Woolworths Holdings Limited · JSE:WHL

Woolworths — Investor Presentation (November 2010)

11 slides from Woolworths's investor presentation, Nov 11, 2010

  1. Slide 1: Supermarket Strategy

    Supermarket Strategy

  2. Slide 2: Current Vision

    Current Vision Become the first choice in our customers world of food by having the mind of supermarket and soul of a deli (the difference)

  3. Slide 3: Opportunities: Grow our market share

    Opportunities Grow our market share

  4. Slide 4: Opportunities: Value perception

    Opportunities Value perception Be consistently price competitive on our KVI lines

  5. Slide 5: Strategic reason for SuperWoolies

    Strategic reason for SuperWoolies To become a complete food and grocery shop 70% of our target customer in the SA market overall shop at Woolworths We currently only capture 37% of their total food spend

  6. Slide 6: What will a Superwoolies look like

    What will a Superwoolies look like  We will continue to provide what we are famous for  Better price tiering – delivering more good products  Different pack sizes – bulk, family and multi packs  High volume supermarket items – range extensions or development opportunities  Taking iconic categor

  7. Slide 7: Supermarket with a Difference (continued)

    Supermarket with a Difference (continued)  FMCG items, mainly – Clothing smalls – A comprehensive range of health, wellness and beauty products – Stationery (home, school, office) – Pets care – Baby care – Party and celebration

  8. Slide 8: Supermarket with a Difference (continued)

    Supermarket with a Difference (continued) AND…  We need to maintain our difference through • Continue perishable offer – just better • Points of Difference - Demo’s - Interactive - 2go - Café  Talk more about our products

  9. Slide 9: Future of Brands

    Future of Brands  Proudly private label  Include Brands that are iconic foods or exclusive Brands and Brands in line with WW brand positioning, Foodie Brands  In our new Supermarket World, Long Life (LL) could become 50% of our Foods business (currently 30%) – our competitors are about 70% LL  B

  10. Slide 10: Future roll out plan: 30 stores in 3 years

    Future roll out plan 30 stores in 3 years

  11. Slide 11: Summary of potential benefits and how they would be measured

    Summary of potential benefits and how they would be measured  Potential benefits - Improved sales as we deliver a more complete shop for customers - Increased market share as we compete on a more level playing field with other supermarkets - Improve price perception as we get the fair share of prom

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