Xcel Brands, Inc · NASDAQ:XELB
Xcel Brands — Investor Presentation (March 2012)
18 slides from Xcel Brands's investor presentation, Mar 27, 2012
Slide 1: Business Overview March 2012
MARCH 2012 B USINESS O VERVIEW www.xcelbrands.com
Slide 2: Safe Harbor
www.xcelbrands.com Safe Harbor 2 THIS PRESENTATION CONTAINS FORWARD - LOOKING STATEMENTS WITHIN THE MEANING OF THE "SAFE HARBOR" PROVISIONS OF THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995 , AS AMENDED, BASED ON CURRENT EXPECTATIONS, ESTIMATES, AND PROJECTIONS ABOUT THE COMPANY’S OPERATIONS,
Slide 3: Our Vision Cloud
3 OUR VISION CLOUD: www.xcelbrands.com www.xcelbrands.com
Slide 4: Our Mission and Values
4 OUR MISSION: TO DESIGN AND PRODUCE THE BEST PRODUCTS FOR OUR FOLLOWERS AND PARTNERS. OUR VALUES: BE OPEN AND HONEST LISTEN TO OUR FOLLOWERS AND PARTNERS COLLABERATE FAIRLY TO WIN GROW THROUGH THE TWO SECOND A DVANTAGE FOSTER THE TEAM www.xcelbrands.com www.xcelbrands.com
Slide 5: Overview of Xcel Brands, Inc. (XELB)
www.xcelbrands.com Overview of Xcel Brands, Inc. (XELB) 5 ▪ Xcel Brands, Inc. (OTBQB:XELB)(“Xcel” or the “Company”,) owns, licenses, designs, and markets dynamic brands through an Omnichannel retail sales strategy. ▪ Xcel is a leader and innovator in Omnichannel retail sales , which includes the dis
Slide 6: Omnichannel Retailing and 360º Marketing
www.xcelbrands.com Omnichannel Retailing and 360º Marketing 6 ▪ Xcel Brands is a leader and innovator in OMNICHANNEL RETAIL SALES and 360 ° MARKETING . – By connecting retail distribution channels (Internet/digital, direct - response t elevision, and bricks and mortar retailers), Xcel is able to ser
Slide 7: Business Growth – Isaac Mizrahi
www.xcelbrands.com Business Growth – Isaac Mizrahi ▪ When Xcel went public in September 2011, Isaac Mizrahi was primarily sold at QVC under the IsaacMizrahiLIVE! Brand. ▪ Since Xcel’s management team took over the Isaac Mizrahi brand, we have signed 23 new licenses for the “Isaac Mizrahi” brand repr
Slide 8: Business Growth – Isaac Mizrahi (cont.)
www.xcelbrands.com Business Growth – Isaac Mizrahi (cont.) ▪ The Company is currently in discussions with licensees for the following additional categories, which it plans to sign in 2012: ▪ Womens’ Sportswear, Dresses ▪ Womens’ Suits ▪ Womens’ Swimwear ▪ Closet Storage Devices and Soft Kitchen ▪ Be
Slide 9: Isaac Mizrahi Product Launch Schedule
www.xcelbrands.com Isaac Mizrahi Product Launch Schedule ▪ The projected launch schedule by category for current licensed categories is below. ▪ In addition to launching products for distribution in the United States, the Company is working on developing international relationships with distributors
Slide 10: Selected Products Launching: Footwear and Accessories
www.xcelbrands.com Selected Products Launching (1) 10 ▪ Footwear and Accessories: (1) Samples of products expected to be sold by licensees in Fall 2012; designs and actual products subject to change.
Slide 11: Selected Products Launching: Denim Collection
www.xcelbrands.com Selected Products Launching (1) 11 ▪ Denim Collection (Isaac Mizrahi Jeans brand): (1) Samples of products expected to be sold by licensees in Fall 2012; designs and actual products subject to change.
Slide 12: Selected Products Launching: Kitchen and Dining
Selected Products Launching (1) 12 ▪ Kitchen and Dining: (1) Samples of products expected to be sold by licensees in Fall 2012; designs and actual products subject to change.
Slide 13: IsaacMizrahiLIVE!
www.xcelbrands.com IsaacMizrahiLIVE! ▪ IsaacMizrahiLIVE! Launched on QVC in 2010 with $50MM in sales in its launch year, and $65MM (+30%) in 2011. ▪ The Company is continuing to grow the sales of the business on QVC, as well as improving key metrics including: – On - Air $ / minute – Buy - Anytime (
Slide 14: IsaacMizrahiLIVE! Growth
www.xcelbrands.com IsaacMizrahiLIVE! Growth ▪ Buy - Anytime on QVC (Internet sales without a corresponding television appearance) represents a significant opportunity to increase QVC sales. – The Company plans to develop a drop - ship program for buy - anytime sales in our home products and denim co
Slide 15: Differentiation by Design
www.xcelbrands.com Differentiation by Design ▪ Xcel believes that design and products are key to differentiating itself in the marketplace. – The Company employs 20 full - time designers who design every product for the IsaacMizrahiLIVE line at QVC and oversee design across all licensees. ▪ Xcel als
Slide 16: 360º Marketing Strategy
www.xcelbrands.com 360º Marketing Strategy ▪ Xcel targets its marketing to achieve a 360 ° reach to drive brand awareness in social media. ▪ Xcel currently markets the Isaac Mizrahi brands with its in - house team of five marketing and social media professionals including: – Promoting the Isaac Mizr
Slide 17: Executive Bios
www.xcelbrands.com Executive Bios 17 Robert W. D’Loren Entrepreneur, business leader and innovator in building consumer product companies, successful track record of creating value in brands. Oversaw the acquisition of over 30 companies in the past 10 years alone, and completed well in excess of $1B
Slide 18: Differentiate by Design
Differentiate by Design www.xcelbrands.com IR@xcelbrands.com http:// www.facebook.com/IsaacMizrahi http://twitter.com/IsaacMizrahi