Tonies Se Class A · XETR:TNIE
Tonies Se Class A — Q1 2023 Earnings Presentation
24 slides from Tonies Se Class A's earnings presentation, May 11, 2023
Slide 1: Results Q1 2023
Results Q1 2023 tonies SE | May 11, 2023
Slide 2: Disclaimer
Disclaimer This document contains forward-looking statements. Forward-looking statements can typically be identified by the use of words such as “expects”, "may", "will", "could", “should”, ‘intends’, “plans”, “predicts”, "envisages" or “anticipates” or other words of similar meaning. These forward-
Slide 3: Who you have on the call today
Who you have on the call today =~ NY Marcus Stahl Florian Drabeck Co-CEO, CFO Co-Founder i tonies®
Slide 4: tonies SE agenda
tonies SE | Earnings Presentation Review Results FY 2022 Business Update Results Q1 2023 Outlook FY 2023 Q&A tonies® 4
Slide 5: Review Results FY 2022
Review Results FY 2022
Slide 6: FY 2022: Successful international expansion and major progress on path to profitability
FY 2022: Successful international expansion and major progress on path to profitability aS Exponential revenue growth fueled by international expansion = Group: 37% YoY to EUR 258m = US: 223% YoY to EUR 66m Adjusted EBITDA at upper end of the updated guidance range = Adj. EBITDA margin up to -2.4% (
Slide 7: Business Update
aK Business Update eC
Slide 8: Fully on track to reach adj. EBITDA in 2023
| i, “a “H = Fully on track to Q1 2023: reach adj. We maintained our strong EBITDA in 2023 = din Group revenue: +42% to EUR
Slide 9: tonies: the world's largest interactive audio platform & creator
tonies: the world's largest interactive audio platform & creator Of jg a multi-billion Euro category in kids entertainment & beyond
Slide 10: Our business model in a nutshell
Our business model in a nutshell [ ; Our platform is exponentially = fueling our razorblade ... and adding further high growing with more and more business model with highly margin products to our tonies universe Tonieboxes... P Cumulative Tonieboxes sold Ll) (Q4'16-Q1'23 in #) a ~ => => <> S: \( |
Slide 11: We are driving market penetration with full force
We are driving market penetration with full force ~5.1m Tonieboxes sold LL +1.5m in last 12 months ~63m Tonies sold +18m in last 12 months ~4,000 titles in our audio library *May 2023 >100 countries with activated Tonieboxes* low Density Toniebox activations 2a high tonies® = 11
Slide 12: Product highlights — we are excited about what's to come
Product highlights — we are excited about what's to come i 7 ° Leibniz Eat your favorite Tonie: Collaboration with rr Germany's #1 biscuit brand from June 2023 | ° Disney Limited edition of Disney Toniebox will be launched in Q2 2023 in DACH & US Night light New format that enhances Tonie experience
Slide 13: tonies goes AI: launch of a real user test for AI-generated, personalized stories
tonies goes AI*: launch of a real user test for Al-generated, personalized stories in May 2023 = a tJ tonies’ © tone @tonies” © wn < Back ‘Atter safe than sorry @ < Back etter safe than sorry @ Let us write your story! Unleash the whole magic! Recording Fostering kids’ SSS Ce ae <1 minute creativity
Slide 14: Subscription-like cohorts
Subscription-like cohorts million Tonies sold in Q1 alone
Slide 15: Successful retail rollout with further strong POS increase
Successful retail rollout with further strong POS increase in fall 2023 — just in time for Christmas
Slide 16: Results Q1 2023
X Results Q1 2023 e
Slide 17: Q1 2023 — Continued strong momentum driven by international expansion
Q1 2023 — Continued strong momentum driven by y international expansion... Revenue growth by geography Revenue split by geography Ta a Ql 2022 | | : Hi International +42% M1 2023) Vie A Hy 651 MM DACH | | | 45.9 40% i} 23% | | | | | \ | | 36 | Group DACH US Rest of World Qi 2022 8 Q1 2023 | a oe — a
Slide 18: ...and by all product categories
..and by all product categories Revenue growth by product category HB a1 2023 +42% { Accessories __ & Digital Group Tonieboxes Tonies at 2022 Revenue split by product category ——— Qi 2022 Qi 2023 Hl Tonieboxes 65.1 Ml Tonies MW) Accessories & Digital 20%
Slide 19: ...as Q1 performance follows a great year 2022
...aS Q1 performance follows a great year 2022 is (in EURm) Q1-22. Q1-23| Change FY 2021 FY 2022/ Change Revenue 45.9 65.1 41.9% 188.0 258.3 37.4% ee by region DACH 35.3 39.2 11.2% 151.3 158.3 4.6% Ko US 5.9 19.0 220.8% 20.3 65.6 223.2% Wy Rest of World 47 6.9 46.8% 16.3 34.4 110.6% a by product cat
Slide 20: Outlook FY 2023
Outlook FY 2023
Slide 21: Guidance FY 2023 — major milestone towards profitable growth
Guidance FY 2023* — major milestone towards profitable growth Group adjusted in % of revenue ans WY tonies will become profitable on adjusted EBITDA basis Group revenue (EURm) US revenue (EUR) Guidance FY 2023 Guidance from IPO FY 2023 258 354 (437% YoY) 66 16 (477% YoY) EBITDA “2.4% “positive” Furt
Slide 22: Q&A
Q&A
Slide 23: Meet us on conferences and roadshows
Meet us on conferences and roadshows y Ty ES MAY 2: GS Europ. Small & Mid Cap Symposium [ APR 17-19 } [mritoraes MAY 16-17: UBS Best of Europe Conference f MAY 25: RS-day in the US } } ) { MAY 23: Berenberg Manhattan Conference ?) { MAY 31: HAIB Stockpicker } { sep 5-7: Corporate Conf. Coba & ODDO B
Slide 24: Investor Relations Contact
Investor Relations Contact Investor Relations Team Contact ir@tonies.com Investor Relations Contact Manuel Bosing Head of Investor Relations Phone: +4915157846012 Mail: manuel. boesing@tonies.com tonies® 25