Niq Global Intelligence Plc · NYSE:NIQ
Niq Global Intelligence — Investor Presentation (October 2024)
8 slides from Niq Global Intelligence's investor presentation, October 2024
Slide 1: Sun Care is Skin care
Sun Care is Skin care NielsenIQ Beauty Vertical October 2024 © 2024 Nielsen Consumer LLC. All Rights Reserved. © 2024 Nielsen Consumer LLC. All Rights Reserved.
Slide 2: Top Sun Care Trends for 2025
Top Sun Care Trends for 2025 • Skinification of Sun Care - Consumers are looking for multifunctional products that deliver skin care benefits on top of sun protection. • Innovation and Indies Propel Sales Growth - From new forms, new brands, and new ingredients, the pace of change is moving faster t
Slide 3: Sun care trends
Sun care trends © 2024 Nielsen Consumer LLC. All Rights Reserved. 3
Slide 4: 2024 has been trending above historical sales levels
2024 has been trending above historical sales levels, especially during peak summer months 4-week trended sun care dollar sales (MM) $600.0 55% $500.0 of sun care sales $400.0 typically take place between May $300.0 and August $200.0 $100.0 $0.0 P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 P11 P12 P13 2022 2023 2
Slide 5: Search data informs growing product claims
Search data informs growing product claims NIQ tracks 1,500+ commonly searched product attributes including 413 beauty- Results Natural Ingredients specific product attributes Long lasting +1044% Nontoxic +123% Water based +115% Identify • Top attributes by category Sweat proof +435% Chemical free +
Slide 6: New brands entering the sunscreen category encourages ease of adaptation and compliance
New brands entering the sunscreen category encourages ease of adaptation and compliance with focus on recruiting Gen Z and Gen Alpha $3.9MM $5.8MM $2.9MM $1.6MM Claims Claims Claims Claims • SPF 40 • SPF 50 • SPF 35 - 50 • SPF 30 • Raspberry seed extract • Cruelty free • Skin Cancer Foundation • Lig
Slide 7: Mineral sunscreen growth is outpacing chemical
Mineral sunscreen growth is outpacing chemical Sunscreen forms $ share $0.4B +9.1% $1.1B +7.3% Mineral sunscreen sales Chemical sunscreen sales What’s the difference? Blocks UV rays by forming a protective Absorbed by your skin to absorb the UV barrier on your skin (think shield) rays (think sponge)
Slide 8: Sunscreen's growth is driven by buyers spending more and making more trips
Sunscreen’s growth is driven by buyers spending more trip and making more trips Sunscreen performance -0.5pts -0.5pts Penetration Penetration +7.7% +7.7% Item Item Buy BuyRate Rate +2.2% +2.2% +5.4% +5.4% Purchase Purchase Purchase PurchaseFrequency Frequency Size Size$$ Source: NielsenIQ Omnishoppe
NIQ Global Intelligence — Investor Presentation (October 2024) on 6ix