se All HES 3,000 2,500 |- piace Fee 2,105 2,000 |- 1,765 1,500 }- 1,426 1,397 1,305 1,000 }- RB 1,386 ms 500 | 921 BFllit 447 0 224 -165 -228
Slide 9: Consolidated P&L Summary
Overview of Consolidated Financial Results imARRS & CyberAgent 2008 4 9 ARS 58 3 AERA : PL (auSFIIALL) Tle 21,746 18,803 x 15.7% FE LBA RM 7,331 7,398 -0.9% 5eL HF 33.7% 39.3% « | -5.6points hoceze 6,639 5,890 12.7% BR oc ee eS es 30.5% 31.3% -0.8points = Se Fill ft 692 1,507 -54.1% Se Fl RSs 3.2% 8
Slide 10: SG&A and Cost Trends
Overview of Consolidated Financial Results SRE @ CyberAgent Roce Eva =Palz| D+ Rit SES One BiT-% 7,000 40.0 6,073 6,338 -_ 5 6,046 6,000 | 33.5 5,938 34.8 30.0 5,000 | 4,622 4,000 + -| 20.0 3,000 + 2,000 | 10.0 1,000 | 0 0 05/ 06/ 06/ 06/ 06/ o7/ o7/ 07/ 07/ 08/ 08/ 10-12 1-3 4-6 7-9 10-12 1-3 4-6 7
Slide 11: Quarterly Trend Details
Overview of Consolidated Financial Results inRaRE 20084F4A =| SAT A RRA 2,000 1,823 1,696 1.501 1,597 4,581 1,643 1,629 1,631 OO 1,464 1,228 1,235 1,040 ee ‘i: 1,000 + ~~ -gan : | | HIT 0 04/ 05/ 05/ 05/ 06/ 06/ 06/ 07/ 07/ O7/ 08/ 08/ | os qe -12 1-3 4-6 98h "> -12 1-3 4-6 9 \\"" 12 1-3 4-6 oy ye?
Slide 12: Consolidated Balance Sheet
Overview of Consolidated Financial Results imARRS & CyberAgent Sema 2008 9 AFA 583 FRA: BS (au-FRALL) mae 48,626 GRRE + Asks S) 16,219 BER 10,227 Raz 58,854 ne Ala 28,496 le Ae 368 mae 29,988 44,867 8.4% ° 16,997 -4.6% 10,457 -2.2% e, 55,325 6.4% + 25,959 11.5% 380 -3.2% 29,385 2.1% RIM 1,268 B57 Cy
Slide 13: Consolidated Cash Flows
Overview of Consolidated Financial Results inrAa RS & CyberAgent +ryyaz7o— 2008 #F 9 ARR 58 3 FUERA: CF (ag 2E-FRALL) wir: AA 2008 #F 4-6 AA 2008 F 1-3 A Sx EMICKOCE 93 844 HAAMICKSCF -863 -742 WBE RICKSCF -60 574 RERUREASVOBA -780 671 REROUREASWORARES 15,814 16,595 CyberAgent, Inc. All Rights Reser
Slide 14: Consolidated Business Forecast for FY September 2008
2 Consolidated Financial Result 2008 + 9 ABASets FB L~LABIE~ & CyberAgent 2008 9A FAS ik FL ~EAIEIE~
Slide 15: Full-Year Forecast Progress
2 Consolidated Financial Result 2008 = 9 ARASete Ri L~LaerE~ & CyberAgent 2008 # 9 ARAR IR LIL Es HL (2008488 A 12 ARLE) 2008 <84> EB CRIOMS = 2007411A148~11A15H BORtORS FAeeaa 999,989,100F4 wa BA | eee) ORE | see we Ska | see Tle 81,200 63,825 75.1% ESA tt 3,200 3,616 84.1% Ale 3,000 3,533 86.2% SA
Slide 16: Net Sales Forecast Trend
