Professional Diversity Network, Inc. · NASDAQ:IPDN
Professional Diversity Network — IPO Roadshow (April 2015)
28 slides from Professional Diversity Network's IPO roadshow presentation, Apr 6, 2015
Slide 1: Professional Diversity Network
PROFESSIONAL DIVERSITY NETWORK Technology - Driven Solution to a Diverse Workforce www.prodivnet.com Filed Pursuant to Rule 433 Issuer Free Writing Prospectus dated April 3, 2015 Relating to Preliminary Prospectus Supplement dated April 3, 2015 Registration Statement No. 333 - 201341
Slide 2: Safe Harbor Notice Regarding Forward-Looking Statements
SAFE HARBOR Notice Regarding Forward - Looking Statements This presentation contains forward - looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 . All statements regarding Professional Diversity Network’s (“PDN” or the “Company”) expected future financial
Slide 3: Who We Are
• Founded in 2003, headquartered in Chicago • Diversity Recruitment and Compliance Resource providing online relationship recruitment and affinity networking • 9.9 million users and 218,000 new registered users in March 2015. WHO WE ARE Financial Data As of December 31, 2014 3 Ticker: NASDAQ: IPDN S
Slide 4: Diversity Recruitment Key Performance Indicators
DIVERSITY RECRUITMENT KEY PERFORMANCE INDICATORS 4 • 3.5 Million Professional Diversity Network Users • 6.2 million TCPA Opt - In Job Seekers • Over 700,000 NAPW members • Over 20,000 in - bound calls from jobs seekers conducted weekly • Eight affinity networking communities • Extensive and growing
Slide 5: Why Invest in PDN
WHY INVEST IN PDN • B alance sheet supported by $6.7 million in cash and short - term investments and over $53.6 million of stockholders’ equity, gross profit margins of over 70% • We believe PDN is uniquely positioned to be the leading resource to reach and recruit diverse talent among the audience
Slide 6: 81% Gross Profit Margin Y/E 2014
81% GROSS PROFIT MARGIN Y/E 2014 ONLINE DIVERSITY RECRUITMENT • Job Postings • Online Recruitment Advertising • Diversity Recruitment Compliance Services • Career Fairs NAPW MEMBERSHIP SALES • Premium NAPW Membership Sales • NAPW Promotional Services • NAPW Corporate Sales • NAPW Events CAREER ADVIS
Slide 7: PDN Registered User Growth
0 500,000 1,000,000 1,500,000 2,000,000 2,500,000 3,000,000 3,500,000 2008 2009 2010 2011 2012 2013 2014 97,000 315,000 1,007,000 1,742,000 2,301,000 2,646,000 3,487,000 Registered Users Across PDN Network 1. Year ending December 31 st of each year 2. Does not include NAPW membership 3. 2013 and 201
Slide 8: Growing Diversified Revenue Components of Professional Networking
GROWING DIVERSIFIED REVENUE COMPONENTS OF PROFESSIONAL NETWORKING • Digital Diversity Recruitment to Leading Fortune 1,000 Employers o Our direct sales force bookings increased by 400% in 2014, with over 70% Gross Profit Margins • Premium Memberships for National Association of Professional Women o
Slide 9: Financial Highlights
FINANCIAL HIGHLIGHTS Through December 31, 2014 • B alance sheet supported by $6.7 million in cash and short - term investments over $53.6 million of stockholders’ equity • G ross profit margin of 81% in fiscal 2014 • L iquidity position provides resources to support long - term growth strategy • Suc
Slide 10: Statement of Operations
STATEMENT OF OPERATIONS 10 Year Ended December 31 (in thousands) Change (Dollars) Change (Percent) 2014 2013 Revenue’s Recruitment services $2,921 $2,468 453 18.4% Consumer advertising and consumer 1,492 1,566 (74) (4.7%) Membership fees and related services 5,932 - 5,932 100.0% Lead generation reve
Slide 11: Balance Sheet
BALANCE SHEET 11 1. Other current assets include Incremental direct c osts , prepaid l icense f ee , and other prepaid expenses. 2. Other assets include goodwill and intangible assets net of accumulated amortization, merchant r eserve , security d eposits and other misc. assets. Source: PDN All Figu
Slide 12: Growth Strategy
GROWTH STRATEGY Accelerating Revenue and Diversifying Client B ase • Grew revenue bookings from $1.6MM in Q1 2014 to $11.2MM in Q1 2015 • Diversified revenues in Q1 2015 • 18,436 Individuals • 320 Businesses • Launched new products and services - Hire AdvantEdge – Sourced and qualified candidate del
Slide 13: Our Diversity Recruiting Ecosystem
OUR DIVERSITY RECRUITING ECOSYSTEM 13 Nationwide Networking Conferences, Events & Career Fairs Compliance Suite Targeted Email Campaigns Employer Dashboard Patented smart Online Resume Builder Recruitment Media Campaigns Social Media Platforms Talent Communities Sourcing + Text Message Jobs + Applie
