Cliq Digital AG · XETR:CLIQ
Cliq Digital — Investor Presentation (January 2025)
30 slides from Cliq Digital's investor presentation, Jan 30, 2025
Slide 1: Investors’ Slides Deck
30 January 2025 Investors’ Slides Deck
Slide 2: Disclaimer
Disclaimer This presentation is for information purposes only and does not constitute a public offer to buy or sell or a public call for the purchase or sale of CLIQ Digital AG securities. Neither this presentation nor any other content of this presentation constitute the basis for the conclusion of
Slide 3: CLIQ Digital | 2024 at a glance
CLIQ Digital | 2024 at a glance Leading online €243m performance marketing company selling bundled streaming services on a subscription basis to consumers globally. 40 Operating countries▼ €75m 132 Employees▼ €21m 4Q €48m €11m €5m 9% EBITDA margin*▼ Sales Total CAC EBITDA* NB. numbers are according
Slide 4: CLIQ’s story
CLIQ’s story CLIC
Slide 5: CLIQ’s story | our evolution
CLIQ’s story | our evolution Present Past Bundled-Content Single-Content Movies & Series Music Sports Audiobooks Games Dynamic pricing model Joke of the day Realtones Omnichannel marketing TV ads Indirect media buying via affiliates • Credit card • Direct carrier billing • Premium SMS Premium SMS •
Slide 6: CLIQ’s story | in numbers
CLIQ’s story | in numbers in millions of € 326 % Total customer acquisition costs Sales 276 EBITDA EBITDA before special items 243 150 135 107 112 75 54 50 44 34 27 16 21 10 2020 2021 2022 2023 2024 €1.16 EPS €2.74 EPS €4.47 EPS €4.90 EPS EPS on 20/02/25 NB. 2024 numbers are according to preliminary
Slide 7: Business model
Business model CLIC
Slide 8: Business model | CLIQ group: Vision and Mission
Business model | CLIQ group Vision Mission At CLIQ, we believe We bring simplicity to the streaming content streaming market by should be creating all-in-one accessible to streaming services that everyone. go beyond one content category. 8
Slide 9: Business model | our value chain
Business model | our value chain Licensing We license streaming content from partners across multiple categories, ranging from movies & series, music, audiobooks to sports and games. At CLIQ We sell subscription-based Bundling streaming services that We store, bundle and curate bundle movies & serie
Slide 10: Business model | our content
Business model | our content Numerous services, one platform. Movies & Series (incl. Music stations Sports Audiobooks Games documentaries) & concerts & audio plays Library of over 2,000 Over 100 constantly Including live broadcasts More than 200,000 >500 cloud, feature films and TV refreshed, themat
Slide 11: Business model | our customers’ journey
Business model | our customers’ journey 01 02 03 Banner Landing page Sign-up The banner attracts attention, inviting Here we explain what we offer & User provides an email address potential members to click on “Watch now”. how to become a member. & sets password for account. 2023: c.9 billion banner
Slide 12: Business model | our positioning
Business model | our positioning Global marketer of streaming services. Our focus: Our market: Our product: Our advertising: Our aim: Our focus: CONVERSIONS GLOBAL STREAMED ONLINE MORE REACH MASS MARKET DIGITAL CONTENT 12 12
Slide 13: Business model | our key differentiators
Business model | our key differentiators MARKETING • Approaching consumers via online marketing • We analyse trends to understand the streaming CONTENT market and consumer ECONOMICS • Licenced, not owned demand • Key focus on profitability • More local than global • Proprietary predictive • Net cash
Slide 14: Strategic growth
* Unlimited > entertainment - forew Strategic growth fim CLIC
Slide 15: Strategy | the CLIQ way forward
Strategy | the CLIQ way forward With the help of a dedicated, action-driven plan, we will bring CLIQ’s growth back on track. ACTION sales • increase outreach with an omnichannel channels marketing approach (“Magnificent Seven”) • improve customer acquisition via better content hookups and more effec
Slide 16: Omni-sales channels | our “Magnificent Seven”