Consolidated Financial Result ® SE ‘ 2008 9 AHASA REL ~ LawiE~ WP Cyberagent Biss Hee CHA rls EE Sil bing S40: BA FERIA a0: BAA 90,000 10,000 30,000 |. 20084F9 ARASRtR AR 85,000 , (2008 4F 8 A 12 B_LAISIE) 76,007 70,000 + ale 85,000 BAR EEE ibn’ 4,300 BAR 60,115 60,000 |- 50,000 }- 5,501 43,273 | 50
Slide 17: Operating Income Forecast Trend
Consolidated Financial Result 2008 4E 9 ARIE BBL ~ LaieE~ @ CyberAgent Et OE Zilhind) S47: 5A = BRE SME 10,000 2007 4 9 ARH Gai) 2008 4F 9 ABA (3748) 5,501 BA 4,300 BF “ oe 2008479 FRA (FAS) Po 5 490859 fy] __ ee 8,000 7,260 a r _ BPR 3,2008 59 6,000 |- — — — — — _$P 2 = _ soo}- — — —~ ~— ~— ~ ~— 4
Slide 18: Existing Business (Internet Media Business)
3 Existing Business (Internet Media Bus Bea (4y9— AY X54 PEE) & CyberAgent Bie Ss (fYI—-—RAVYRATF AY BE)
Slide 19: Internet Media Business Sales
Existing Business (Internet Media Business) PF BR (TYI—RYKATF AV BR) Be IVF) XF4P (BS RE /dyFyy) 6,995 FAFA AVI RR ATAP BR a: BAG DFR X S47 (RS: RE IVT YY) GLa 7,000 20084F9 AFA , SoD 6,548 21,746 = = BAA 6.000 |- C BICENILRS. ABS BSEHLSHS |S 5,471 5,000 |- 4,296 4ooof 3,909 3912 3,886 3,000 }- 14.8
Slide 20: Internet Media Business Sales Detail
Existing Business (Internet Media Business) BSR (fYI—RYKXT4 TBR) xF 47 (AY—Z) XF4P (AY-A~) 4,435 BAA AVINR IE ATAP BR 20084F9 AHA SSo0OhH 21,746 BaF Sy: BB UR X S47 (IY—-AZ2) BLS 6,000 Ge KISTARyY bob 5,260 5,380 Ge BMRB 5,000 F 4,385 4,348 4,149 4,044 4,000 |- 3,000 |- 2,000 |- 1,000 }- ) 2006 2007
Slide 21: Existing Business (Internet Advertising Agency Business)
4 Existing Business (Internet Advertising Agency Business) BPS (fY9I—Ay HESS) & CyberAgent BA TF SB Se (fY9—Ay HASHES )
Slide 22: Internet Advertising Agency Business Sales
Existing Business (Internet Advertising Agency Business) BPS (fY9—Ay HE SNBSR) piles) Mata rN L—Yryk- PRVYRUXYh 2008 & 7 BEERS (SEM BASH) y 20084F9 AHA SS 08 21,746 BaF Eee =pa]s"] DOR V4¥—Ay HRS RBSSTLS 12,006 — , 2 eon CPt UAT YORE. MUVERS Du ho cS 19.4% 38 9,839 4 — F 9,000 ehlS aod 4YI-RYb 8,102
Slide 23: SEO / CGM Advertising Sales
Existing Business (Internet Advertising Agency Business) BBR (fYI—Ay HESS) SEO / CGM “i: BAA SEO BLS ETivaee=ala| CGM X74 7RLS 400 800 796 Ce --- 841-7 700 BS ltl = 635 300+ ------------+------------ --- - 600 a L = = 285 554 524 250 | eer PEG = = 500 == L = = 418 200} - - ----------+4---------- - -
