27 slides from Alkaline Water Company Inc. (the)'s investor presentation, Nov 29, 2016
Slide 1: The Alkaline Water Company Inc. (WTER)
The Alkaline Water Company Inc. (WTER) “ALKALINE —————$—$—$—$—$—$—$—$—_— WATER CO November 2016 www.thealkalinewaterco.com
Slide 2: The Leader in a consumer-driven market trend
“ALKALINE WATER CO OTCQB: WTER The Leader in a consumer- driven market trend A uniquely valuable brand fe name D Proprietary technology Ss Ss j-' ii 3s Strong multi-year sales gains
Slide 3: The Market Trend
The Market Trend U.S. bottled water sales totaled $15 BILLION in 2015—and projected to grow another 34.7% by 2020. Here’s why The Alkaline Water Company Inc. (WTER) is uniquely positioned in this industry... Annual soda consumption is at a 30- ow and continues to decline yee * Per capita carbonated
Slide 4: Leading the Trend
LEADING THE TREND ee “Premium” waters have become the fastest growing segment in the bottled water sector 66 Consumers are coming to the knowledge that many bottled water brands are little more than municipal tap water and want a better alternative. Driven by the healthy living lifestyle movement Am
Slide 5: Alkaline Water Phenomenon
ALKALINE WATER PHENOMENON ALKALINE In the fast-growing premium water sector, ALKALINE water is the tip of the spear 6 Eo. of ‘alkaline’ bottled water have taken off, fueled by reported health benefits, medical research and the endorsements of athletes and celebrities. It’s a growing trend within a g
Slide 6: Product Line
PRODUCT LINE ar isetes Diverse product line sizing opens the door to nationwide retail placement in over 25,000 locations 4 4 By providing more options for consumers, The Alkaline Water Company Inc. not only supports the growing demand for alkaline water but offers a variety of economical and health
Slide 7: Nationwide Brand Penetration
NATIONWIDE BRAND PENETRATION ALKALINE The Alkaline Water Company Inc.’s flagship brand Alkaline88® is available in over 25,000 retailers nationwide 4% (Rox 66 SS Ar VONS erent if Game In less than 4 years G=DBrLo Pr E085, winnwvine vies ve. Natures aarst LR) Retoys Smiths AWEX™ spt Firms Alkaline88
Slide 8: Direct Warehouse Strategy
DIR + Build * Grow organically in all existing Chains all sizes + Continue to utilize Broker Network for direct sales and to assist DSD sales network * Expand Northeast/Southeast to target shipping in February, 2017 + Continue to focus on top ‘75’ chains with priorities on Publix, Wegmans, Kroger (m
Slide 9: DSD Small Bottle Strategy
DSD SMALL BOTTLE STRATEGY ALICAL INE EXPAND the DSD Wholesaler Network SoCal, South West Support selling Small Bottles (500 ml, 700 ml and 1 L) o Expand DSD to deliver small bottles to chains + Why Small Bottle DSD? co Execute multiple distribution locations in store o DSD Merchandising Support - 2
Slide 10: Co-Packing Facilities
Co-Packing “ALIALINE FACILITIES 66 The Alkaline Water Company Inc. has established \ wane key co-packing facilities throughout the United legge States to support its national expansion so campaign.” ] = at a eomcio CA Bottling. Seeramente, CA Creekside Springs Sainevile, OH Grand Springs Alton .VA U
Slide 11: More Expansion & Growth
MORE EXPANSION & GROWTH New points of distribution are continually being added 44 Increased expansion activity into Albertson's regional division Market Street, Significant boost in “ALKALINE WATER CO Significant boost in distribution in the The Alkaline Water Company See a Southeast with steadily g
Slide 12: Advanced Proprietary Technology
ADVANCED PROPRIETARY "A TECH NOLOGY 74 The Alkaline Water Company Inc.'s Exclusive technology makes Alkaline88 a unique product advanced proprietary electrolysis process enhances its product with Himalayan salt and electrolytes, The Alkaline Water Company Inc's proprietary technology produces produc
Slide 13: Advantages Recap
ADVANTAGES RECAP THE ALKALINE WATER COMPANY Inc. (WTER) “ALKALINE WATER CO The right company, in the right sector, growing at the right time! 66 With the decline of soda, a growing health trend, and consumer demand in premium water—led by alkaline bottled water brands—no company is as uniquely posit
Slide 14: Company Overview
