Slide 1: Investor Day
MAY 2022 Investor Day
Slide 2: LiveWire
Vig LiveWire
Slide 3: Disclaimer
Disclaimer This presentation (together with oral statements made in connection herewith, the “Presentation”) is for informational purposes only to assist interested parties in making their own evaluation with respect to the proposed business combination (the “Business Combination”) between AEA-Bridg
Slide 4: Transaction Update
TRANSACTION UPDATE NYSE
Slide 5: Key Investment Highlights
KEY INVESTMENT HIGHLIGHTS 1 Rapidly growing market Large global market in the early stages of secular shift to EV powertrains 2 Leading the transformation of motorcycling Production vehicle in market, years ahead of traditional OEMs 3 Differentiated expertise in key technologies Proprietary modular
Slide 6: Strategic Partnership
STRATEGIC PARTNERSHIP AGILITY OF AN EV PURE PLAY ADVANTAGE OF GLOBAL SCALE • On the Road, Well Past Prototyping • Powertrain & Assembly Operations • Decade of EV Engineering Expertise ENABLING LIVEWIRE’S • Distribution in Every Major Market • Modern Retail Experience ASSET-LIGHT MODEL • Financial St
Slide 7: LiveWire Group: Two Powerful Brands
LIVEWIRE GROUP Two Powerful Brands LiveWire Group 7
Slide 8: STACYC - Creating a Category
STACYC - INTRODUCTION Creating a Category Founded in 2016, STACYC is creating a category, starting with our core audience – the little rippers and their families Bringing electric to kids’ bikes, the first two products have sold over 100k units Distribution through STACYC.com and over 2,200 retail s
Slide 9: STACYC – New Products
STACYC – NEW PRODUCTS STACYC – 20” $2,300 - $3,100 STACYC – 18” $2,030 - $2,650 9
Slide 10: Growing the STACYC Family
STACYC – GROWTH OUTLOOK Growing the STACYC Family 12” 3-5 YR 16” 6-8 YR NEW 18” 9-10 YR NEW 20” 11-12 YR 13-17 YR ACTION OUTDOOR STACYC helps riders go bigger, sooner - Outdoor riding with STACYC is about increased confidence unlocks creativity and family, learning, exploration - growing accelerates
Slide 11: LiveWire Group: Two Powerful Brands
LIVEWIRE GROUP Two Powerful Brands LiveWire Group 11
Slide 12: Go-To-Market
GO-TO-MARKET LIVEWIRE GURUS RETAIL PARTNERS REGIONAL EVENTS 12 LIVEWIRE ONLINE EXPERIENCE LIVEWIRE HOME DELIVERY
Slide 13: Target LiveWire Customers
THE LIVEWIRE CUSTOMER Target LiveWire Customers COME FROM EVERY AGE GROUP On average, expected to be several years younger than buyers of similarly priced ICE motorcycles ARE LONG TIME RIDERS, AND FIRST TIMERS Must win with experienced riders, while expecting a higher percentage of new-to-sport ride
Slide 14: Digital First
LIVEWIRE.COM Digital First Efficient investment into a scalable digital platform Puts the experience in the hands of the customer Yields a rich understanding of customer preferences and behaviors Built to expand as new products and services come online 14
Slide 15: Showroom
EXPERIENCE LIVEWIRE Showroom 15
Slide 16: Expanding Retail Network
RETAIL PARTNER NETWORK EXPANDING RETAIL NETWORK - 60+ contracted U.S. retail partners - Every major U.S. market (>5M) - 80%+ of mid-tier U.S. markets (1-5M) MODERN RETAIL EXPERIENCE - Digital first, supported by the Gurus - Test rides and sales onsite - Local service through expert technicians HOME
Slide 17: Sales and Service Network
SALES AND SERVICE NETWORK U.S. Network Expanding Quickly with Europe Coming Online in 2023 EUROPE APAC U.S. + CANADA First-Wave Markets Expected Spring 2023 Following Europe 60+ Contracted Retail Partners Canada Expected to Come in 2023 Targeting 3-5 Priority Countries Japan, Australia, and South Ko
Slide 18: Product Portfolio
PRODUCT PORTFOLIO Expanding the Product Portfolio SYSTEM 3 (S3) Scaling down the ARROW architecture to a platform of premium, lightweight 2-wheelers Attainability SYSTEM 2 (S2) Extending the ARROW Architecture to a range of middleweight applications LIVEWIRE ONE A statement defining the possibilitie
Slide 19: The ARROW Architecture
PROPRIETARY CORE TECHNOLOGIES The ARROW Architecture Scalable modular architecture at the foundation of the LiveWire Portfolio Proprietary development, in-house from the ground up Designed to eliminate unnecessary material, weight and cost Optimized vehicle and EV system software, updated over the a
Slide 20: The Connected Customer Experience
PROPRIETARY CORE TECHNOLOGIES The Connected Customer Experience Connected App Over-the-Air Updates Customizable Ride Modes Built-in Cellular Connectivity & GPS Remote Monitoring & Diagnostics 20
Slide 21: Harley-Davidson Preparing to Manufacture the First Entry on the S2 Platform
BACKED BY WORLD-CLASS PARTNERS Harley-Davidson Preparing to Manufacture the First Entry on the S2 Platform TEST LABS & EQUIPMENT Developed with the assistance of H-D labs & equipment, e.g., the 2.8M pound sound chamber in Milwaukee, WI PROVING GROUNDS 56 miles of courses on over 4,350 acres at H-D’s
Slide 22: Projected LiveWire Units & Revenue
GROWTH TRAJECTORY Projected LiveWire Units & Revenue Total Units Total Revenue ($mm) Vehicle Revenue All Other Revenue $1,769 100,961 $277 53,341 $892 $192 $1,491 $385 15,736 $137 $700 $56 $209 7,236 $36 $91 $36 $247 461 957 $27 $118 $9 $20 (1) (1) 2021 2022E 2023E 2024E 2025E 2026E 2021 2022E 2023E
Slide 23: Del Mar
Del Mar
Slide 24: LiveWire
Vig LiveWire
Slide 25: Introducing S2 Del Mar Launch Edition
INTRODUCING S2 DEL MAR Launch Edition Limited to 100 Built to Order Numbered 80hp or More 430lb Target Weight 0-60 3.5 Seconds or Less Targeted City Range of 100+ Miles $17,699 MSRP L1 and L2 Charging 25
Slide 26: S2 Del Mar
S2 DEL MAR Built on LiveWire’s ARROW Architecture, Del Mar is the first entry on the S2 platform Quick and agile, with the smooth, linear acceleration and adept handling riders expect from LiveWire -430lb Target Weight -Updatable Over-the-Air -L1/L2 charging Production Edition -Target Price of $15,0
Slide 27: Q&A
Q&A
Slide 28: Slide 28