The Hershey Company · NYSE:HSY

The Hershey — Merger or Acquisition (December 2017)

12 slides from The Hershey's merger presentation, Dec 18, 2017

  1. Slide 1: Acquisition of Amplify Snack Brands, Inc.

    Acquisition of Amplify Snack Brands, Inc. December 18, 2017 1

  2. Slide 2: Forward Looking Statements

    FORWARD LOOKING STATEMENTS This presentation contains forward-looking statements. Many of these forward-looking statements can be identified by the use of words such as “intend,” “believe,” “expect,” “anticipate,” “should,” “planned,” “projected,” “estimated,” and “potential,” among others. These st

  3. Slide 3: Important Information

    IMPORTANT INFORMATION In connection with the proposed acquisition, Hershey will commence a tender offer for the outstanding shares of common stock of Amplify Snack Brands. The tender offer has not yet commenced. This communication is for informational purposes only and is neither an offer to purchas

  4. Slide 4: Michele Buck, President and Chief Executive Officer

    MICHELE BUCK PRESIDENT AND CHIEF EXECUTIVE OFFICER 4

  5. Slide 5: Amplify Joining the Hershey Family

    AMPLIFY JOINING THE HERSHEY FAMILY Financial Highlights • Net Sales1: $371.7 million • Organic sales growth: +9.4% and +8.6%, year-over-year, for the quarter and year-to- date period ended 9/30/17, respectively • #2 share leader in the ready-to-eat popcorn category • Adjusted EBITDA Margin1: 23.4%2

  6. Slide 6: Expanding Breadth Across the Snacking Spectrum

    EXPANDING BREADTH ACROSS THE SNACKING SPECTRUM CREATING A SNACKING POWERHOUSE THROUGH INNOVATION AND M&A CHOCOLATE / CANDY SNACKFECTION SALTY SNACKS SkinnyPop will become Hershey’s 6th largest brand 6

  7. Slide 7: Transaction Overview

    TRANSACTION OVERVIEW • Tender offer to acquire all outstanding common shares of Amplify for $12.00 per share in cash TERMS • Total purchase price of $1.6 billion, including net debt1 • Implied 14.8x 2017 post-synergies Adjusted EBITDA multiple with ~$20 million in annual run-rate synergies2, 3 • Exp

  8. Slide 8: Combination Expected to Drive Increased Value for Shareholders

    COMBINATION EXPECTED TO DRIVE INCREASED VALUE FOR SHAREHOLDERS GROWTH MARGINS SYNERGIES EPS Expected to be Significant Expected to be Enhances growth accretive to existing identified run-rate accretive to adjusted profile given strong financial targets synergies of ~$20 EPS in the first- sales traje

  9. Slide 9: Ready to Eat Popcorn Is an Attractive and Growing Category

    READY TO EAT POPCORN IS AN ATTRACTIVE AND GROWING CATEGORY HIGH GROWTH CATEGORY HIGH HOUSEHOLD PENETRATION Popped Popcorn 2013-2017 Last 52 weeks sales ($mm)1 Popped popcorn household penetration % 1, 2 91 $1,373 $1,446 +9 pts 77 $1,053 $1,179 $891 52 55 46 48 2013 2014 2015 2016 2017 2014 2015 2016

  10. Slide 10: Several Levers to Build on Amplify's Success and Drive Continued Growth

    SEVERAL LEVERS TO BUILD ON AMPLIFY’S SUCCESS AND DRIVE CONTINUED GROWTH MARKET BEST-IN-CLASS DISCIPLINED DISTRIBUTION ACTIVATION CATEGORY MGMT INNOVATION EXPERTISE • Activate Amplify’s • Implement advanced • Enter new occasions • Continue to expand brand with media to category strategy and and drive

  11. Slide 11: Continued Focus on Increasing Shareholder Value

    CONTINUED FOCUS ON INCREASING SHAREHOLDER VALUE REIGNITE CORE CONFECTION & EXPAND GROW BREADTH IN U.S. SNACKING STRENGTHEN CAPABILITIES & LEVERAGE INVEST TECHNOLOGY FOR COMMERCIAL INCREASE ADVANTAGE SHAREHOLDER VALUE EXPAND REALLOCATE RESOURCES TO EXPAND MARGINS MARGINS & FUEL GROWTH 11

  12. Slide 12: Slide 12

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