Tesla, Inc. · NASDAQ:TSLA
Tesla — Tesla Motors — Investor Presentation (December 2010)
15 slides from Tesla's investor presentation, Dec 16, 2010
Slide 1: Investor Presentation
Investor Presentation
Slide 2: Best of Silicon Valley and Auto
Best of Silicon Valley and Auto Elon Musk CEO, Product Architect SPACEX SolarCity PayPal Arnnon Geshuri VP, Human Resources Google Jim Dunlay VP, Hardware HP invent Sun Microsystems JB Straubel CTO Innovator of the Year Ricardo Reyes VP, Communications Google YouTube George Blankenship SVP, Sales GA
Slide 3: Engineering Team Growth
Engineering Team Growth Manufacturing Engineering Vehicle Engineering Powertrain Engineering 400 350 300 250 200 150 100 50 0 Q1 10 Q2 10 Q3 Includes employees and contractors © Copyright 2011 Tesla Motors, Inc. Proprietary and Confidential, disclosed under NDA
Slide 4: Toyota
Toyota TOYOTA • $50M investment at IPO • Executed $9M prototype contract for RAV4 EV • Executed development contract – Developing full integrated powertrain with battery, charger, motor, gearbox and control software – Expecting revenue of $60M • RAV4 EV Development progressing – Delivering early pro
Slide 5: Panasonic
Panasonic Panasonic • $30 million investment in Q4 2010 • Builds upon long standing relationship • No requirements to use Panasonic cells exclusively • Custom 18650 automotive cell in development – Improved cycle life – Improved performance – Improved safety – Lower cost “Tesla leads the auto batter
Slide 6: Daimler
Daimler • Smart fortwo electric drive – Order for 1,500 vehicles – Shipping production battery packs and chargers since late 2009 • Mercedes A-Class electric vehicle – Order for 500 vehicles expected – Completed all development milestones in Q4 2010 – Now shipping production battery packs and charge
Slide 7: Roadster Leading the Way
Roadster Leading the Way • New stores in Tokyo, Copenhagen, Milan, Newport Beach and Paris • Over 1,400 Roadsters on the road in 31 countries • Over 8 million miles driven Existing Planned 7 © Copyright 2011 Tesla Motors, Inc. Proprietary and Confidential, disclosed under NDA
Slide 8: Model S
Model S • 20,000 units annually* • ~1% share of premium global market * Projected for 2013 Model S Prototype 8
Slide 9: In a Class of its Own
In a Class of its Own Features* Performance* More cargo room than any other sedan Up to 300 miles per charge 5 star crash rating 45 minute quick charge 17 inch 3DFX touchscreen computer Rapid battery swap 4G wireless connectivity 0-60 mph: under 6 seconds Applications platform Exceptional handling *
Slide 10: Cumulative Model S Reservations
Cumulative Model S Reservations 3,500 3,000 2,500 2,000 1,500 1,000 500 - Q1 09 Q2 09 Q3 09 Q4 09 Q1 10 Q2 10 Q3 10 Note: Sales team not actively focused on getting Model S reservations Minimum $5,000 reservation price
Slide 11: Platform for Broader Market Opportunity
Platform for Broader Market Opportunity Sedan Cabriolet Van Crossover/SUV Common Powertrain Revolutionary Packaging Adaptable Common Platform © Copyright 2011 Tesla Motors, Inc. Proprietary and Confidential, disclosed under NDA
Slide 12: Progressing on Model S
Progressing on Model S 2010 2011 2012 Mfg* Engineering* Alpha build Beta build Production validation External body design and engineering Crash test program begins Release candidate build Stamping facility online Deliveries begin Safety and structural design Paint shop operational Supplier sourcing
Slide 13: Fremont Facility
Fremont Facility • Purchase Price: $42MM • Historical annual capacity of over 400,000 units • Proven facility used until recently to produce high quality cars • Offers several advantages for Model S production • Ideal for Gen III EV Truck Paint Shop Offices Final Assembly Body In White Plastics Mate
Slide 14: Strategic Asset Purchases
Strategic Asset Purchases BTR1 3A Stamping Line Blanking Line 11 Cranes 1B Stamping Line Car Paint Truck Paint © Copyright 2011 Tesla Motors, Inc. Proprietary and Confidential, disclosed under NDA
Slide 15: Fremont Facility
Fremont Facility • Ownership transfer complete • Legacy equipment removal on schedule • Executing on detailed plans with suppliers in each shop (stamping, body, plastics, paint and final assembly) • Manufacturing equipment arriving • Preparing facility and processes for prototype builds in 2011 Chas