Slide 14: Mobile and Tablet Friendly
MOBILE AND TABLET FRIENDLY • One site for every screen provides a consistent experience GEOGRAPHICALLY AND OCCUPATIONALLY TARGETED • Culturally relevant recruitment for active and passive candidates • Promotion of corporate culture of diversity and inclusion • Connect and network with recruiters and
Slide 15: Multicultural America
MULTICULTURAL AMERICA Non - Hispanic white 64% Hispanic 16% African American 12% Asian 5% Did not identify racially or ethnically 3% Non-Hispanic white Hispanic African American Asian Did not identify racially or ethnically Source: Bureau of Labor Statistics’ “The Employment Situation — June 2012” U
Slide 16: Women's Median Earnings / National Association of Professional Women
16 WOMEN’S MEDIAN EARNINGS 80% OF MEN’S 78MM WOMEN IN LABOR FORCE BY 2018 73% WHITE COLLAR IN 2013 8.6MM WOMEN - OWNED BUSINESSES NAPW Online Networking Site Connecting Emerging Business Owners and New Customers Women are Projected to Make Up 51% of the Increase in the Workforce through 2018 and Mak
Slide 17: Star Jones, President
STAR JONES President A well - respected, sought - after commentator and women’s and diversity advocate, Star is a highly accomplished attorney, former NYC prosecutor, entrepreneur, businesswoman, philanthropist, best - selling author and PDN/NAPW President. Star’s guest commentator appearances provi
Slide 18: Strategic Partnerships
Professional Diversity Network has over 50 Diversity Organizations, Not - for - Profits and Media Partners STRATEGIC PARTNERSHIPS ACCESSIBLE.ORG
Slide 19: Proven Results
PROVEN RESULTS “ The McGraw - Hill companies have worked with iHispano since 2005 to increase their diversity talent pipeline of candidates, and Professional Diversity Network is our go - to solution to build a diverse work environment. ” - Peter Castillo Senior Director, Talent Acquisition Inclusio
Slide 20: Our Acquisitions
OUR ACQUISITIONS PERN ATIC ~ A De
Slide 21: Recent Acquisitions
RECENT ACQUISITIONS CAREER IMP Technology startup incubated at Carnegie Mellon University delivering leading job matching and online professional networking functionality. Patent protected technology PSI Online Virtual Career Fairs and Offline Career Networking Events NAPW National Association of Pr
Slide 22: Board of Directors
BOARD OF DIRECTORS
Slide 23: Board of Directors
BOARD OF DIRECTORS 23 Donna Brazile Managing Director of Brazile & Associates LLC Donna Brazile is a veteran Democratic political strategist. She is the founder and managing director of Brazile & Associates LLC, a general consulting, grassroots advocacy, and training firm based in Washington, DC. Ms
Slide 24: Board of Directors
BOARD OF DIRECTORS 24 Daniel Marovitz President of Europe, Earthport PLC He is the President of Earthport , Europe and a member of the executive team of Earthport PLC, the largest open network for cross border payments. He is a respected web entrepreneur, and banker. He founded of Buzzumi , a softwa
Slide 25: Board of Directors
BOARD OF DIRECTORS 25 Stephen Pemberton VP & Chief Diversity Officer of Walgreens Stephen Pemberton is a director. In 2011, he joined Walgreen Co., a retail pharmacy company, as Divisional Vice - President and Chief Diversity Officer. From 2005 to 2010, Mr. Pemberton was Chief Diversity Officer and
Slide 26: Board of Directors
BOARD OF DIRECTORS 26 James Kirsch Chief Executive Officer and Chairman of the Board – Professional Diversity Network James Kirsch has served as our Chief Executive Officer and as a member of our management board since 2008. Mr. Kirsch served as Chief Strategic Officer at AMightyRiver.com , a divisi
Slide 27: Summary Capitalization Table
SUMMARY CAPITALIZATION TABLE 27 Shares Outstanding % Common Stock 12,789,072 95% Equity Awards 1 346,000 2% Warrants 2 362,000 3% Fully Diluted Shares Outstanding 13,497,572 100% 1 weighted average exercise price : $3.45 2 weighted average exercise price : $8.34
Slide 28: Summary
SUMMARY • B alance sheet supported by $6.7 million in cash and short - term investments and over $53.6 million of stockholders’ equity, gross profit margins of over 70% • PDN is uniquely positioned to be the leading resource to reach and recruit diverse talent among the audience of almost 72MM women
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