COMPANY OVERVIEW “Aocs THE ALKALINE WATER COMPANY INC. A leading producer of premium bottled alkaline water gular water 3-to-1, The Alkaline Water Company Inc.’s Brand ranks ng premium bottled water brands, growing at rate of 121% per annum The Alkaline Water Company Inc. (OTCQB: WTER) is a leading
Slide 15: Company Overview: Quarterly Sales
“ALKALINE nths) thi COMPANY OVERVI $2,800,000 Last 24 Months Quarterly Sales $2,400,000 $2,000,000 $1,600,000 $1,200,000 $800,000 Octi4- Jan25-AprIS-Jult5-Oct1S-Jan36-Apri6-—_Jult6- Decl4MarlSJund5—Sep15—Decl5.—Marl6.—Marl6—‘Sepi6 OTCOB: WTER
Slide 16: Recent Benchmarks of Growth
RECENT BENCHMARKS OF GROWTH ALKALINE Proof the Company continues to show expansion and growth id habits in Fr 100 countries iding ) ) 16. Thi hat they found. Alkaline88® ranks #1 as the top- selling alkaline water brands in Sales erowttrof 277% in Alkaline88® is the #16 brand Southern California for
Slide 17: Total Sales Top Markets
TOTAL SALES TOP 3 MARKETS Recent Nielsen data measured global consumer trend worldwide over a 52-week period ending September < “ALKALINE WATER CO s and habits in over 100 countri , 2016. This is what they found. $6,000,000 $5,000,000 $4,000,000 $3,000,000 $2,000,000 $1,000,000 $0 Revenue Growth YOY
Slide 18: Projected Goals & Objectives
PROJECT $14.0M = in projected revenue ending FY 2017 ~ fe The Alkaline88® brand has averaged triple digit annual sales growth over the last three years and on target for more than doubling its sales into 2017. ED GOALS & OBJ ECTIVES “ALKALINE WATER CO Cash Flow neutral by fiscal Q4 ending March 31,
Slide 19: The Power of the Brand
THE POWER OF THE BRAND Seres Trademark possession of the word “Alkaline” Alkaliness jilliiil GALLE SOUTER rr | { ¥ Coke's $4.1 billion buyout of VitaminWater included trademark possession of the word “vitamin” to maximize positioning of the brand within the vitamin water sector. Trademark possession
Slide 20: Advantages & Opportunities
ADVANTAGES & OPPORTUNITIES ALKALINE The Company is engaged in a forward-looking plan 4 4 In the a of marketing, sales, financing and production The Alkaline Water Company has plans in place for continued success. + The Alkaline Water Company Inc. is the ONLY U.S. company legally allowed to use the w
Slide 21: Acquisition Case Study
ACQUISITION CASE STUDY Rare mae BIG SODA is catching up to the premium water trend BIG SODA The Alkaline Water Company Inc. would be well-positioned for a buy- With 11 straight years of soda sales in DECLINE, major out by Big Soda. Recent “alkaline” water acquisitions by private equity mbling to rec
Slide 22: Benefit Summary
BENEFIT SUMMARY The Alkaline Water Company Inc.’s 8 Key Advantages THE CONSUMER TREND The 11-year decline in soda sales and the growing trend for healthier choices is driving consumer demand for premium water —with "alkaline" waters leading the trend. THE BUSINESS TREND To combat declining sales, BI
Slide 23: Cap Table
CAP TABL “ALKALINE WATER CO Stock Symbol: WTER (OTCQB) . 52 Week Ave. Daily (ral Range Volume Shates Market Cap Float 1.28 0.04- o Outstanding : lee ae 45,971 15.97M %20.4M 14.1 OTCOB: WTER
Slide 24: Management Team
MANAGEMENT TEAM A team of finance, beverage and retail grocery professionals with a record of success Ricky Wright Co-Founder, Vice President & COO Frank Chessman National Sales Manager “ALKALINE WATER CO’ Nick Gagliardi Jr National Director of DSD Mr. Wright is a founder of The Alkaline Water Compa
Slide 25: Contact
CONTACT Available to answer your questions Alkaline88® Headquarters 7730 E. Greenway Rd. Ste #203 Scottsdale, AZ 85260 (480) 656-2423 E-Mail: Info@alkaline88.com Media and Investor Relations Robert Haag IRTH Communications Managing Director Tell: 866-976-4754 E-Mail: wter@irthcommunications.com OTCQ
Slide 26: Notice Regarding Forward-Looking Statements and Health Claims
NOTICE REGARDING "Asbaos FORWARD-LOOKING STATEMENTS AND HEALTH CLAIMS This presentation contains "forward-looking statements.” Statements in this presentation that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions
Slide 27: Brand Messaging & Social Media
KA | IN IE § WATER ‘CO BRAND MESSAGING & SOCIAL MEDIA Nationwide outreach strategies to spread brand awareness ind advertising campaigns feature st. Brande Roderick—Alkaline88's dor The Company's nationwide public relatio actress, model and healthy lifestyle enthi ind Amb In tandem with traditional