Slide 24: Internet Advertising Agency Business Trends
Existing Business (Internet Advertising Agency Business) BPR (fYI—Ay HESS) Pett #0: BA BRAS OTLEY 60 180 120 60 03/ oa oa 04/ 04/ 06/ 08/ 05/ 05/ o6/ 6/ 06/ 06/ 10-12 10-12 1-3 10-12 1-3 10-12 [er a 200459388 a 2005598 a 2006459 a Meee 86 BSE ov or 07/ 07/ 08/ 98 10-12 -3 «4-6 1-3 7-9 2007559388 I 2
Slide 25: Investment Development Business
Investment Development Business eae @ CyberAgent *) i a AY Re
Slide 26: Investment Development Business Results
Investment Development Business Rae Juss oa REAR ls | 200859 fot AY EA Tu. = = <—/ | SES a0: BBA THRE BS Sse oo Lis 21.746 3,500 \ Bar 3,093 Y = 3,000 e eS 2,500 | 2,111 2,027 2,000 | 1,889 1,745 1,654 1,500 |- 1,053 1,000 | 547 500 |- 314 327 ll a 7 129 0 a a = 05/ 05/ 05/ 06/ 06/ 06/ 06/ 07/ 07/ 0
Slide 27: Investment Development Portfolio and IPOs
Investment Development Business RB he & CyberAgent : SRRBEO 20%% REL TRE ( BA IPOS TELA 61 4 SAA RAH PX. AE 8 # 64 4-6 Fscaleten 44t 4-6 ARR + 2008 6 AA BARE A alia 59 #1 A mp hesO? 6A Hest 2,875 BA A. AE 9 ét (33 3 EBAY 6 ettEA EEA) PIT BANE | C PUP ERA —B D (® RASHAIVAE—K tamee seme 2001 4514 BS o
Slide 28: Media (Ameba Blog)
Media(Ameba Blog) XF4 7 TAmeba(P? XID) WE cyveragent XF47 TAmeba(7XIDO)] CyberAgent, Inc. All Rights Reserved.
Slide 29: Ameba Blog Page View Trend
i: BG 5,500 5,000 4,500 4,000 3,500 3,000 2,500 2,000 1,500 1,000 500 Media(Ameba Blog) - c b A — = a erAgent XF47TAmeba(7 X7O)J yberns PV, DRE DIF CisnN PV XF 47 [Ameba( 77 XO )| OA PV OEE 5,066 (2008750 PVE)” 4,607 | 4,862 2680 , 3,816 2 3,590 | 2)205 3,159 . 3,010 L (20081 Ase PvER )" E 2,572 i 1
Slide 30: Ameba Page Views and Ratio
Media(Ameba Blog) XF47TAmeba(7 XID) SLA POA—D PV Me 5 | aT: A BLATON BH 2,500 2,153 2,000} 1,804 1,500} 1,485 1,162 1,000} 813 656 soot 451 505 0 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q | 20064F9 N88 | |\_______ 20074F9A#3 —______! |_______ 20084948 —_—— B2ZATOA-K — . ~ 7 : BPV BZA TON Pv #8 af 5,500 wh> 33.3% 32.6
Slide 31: Ameba Page Views Compared with Other Sites
Media(Ameba Blog) XF47TAmeba(7? XID) & CyberAgent Saf: 2 BIN PVSY+Y7 6 ayhk XF 47 [Ameba( 7 XIO)I LIFAYIAIVIYFYI 20 40} 60} 80 ;- 100 120 2006 9A 2006 125 2007 3A = 2007 2007 2007 2008 2008 6A 9A 125 35 6A HEL DP yyavasar=F4¢Y—-EAZ [F—-ANA-Ib] ON-YeEsr—-#eBG 3ABRPVIYSUI9 Yahoo! 6 AE PVIY4V9 Yahoo! R
