Cera Sanitaryware Limited · NSE:CERA
Cera Sanitaryware — Investor Presentation (September 2023)
25 slides from Cera Sanitaryware's investor presentation, September 2023
Slide 1: CERA Sanitaryware Limited
CERA Sanitaryware Limited Corporate Presentation Style. Innovation. Leadership
Slide 2: Disclaimer
Disclaimer This presentation and the accompanying slides (the “Presentation”), which have been prepared by Cera Sanitaryware Limited company, have been prepared solely for information purposes and do not constitute any offer, recommendation or invitation to purchase or subscribe for any securities,
Slide 3: Contents
Contents Company Overview 4 Management team & Shareholding 6 ESG, Technology and R&D 9 Marketing and Customer Connect 14 Financial Overview 23 3 Company owned experience centre
Slide 4: Premier Sanitaryware Company in India
Premier Sanitaryware Company in India Rich Legacy of ~42years #1 Largest ZERO Market Leader in India for Sanitaryware facility in Debt Company Sanitaryware India 40% Rs.751 cr. 1,000% 5,727 PAT Growth Cash and Cash Rate of Dividend - FY23 Dealer Network* (FY23 vs. FY22) Equivalents* 103 Sanitaryware
Slide 5: Robust Financial Position and Protocols
Robust Financial Position and Protocols Zero Debt • Cash and Cash Equivalents of Rs. 751 crore; primarily liquid investments Company • No Contingent Liabilities for Joint Ventures • Fixed Asset turnover of ~6.1x1 Sharp Focus • Uniform organization-wide policy to monitor receivables – credit not used
Slide 6: Promoters
Promoters Mr. Vikram Somany Mrs. Deepshikha Khaitan Founder and CMD Joint Managing Director • B.Sc., FCMI (U.K.) • B.Sc. Hons. (Economics), LLB • Founded the business in 1980 • Actively associated with CERA for over 8 years • Deep industry knowledge and experience • Involved in Design Innovation, Pr
Slide 7: Leadership Team
Leadership Team Mr. Anupam Gupta Executive Director (Technical) Mr. Vikas Kothari Mr. Ayush Bagla CFO (Fin. & Accounts) • BE in Electrical Engineering and Executive Director MBA • Total experience 20 + years • B.A (Business) from Franklin & • Over 30 years of industry Marshall College, USA • Respons
Slide 8: Ownership and stakeholder value creation
Ownership and stakeholder value creation Mutual Funds, 8.2% Market Cap. (in Rs. Crore) FIIs, 20.9% Promoters, 54.5% 11,082 Public 30 Sep ‘23 Shareholding, 63 16.4% June ‘09 Key Institutional Shareholders As on 30th September, 2023 Nalanda India Equity Fund Ltd. 10.0% HSBC Small Cap Fund 2.3% Governm
Slide 9: Large-Scale and Optimized Manufacturing
Large-Scale and Optimized Manufacturing 9
Slide 10: Quality Control and Process Excellence
Quality Control and Process Excellence.. 1 Rapid Technology Adoption –Robotics for Sanitaryware and Faucet Finishing For uniform For and faster Sanitaryware producing glazing Sanitaryware Robotic high end ensuring Robotic Pressure sanitaryware smooth Glazing: Casting: in large surface with quantitie
Slide 11: Design Excellence and deep technology imprint
Design Excellence and deep technology imprint First Installed 3D Sanitaryware printers for Company to Faucet design design and – A complete install 3D automated printers design process Successfully installed 3D printers which has considerably shortened the duration for 11 conversion of concept into
Slide 12: Concerted Focus on ESG
Concerted Focus on ESG… 1 Annual Green Energy Generation & Consumption Mill KWH Generation Consumption 22.4 22.2 20.9 20.5 20.5 17.8 18.8 18.1 15.7 14.1 14.6 12.5 FY17-18 FY18-19 FY19-20 FY20-21 FY21-22 FY22-23 Environment ⮚ Sustainability is at the heart of CERA’s being. Amongst various initiatives
Slide 13: Sustainability
Sustainability … 2 Year on year downward trend in specific consumption of utilities. Water Consumption wrt sent Gas Consumption wrt sent to Power Consumption wrt sent to warehouse (KL/MT) warehouse (SCM/MT) to warehouse (KWHr/MT) 475 820 9.8 360 596 304 474 6.3 4.8 2020-21 2021-22 2022-23 2020-21 20
Slide 14: Strong Brand Promise
