Adslot Ltd · ASX:ADS
Adslot — Webfirm Group — Shareholder Meeting (November 2012)
20 slides from Adslot's shareholder meeting presentation, Nov 27, 2012
Slide 1: Webfirm Group Limited Annual General Meeting
Webfirm Group Limited Annual General Meeting 27th November 2012
Slide 2: Company Overview
Company Overview Webfirm Group Limited (ASX:WFM) Currently has two operating divisions! Changing the way that Online marketing solutions advertising is bought for small to medium and sold businesses
Slide 3: Large and Growing Market Opportunity
Large and Growing Market Opportunity Global Online Media Spend as % of Total Media Spend! $200.00 30.0% $175.00 28.0% $162.49 $150.00 $145.34 26.0% 26.9% $126.16 $125.00 24.0% 25.1% $107.33 $100.00 22.0% Online Media $88.47 22.8% % of Total Media $73.04 $75.00 20.0% 20.3% $50.00 18.0% 17.8% $25.00 1
Slide 4: The Online Display Segment Is Also Large & Growing
The Online Display Segment Is Also Large & Growing Global Online Display advertising! 2010 : ! ! !$22B! 2014E : ! ! !$48B! CAGR 2010 – 2014 : 15.11% pa. Zenith OptiMedia. June 2012 !
Slide 5: With $20B of Further Growth Potential in Display Alone
With $20B of Further Growth Potential in Display Alone Online Media Consumption vs Spend Consumption 90% versus Spend: 80% Online Media (all forms) 70% • Is a $20B gap 60% • The result of 50% Offline Media structural 40% (all forms) inefficiencies in the 30% 30% way display is 20% 20% bought and sol
Slide 6: 88% of Display Revenue Is Generated from Premium Inventory
88% of Display Revenue Is Generated from Premium Inventory Premium Remnant 88% Display 12% Display Revenue Revenue
Slide 7: 88% of Display Revenue Is Derived From 26% Of Impressions
88% of Display Revenue Is Derived From 26% Of Impressions Evercore Partners May 2011
Slide 8: Problems Confronted By Publishers…
Problems Confronted By Publishers… 1. The sales process for online display is hugely inefficient! 28% of Media Spend is lost on Administrative Costs (COGS)! Selling online display advertising is expensive, labour intensive and executed via multiple manual processes" 2% for Television!
Slide 9: Problems Confronted By Publishers…
Problems Confronted By Publishers… 1. d! 2. As a result, the barrier to entry for advertisers is high! 3. e! a) Publishers are turning away SME advertisers whilst significant volumes of inventory go unsold! ! b) The cost to design & produce ad content often exceeds the media revenue itself! Demand e
Slide 10: Problems Confronted By Publishers…
Problems Confronted By Publishers… 1. T! 2. A! 3. Establishing margin and economies of scale is difficult! ! a) The publisher toolset for managing the administration of sales & delivery is slow and unscalable! b) For many publishers, only larger advertisers generate margin! The Publishers growth opp
Slide 11: The Opportunity
The Opportunity • The online display advertising market is large and growing! • 88% of this market comes from the sale of premium inventory (versus unsold or remnant)! • The publisher toolset is hugely inefficient and un-scalable! • Investment & innovation has focused almost entirely on the remnant
Slide 12: Changing the way advertising is bought and sold
Changing the way advertising is bought and sold
Slide 13: What is Adslot Publisher?
What is Adslot Publisher? Adslot Publisher is a purpose built technology platform through which premium online display advertising is bought and sold
Slide 14: Achievements of The Last 6 Months
Achievements of The Last 6 Months • Progressed implementations and signed new contracts with foundation clients • Launched Adslot Direct product • Beta tested Adslot Create • Appointed new CEO • Established US operations • Built out marketing capability
Slide 15: Building The Business
Building The Business • Global launch of Adslot Publisher in September 2012 (release of Adslot Direct) • In December 2012 the Company will publish a progress report by disclosing the number of publishers signed to the Publisher platform
Slide 16: Building The Business
Building The Business Making advertisers and publishers more accessible to each other…
Slide 17: Building The Business
Building The Business Grow the publisher community…
Slide 18: Building The Business
Building The Business Allow advertisers to buy from multiple publishers simultaneously…
Slide 19: Building The Business
Building The Business Build transaction volumes…
Slide 20: Disclaimer
Disclaimer The information contained in this presentation is given in good faith and has been prepared from information believed to be accurate and reliable. The information presented does not take into account your individual financial circumstances and it is not designed to be a substitute for spe