Slide 32: Ameba Sales and Related Businesses
Media(Ameba Blog) XF47TAmeba(7?7XIO)] . AR CMaM ECORI 4-= {ID a AEAODOZ - SNS resi 0: A Ameba laa -+Risc bis 2,000 1,000 (2007'S 20127, #14 BICAR 91,758 929 931 1,500 F 1,425 800 [+ 2007 7 9 AHA 743 1,088 1,995555 1,000}- 600 + uy 730 2006 4 9 ANB 1,027 B54 500; 443 268 400 20064 20074 20084 2009% 2
Slide 33: AmebaPR
Media(Ameba Blog) XF47TAmeba(7?X7O)] & CyberAgent Nei era=s) ba), AmebaPR i484 AmebaPR [BS=6!] + PO RASH + RASA e O4AWh FA RoI - Ye + RABSHLR F4-F4- RIE + ARES ° TEA * RI-NYIR IA—-E- Vehy HASH + YIRBNYIEIN IDR ¢ AAIA-I—SHRAAH © FOII—- PVE + Ev VAIL: Ve NvRAStH (P&G) + BHR LRA + HASH R RAL © D-F— LYS
Slide 34: Ameba Service Introduction
Media(Ameba Blog) ® XF47TAmeba(7X7O)] WP Cyeragent Ameba E)\4 L947 97 | BRERRBOS1T? yIPOFREML, Fe yUNK-YRK-UIcHE RI-NYIR A-e— Ye Ny RSH Mota BBIDSs—7—yarvx Mat ROSY St yas =o RAmebo Sion eAmeb — _ Povv‘nups lives. * =e RAmeba Sai faa pA V4 FE Bex j sida hineomeneede CSeVRERS I PSA ZS al KEANU AILILE
Slide 35: Ameba Service Screens
Media(Ameba Blog) *F47TAmeba(77X7O)] @® cyberAgent Ameba ASINMET Ameba E/\4)L 7 ¥9 | Ameba E/\1LOEBEN—YR, KEEOWENI—TI 9D MUAMI-F -—Sa—Yy 7 Ve VORB @M EVILTOPHR © JorR—B Oh re KEES PUNO AP EATE LL Bates ea: e18- CLICK! CLICK! Tier te atta | : ; 0 Bac 2 rs] 4:04 ayaka 18 | SEB OI Shah | C< eae sider m
Slide 36: Ameba Service Features
Media(Ameba Blog) & CyberAgent X*F47PTAmeba(7XID)I Ameba JAG Mm EF )L® Ameba £/\-1 JD#UK XIAN TERRA UCC ESRB A4t oh 5 0005 (°F hk sl file i £ Amebo Save ucc 7 BIACK rived MB SES 08 # 7 AARHE (28) a 07 © 6 AAR (22) dig 07 & 3 AAR # 07 12 ARR () Pa Co ttttana CyberAgent, Inc. All Rights Reserved.
Slide 37: Ameba Blog Features
Media(Ameba Blog) ® F547 TAmeba(77 X7O)] & CyberAgent Ameba #43240 Ameba JU GY b FLEY bbl ODERBL 707 XA—)LE [Ameba FU BY bl FYSILDE TFL (50 A~ 300 A) Maree deme [PXAD-ID RV eAMALF YIP AF LEBA. TUEY A (2008 = 7 ARAYA) BRFOSI5 am BReIY 707 XA—JLE 100 7 XA—JLE 300 7 XA—)LE Mar lg Fda | eile cette Fy he
Slide 38: Ameba Service Features
Media(Ameba Blog) AF 47 TAmeba(7XIO)I & CyberAgent Ameba #434 AmebaUILAFayY | thy VOR (7XI-IVE) SAL. SRP ReT ST CHAE [UIS4V—-T7y bh] Mivetios CE SHREZIEM (2008 F 7 Abeta) Ameba vor2Fay 9292 see ¢ a ~ tients NAS ia oo INOW T 4 LAT ww RBEKetTT Mss BP u942—For wera TRAST ara ee EF te astiatt [Ameba U2T
