Logitech International S.a. · SIX:LOGN
Logitech International — Investor Day (March 2017)
23 slides from Logitech International's investor day presentation, Mar 7, 2017
Slide 1: Marketing
EMEA MARKET MARKETING HEIDI ARKINSTALL RENE OEHLERKING CMO Jaybird UJESH DESAI GM, Gaming
Slide 2: Forward-Looking Statements
FORWARD-LOOKING STATEMENTS This presentation includes forward-looking statements within the meaning of the U.S. f ederal securities laws, including, without limitation, statements regarding: projected return, innovation, growth, growth methods, product category sales and growth, optimizing operation
Slide 3: Multi-Category, Multi-Brand, Go-to-Market, Marketing, Operations
MULTI-CATEGORY MULTI-BRAND GO-TO-MARKET MARKETING OPERATIONS
Slide 4: Building Marketing Capability
BUILDING MARKETING CAPABILITY BRAND DIGITAL STRATEGY & MARKETING EXECUTION MARKETING TECHNOLOGY
Slide 5: Brand Strategy and Execution
BRAND STRATEGY AND EXECUTION DIGITAL AGENCIES BRANDS Creative Strategy, Copywriting, Digital Design, Digital Development, Production
Slide 6: Digital Marketing
DIGITAL MARKETING MORE MORE MORE EXPOSURE ENGAGEMENT EFFICIENTLY 4x more search impressions +39% +36% >85% SOCIAL FEES custom VIEWS VIDEO audiences -25% ‘ ‘
Slide 7: Marketing Technology
MARKETING TECHNOLOGY INFRASTRUCTURE ANALYTICS INSIGHTS
Slide 8: Logitech
logitech
Slide 9: Logitech G
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Slide 10: Gaming Has Doubled in 4 Years
GAMING HAS DOUBLED IN 4 YEARS 2x growth Chart represents annual gaming sales (FY13-FY17E)
Slide 11: League of Legends Finals 2011
LEAGUE OF LEGENDS FINALS 2011
Slide 12: League of Legends Finals 2016
LEAGUE OF LEGENDS FINALS 2016 370M hours of live eSports views 43M unique viewers 18 languages broadcast STAPLES CENTER
Slide 13: Play to Win
PLAY TO WIN. Built on the belief that the impossible might be achievable That greatness is within our grasp. That one doy our q performance will equal our potenti ¢ This is the Pro Gaming Mouse by Logitech G: Hordwore designed for compettive plo ot the highest lve. Precsaly ‘engineered ond perfectly
Slide 14: Pro Mechanical Gaming Keyboard
PRO Mechanical Gaming Keyboard pa > OY WU be WL LERRLAVE ELLEN AN b WEEE RATS coos — LLIANT RGB Highlight commands so you can see them at first glance, Store lighting setups to ‘onboard memory for tournaments! Lighting ond memory settings require Logitech Gaming ‘Software avallble for donrtond at lo
Slide 15: One Simple
ONE SIMPLE ao
Slide 16: Jaybird
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Slide 17: We Bring Music to Where You Sweat
WE BRING MUSIC TO WHERE YOU SWEAT Jaybird is an authentic sports brand leading with innovative design that elevates an active life
Slide 18: Freedom Wireless Buds
a } PREEDOM ; |! WIRELESS BUDS MICRO-SIZED SWEAT-PROOF SECURE-FIT PRE HO n Jaybircl
Slide 19: Introducing X3
INTRODUCING X3 WIRELESS BUDS SWEAT-PROOF SECURE-FIT PREMIUM SPORT BUDS dG Jaybird
Slide 20: Start-Ups Are Limited in Scope
START-UPS ARE LIMITED IN SCOPE
Slide 21: Where We Are Headed
WHERE WE ARE HEADED
Slide 22: Slide 22
Slide 23: Logitech
logitech