Elumeo Se · XETR:ELB
Elumeo — H1 2021 Earnings Presentation
19 slides from Elumeo's earnings presentation, 2021
Slide 1: The leading electronic retailer for gemstone jewelry in Europe
The leading electronic retailer for gemstone jewelry in Europe 1
Slide 2: Summary of key developments
Summary of key developments • The growth from the first quarter of 2021 continued in the second quarter of 2021. Revenues increased significantly by 30.3% in the first half of 2021, driven mainly by the classic web shop, but the development in the TV business also improved. Adjusted EBITDA at +1.8m€
Slide 3: Table of contents
Table of contents 1 elumeo at a glance 2 Key developments in H1 2021 3 Financials H1 2021 4 Outlook 3
Slide 4: elumeo's business model is founded on three pillars
elumeo’s business model is founded on three pillars Vertically integrated and scalable Multiple electronic distribution channels Live and interactive sales value chain features Traditional jewelers Interactive TV Gemstone > > > > Customer Online Bidding Agent Mobile App Gemstone > > > Customer Up to
Slide 5: Table of contents
Table of contents 1 elumeo at a glance 2 Key developments in H1 2021 3 Financials H1 2021 4 Outlook 5
Slide 6: Expansion of guest specials and increase of airtime for premieres led to clear improvement
Expansion of guest specials and increase of airtime for premieres LIVE led to clear improvement of profit-per-show-minute (ppm) TV airtime minutes with guest TV airtime minutes with Clearly improved specials premieres (fresh product) profit per show minute Guests Higher PPM Premieres Higher PPM ▪ +5
Slide 7: Highest gross margin in June in the history of German LIVE business
Highest gross margin in June in the history of German LIVE business LIVE thanks to successful Juwelo birthday event Gross margin of German LIVE TV business in June 2011 - 2021 2,400,000 2,200,000 2,000,000 1,800,000 1,600,000 1,400,000 1,200,000 1,000,000 2011-06 2012-06 2013-06 2014-06 2015-06 2016
Slide 8: Expansion of airtime share for products below 100 EUR increased new LIVE TV customers
Expansion of airtime share for products below 100 EUR LIVE contributed to increase of new LIVE TV customers Airtime share for New customers Optimized LIVE program U100 EUR product LIVE TV for new customer acquisition ▪ +37% 4,432 55% ▪ 3,228 46% H1 2020 H1 2021 H1 2020 H1 2021 8
Slide 9: Webshop continues its strong growth in Revenue and Margin in H1 2021
Webshop continues its strong growth in Revenue and Margin WEB in H1 2021 vs. H1 2020 Webshop Revenue Webshop Margin Main developments in k EUR in k EUR ▪ +45% ▪ +73% ▪ 7,114 € 4,204 € 4,906 € ▪ 2,433 € ▪ ▪ ▪ H1 2020 H1 2021 H1 2020 H1 2021 9
Slide 10: Successfully scaled online marketing for new WEB customers
Successfully scaled online marketing for new WEB customers, WEB +122% new WEB customers H1 2021 vs. H1 2020 New customers and online marketing spending (in EUR) H1 2020 to H1 2021 Online marketing optimizations ▪ ▪ ▪ ▪ H1 2020 H1 2021 10
Slide 11: More than 600k watched videos in Mein Juwelo in H1 2021
Already more than 600k watched videos in Mein Juwelo in H1 2021. Mobile Next milestone is launch of optimized KI. Product videos watched March - June Unique users increasing every month (cumulative) Personalized video-playout of individual, AI-curated product videos in the mobile app • • • • 11
Slide 12: Our new app jooli successfully launched in Q2 2021
Our new app „jooli“ successfully launched in Q2 2021 Jooli is a multi-dimensional video-shopping App with AI-curated product videos • • • • • 12
Slide 13: Table of contents
Table of contents 1 elumeo at a glance 2 Key developments in H1 2021 3 Financials H1 2021 4 Outlook 13
Slide 14: Q2 2021 vs. Q2 2020 performance – Overview
Q2 2021 vs. Q2 2020 performance – Overview Revenues (m€) Gross profit (m€) and margin Q2 2020 Q2 2021 Q2 2020 Q2 2021 Adjusted EBITDA (m€) ▪ ▪ ▪ Q2 2020 Q2 2021 Source: Quarterly release Q1 2021, unaudited 14
Slide 15: H1 2021 vs. H1 2020 performance – Overview
H1 2021 vs. H1 2020 performance – Overview Revenues (m€) Gross profit (m€) and margin H1 2020 H1 2021 H1 2020 H2 2021 Adjusted EBITDA (m€) ▪ ▪ ▪ H1 2020 H1 2021 Source: Quarterly release Q1 2021, unaudited 15
Slide 16: Key performance indicators (I)
Key performance indicators (I) 16
Slide 17: Key performance indicators (II)
Key performance indicators (II) 17
Slide 18: Table of contents
Table of contents 1 elumeo at a glance 2 Key developments H1 2021 3 Financials H1 2021 4 Outlook 18
Slide 19: Outlook 2021 – low double-digit growth, Adjusted EBITDA low to mid single-digit million
Outlook 2021 – low double-digit growth, Adjusted EBITDA low to mid single-digit million Sales Gross Margin and Adjusted EBITA 19