Slide 39: Ameba Advertiser Examples
Media(Ameba Blog) ® XF4P7PTAmeba(7X7O)] PE CyberAgent ana 3 RS) RBA 134,641 A (2008 = 6 AA) MPV SY+ V7 Li 500 (OF ARDS VEYZ 8 tii —ASie 0 OF FAR : 2 BSR 27 2) 12 (PC Oa) (2008F6A WA: RY bhLTF4*VIA) Fay REDAIDMHLY—Y aY PIF LORE BEBO BSP LVI FIL—T RABAT aby Dey AY UB YUs LOUIS VUITTON eee @ee CyberAge
Slide 40: Ameba Page View Growth Initiatives
Media(Ameba Blog) ® XF47TAmeba(7X7O)] WP Cyeragent PV id. Siete are RSBROSME see Bae BL wn "a » ¢ > 75048 PV 22h -[Ameba €/ (L947 97] [Ameba UI LAF av Fill (2007 47 A) 15.0 f& PV - TAmeba Es ILU 97 | FO—AROMBHBE y - [Ameba €/\7/L #005 | 50.7 (& PV (20084 7 )238%38 "TOvertre, Google 772 TAmeba ZL ty
Slide 41: [ ee : & CyberAgent
[ ee : & CyberAgent eee eeee CyberAgent, Inc. All Rights Reserved. BR
Slide 42: Ameba Services
[ ese ' & CyberAgent © Bite BaNBSR. ATV BR. (FFE COBRA HE MA eb Bes @ RAAMR BIAN7EIF Clk <, ARBeADc Ler yr aNAKs @ Amebaiiess Slee PV MACE ASA CNH EC Malt CARH eee e@e@eee CyberAgent, Inc. All Rights Reserved. BRM
Slide 43: Summary
Summary & CyberAgent BUNMEEVRAET IVEWMICMaITT La Ee seFll te ar: BG a ast: ABA 10,000 80,000 |- 4 cy iy 2008 # 9 ARASH ICS SD 70.000 |. BBS OMAR AOM , Ameba@ H¥S3#\8 CT aA a = 60,000 | SSlm@ea bees we 50,000 | 40,000 |- 30,000 |- 20,000 10,000 }- 19 ) 7 0 -1,636 -2,000 1998 1999 20002F 2001 20022 20
Slide 44: Summary
Summary & CyberAgent [Ameba( 7X70 )J OMRICKD,. UME URAET IL EW
Slide 45: Vision
& CyberAgent VISION 21 HicaztRI OBES CyberAgent
Slide 46: Reference
Reference SEANO & CyberAgent 8 SERS ~XF4F [Ameba (7 XIO)I EYRA / MET IL~ eeee @ee@ CyberAgent, Inc. All Rights Reserved. Bay
Slide 47: Reference: Group Companies
Reference ‘ 8 BEBE & CyberAgent FOPRBRRS EVYRAETIL QUI-FF 4 YTS MicroAd poet oy pate yo 2007 £7 ABRIL OIYFYYVy FBS @1-¥-RE watano rite NX BZHOSRWUIOA—# 1,700 ERY KI—AE a —e 2006 4F 4 ABRIZ OQSBOSBWU0I=LSiSR eeee eee ee CyberAgent, Inc. All Rights Reserved. Bay
Slide 48: Reference: Group Companies
Reference ‘ 8 BEBE & CyberAgent FOPRBRR EVYRAETIL 0329 BAN OFOIRI HH [AmebaPR] Ameba Q@BZAFOA-NOBALE IN-YINAF AP PSAP YZ) 7 A—/IVBEAL OtVFVyYSHHLE [Google 7 KYA! [Overture] ¥ 2004 # 9 FRI OENT VBE 61—-t—-#= PoupeeGirl _ _. os O74 FLeAUALEBREFIL ABM I-NA—I) we 2008 4F 3 ARSIZ . eeee @ee@ CyberAgent,