Strong Brand Promise - CERA’s product portfolio encompasses every aspect of the price and design matrix LUXURY - Niche brands for deeper engagement with varied PREMIUM customer and market segments MID MASS 14 Brand Promise carefully cultivated over 40 years by consistently delivering on quality, val
Slide 15: Multi layered Marketing Infrastructure 1
Multi layered Marketing Infrastructure.. 1 ⮚ 10 CSS: Ahmedabad/Chandigarh/Chennai/Hyderabad/ Cochin/Kolkata/Thiruvananthapuram/Morbi/ Bangalore and Chandigarh ⮚ Discerning customers including influencer's can touch and feel products ⮚ No sales orientation/pressure ⮚ The average size these company ow
Slide 16: Multi layered Marketing Infrastructure 2
Multi layered Marketing Infrastructure.. 2 ⮚ 188 CSGs: Covering pan India (Dealer Owned) ⮚ Complement/Substitute CSS ⮚ Filters include showroom location, size of display area allocated, sales turnover history and commitment of the dealer ⮚ Exclusive display in a marked area that will highlight produ
Slide 17: Multi layered Marketing Infrastructure 3
Multi layered Marketing Infrastructure.. 3 ⮚ 118 CSH: Covering pan India (Dealer Owned) ⮚ Expanding the brand presence in B & C Cat. towns ⮚ Exclusive display in a marked area that will highlight products ⮚ Minimum size of showroom averages 1,000 sq. ft 17
Slide 18: Multi layered Marketing Infrastructure 4
Multi layered Marketing Infrastructure.. 4 ⮚ Enhances retail experiences, retailer owned ⮚ Currently 848 Style Centre operational ⮚ Over 1,400 CSCs planned in the next 3-4 years ⮚ Retailer does not have to pay for display furniture 18
Slide 19: Multi layered Marketing Activities 5
Multi layered Marketing Activities.. 5 CERA, onboards Kiara Advani and Vijay Deverakonda as brand ambassadors. Consistent investments across consumer touch points to enhance the overall market potential ⮚ Creating a strong brand recall in consumers minds New Brand Campaign launched ‘CERA. This is yo
Slide 20: Multi layered Marketing Activities 6
Multi layered Marketing Activities.. 6 CERA Superstar retailer loyalty program is specially curated to win bundles of exclusive rewards, benefits and privileges at every level of performance. 16,500+ enrolments Retailer Loyalty Program 20
Slide 21: Multi layered Marketing Activities 7
Multi layered Marketing Activities.. 7 CERA Plumber Loyalty Program: A reward program successfully launched by the Company for plumbers In this program: ➢ Plumbers receive rewards for recommending and facilitating the sale of Cera products ➢ The program communications include Program posters at reta
Slide 22: Customer Focused and Customer Centric
Customer Focused and Customer Centric • 13 service offices Mobile app After Sales • 44 officers attending technicians Mobile app for trade as Complaints Servicing • 420 technicians to attend for well to closed New CRM Team – On customers register within 1 to complaints spread across every module to
Slide 23: Financial Overview
Financial Overview Revenue (Rs. in crore) EBITDA (Rs. in crore) PAT (Rs. in crore) EPS (in Rs.) 323 210 1,796 161.20 1,442 244 149 1,344 1,193 1,209 1,202 206 182 178 115 116 114.84 172 100 101 88.46 89.15 77.08 77.89 FY18 FY19 FY20 FY21 FY22 FY23 FY18 FY19 FY20 FY21 FY22 FY23 FY18 FY19 FY20 FY21 FY
Slide 24: Abridged P&L – Standalone – Period ending 30 September 2023
Abridged P&L – Standalone – Period ending 30 September 2023 Particulars (Rs. crore) Q2 FY23 Q2 FY24 Y-o-Y Shift H1 FY23 H1 FY24 Y-o-Y Shift Revenue from Operations 414.26 461.61 11% 810.01 888.80 10% Other Income 10.95 13.01 na 10.69 28.72 169% Total Income From Operations (Net) 425.21 474.62 12% 82
Slide 25: Thank You
Thank You For further information, please contact: Siddharth Patel / Ayush Bagla CERA Sanitaryware Limited Phone : +02764 243000 / 022 4295 8370 Email: siddharth@cera-india.com ayushbagla@cera-india.com Mayank Vaswani / Devrishi Singh CDR India Phone : +91 98209 40953 / 98205 30918 Email: mayank@cdr
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