Omni-sales channels | our “Magnificent Seven” Performance Publishing Portals: Search marketing Placing attractive through high-performing contextual publisher portals shoppable ad banners, with proprietary content, links and articles. which spark the interest of impulse-buying customers to subscribe
Slide 17: Strategy | Fit For Future update
Strategy | Fit For Future update Austerity measures included • target CPA lowered Cost • full-scale strategic review of human resources efficiencies • reduction of external service providers • merging tech systems • SG&A expenses scrutinised & adjusted Catalysing growth potential by Productivity • n
Slide 18: Financials
Financials CLIC
Slide 19: FY 2024 | at a glance
FY 2024 | at a glance Sales▼ Key metrics 9% in millions of € EBITDA margin* ▼ 326 243 €3m Operating FY 2023 FY 2024 free cash flow▼ EBITDA▼ in millions of € €12m Net cash position▼ 50 21* 10 FY 2023 FY 2024 NB. 2024 numbers are according to preliminary and unaudited figures; *before special items 19
Slide 20: 4Q 2024 | regional sales breakdown
4Q 2024 | regional sales breakdown in % of total sales North America €73m Europe €68m Latin America ROW €54m €48m 66% 68% 71% 71% 24% 21% 21% 19% 1Q 2024 2Q 2024 3Q 2024 4Q 2024 • 97% of Group sales generated with bundled-content services • 0.7m customers per 31 December 2024 (cf. 0.7m at end of 3Q
Slide 21: 4Q 2024 | EBITDA margin stable despite sales decline
4Q 2024 | EBITDA margin stable despite sales decline in millions of € EBITDA 7% 8% 11% 10% Margin before special items 73 68 54 48 29 24 10 11 5 6 6 5 2 3 3 3 1Q 2024 2Q 2024 3Q 2024 4Q 2024 Total customer acquisition costs Sales EBITDA before special items reported EBITDA NB. numbers are preliminar
Slide 22: FY 2024 | sales breakdowns
FY 2024 | sales breakdowns (in % of total sales) By service By region €326m €326m €276m €276m €243m €243m 60% 57% €150m 94% €150m 88% 69% 97% 50% 72% 37% 33% 42% 22% 21% 9% 6% 6% 3% 4% 2021 2022 2023 2024 2021 2022 2023 2024 Bundled-content North America Latin America Single-content Europe ROW Ad-fu
Slide 23: Share buyback programme completed
Share buyback programme completed from 28/02/2024 until 31/12/2024: boosting max. • 642,246 shares repurchased shareholder 646,871 value • 99% of maximum programme amount treasury & increasing • €8.51 average purchase price shares EPS • €5.5m invested from 01/01/2025 until 03/01/2025 (incl.): • 4,62
Slide 24: Share buyback programme completed | monthly breakdown
Share buyback programme completed | monthly breakdown 28 February 2024 – 3 January 2025 €17.74 €17.41 120,000 €18 110,452 109,182 110,000 €14.97 €16 100,000 90,000 €14 82,679 80,000 €9.55 €12 70,000 67,287 60,682 €10 60,000 53,668 Ø €8.48 €7.30 48,763 €8 50,000 €6.42 €6.79 €6.64 €6.21 39,478 40,000
Slide 25: Investor information
Investor information CLIC
Slide 26: Management board & company history
Management board & company history “ Luc Voncken (*1970) Before 2000 Senior management positions at ING and ABN AMRO Visionary founder and game changer with a deep understanding and wealth of 2000 Licensed SMS voting rights system to Endemol’s Big experience of the streaming industry and Brother pro
Slide 27: Shares | January 2025
Shares | 24 January 2025 Management & Supervisory Board members 2019 2020 2021 2022 2023 2024 9% €41.30 ATH 10% €24.70 Treasury shares* 6,508,714 €25.20 shares issued €2.90 €19.88 €16.60 €4.64 81% Free float €1.70 CLIQ DIGITAL AG 3M avg. traded shares (LHS) Scale 30 Price Index MSCI WORLD SMALL CAP
Slide 28: Analyst expectations | consensus
Analyst expectations | consensus in millions of € 2024e 2025e 2026e Median Median Median Median +/- Median +/- Median +/- (old) (old) (old) Sales 264.7 260.7 -2% 320.0 294.3 -8% 373.8 358.7 -4% EBITDA 11.5 11.0 -4% 28.1 23.7 -16% 40.3 36.9 -9% EBITDA margin 4.3% 4.2% -10 bps 8.8% 8.1% -73 bps 10.8%
Slide 29: Investor relations | 2025 financial calendar
Investor relations | 2025 financial calendar financial reporting 2025 Sebastian McCoskrie Head of Investor Relations 30 Jan Preliminary FY 2024 results +49 151 520 436 59 s.mccoskrie@cliqdigital.com 20 Feb Annual report 2024 & earnings call 11 Apr Annual General Meeting 2025 cliqdigital.com/investor
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