Elumeo Se · XETR:ELB
Elumeo — Deutsches Eigenkapitalforum (November 2019)
23 slides from Elumeo's conference presentation, November 2019
Slide 1: The leading electronic retailer for gemstone jewelry in Europe
The leading electronic retailer for gemstone jewelry in Europe 1
Slide 2: Table of contents
Table of contents 1 elumeo at a glance 2 Restructuring – status + next steps 3 Financials 9M 2019 4 Outlook 2
Slide 3: Vertically integrated and scalable value chain; multiple electronic distribution channels
Vertically integrated and scalable Multiple electronic distribution channels Live and interactive sales value chain features Traditional jewelers Interactive TV Gemstone > > > > Customer Online Bidding Agent Mobile App Gemstone > > > Customer Up to 4 times faster and strong price advantage Fast reac
Slide 4: Manufacturing, Design, Selling
Manufacturing Design Selling Key advantages Elumeo elumeo factory Cost per item + partner CAPEX Contract manu- Contract facturing manu- Contract WWW facturing manu- Contract Flexibility facturing manu- facturing Variety 22 new suppliers on board ▪ ▪ ▪ ▪ 4
Slide 5: Thai Baht and Euro/GBP
The gains in efficiency have been offset by the historically low exchange rate between Thai Baht and Euro/GBP Thai Baht and Euro/GBP = The THB/€ exchange rate directly drives gemstone and labor cost as well as third party purchases in the COGS = These cost comprise more 50 2019 vs. 2016 than 65% of
Slide 6: Table of contents
Table of contents 1 elumeo at a glance 2 Restructuring – status + next steps 3 Financials H1 2019 4 Outlook 6
Slide 7: Restructuring concept: we promised and delivered
Restructuring concept (Nov 2018) We promised ...and delivered ✓ Customer first ▪ ▪ ▪ ▪ ▪ ▪ ▪ New suppliers ▪ ▪ ▪ ▪ ▪ ▪ ▪ Cost cutting 7
Slide 8: Live DE Revenue per Minute and Gross Margin
Live DE Revenue per Minute (EUR)1) Live DE % Gross Margin1) 131,0 129,2 120,5 67% 113,7 63% 62% 109,0 61% 62% 61% 105,1 102,9 102,0 59% 59% 99,2 57% 58% 57% 57% 94,4 53% 53% 50% 49% 49% 85,3 91,9 84,1 87,7 85,2 47% 49% 49% 46% 47% 46% 80,4 79,1 81,3 80,9 46% 77,3 43% 42% 72,3 72,5 40% 40% 69,1 68,7
Slide 9: German Product Database
Cleanfeed Camera 1 Programm Camera 1 German Product Database + Cleanfeed Camera 1 = Programm Camera 2 Cleanfeed Camera 2 9
Slide 10: Mobile App and Livestream also available in localized version
Mobile App and Livestream also available in localized version (9 JUWELO wa pet passa ti a) uve VA € ry 8) ‘ A ¢ 699 €
Slide 11: WEB: Successful implementation of several measures to improve customer experience and shop performance
WEB: Successful implementation of several measures to improve customer experience and shop performance Measures Q1 - Q3 2019 Product videos from live show as on-demand service for web shop Effect: Average increase of daily revenue by 10% Increased product attractiveness & optimized product flow betw
Slide 12: SEO optimizations result in Juwelo.de clearly outperforming the competitors
SEO optimizations result in Juwelo.de clearly outperforming the competitors and increasing organic traffic by 70% SEO improvements (organic traffic) = After a strategic SEO Audit end of 2018, we improved the website content, navigation elements, page speed, mobile responsiveness and the onpage user
Slide 13: Optimization of performance marketing accounts led to increase in new customers
Optimization of performance marketing accounts led to increase in new customers and decrease of cost per new customer Paid online marketing improvements = Optimization of paid traffic accounts: Number of new customers & cost per acquisiton * Google Ads = Number of new customers = cost per aquisition
Slide 14: WEB Total: Revenue per customer
WEB Total: Revenue per customer 180 170 172 160 158 157 153 150 148 140 135 130 130 126 120 120 114 110 100 2019-01 2019-02 2019-03 2019-04 2019-05 2019-06 2019-07 2019-08 2019-09 2019-10 REVENUE_PROJECTED_PER_CONFIRMED_CUSTOMER Linear (REVENUE_PROJECTED_PER_CONFIRMED_CUSTOMER) 14
Slide 15: Way forward: Highly personalized shopping experience, omnichannel communication
Way forward: Highly personalized shopping experience, omnichannel communication and expansion to new social platforms = Individual Juwelo-Customer-Journey: Personalized and curated product recommendations based on customer data and preferences * Increase Social Commerce: “Pull marketing” using attra
Slide 16: Table of contents
Table of contents 1 elumeo at a glance 2 Restructuring – status + next steps 3 Financials 9M 2019 4 Outlook 16
Slide 17: Summary of 9M 2019 results
Summary of 9M 2019 results Group's total revenues for 9M 2019 decreased by -17,5% (Q3 2019 -9,1%) while grossprofit increased by +11,0% (Q3 2019 +0,8%) * Grossmargin significantly improved * Selling and administrative expenses reduced as planned. Main drivers of cost reduction: = cost of reach = sal
Slide 18: All data and numbers are unaudited
All data and numbers are unaudited 18
Slide 19: All data and numbers are unaudited
All data and numbers are unaudited 19
Slide 20: All data and numbers are unaudited
All data and numbers are unaudited 20
Slide 21: elumeo at a glance, Restructuring, Financials 9M 2019, Outlook
1 elumeo at a glance 2 Restructuring – status + next steps 3 Financials 9M 2019 4 Outlook 21
Slide 22: 2019 Outlook
2019 Outlook On 09 November 2018 elumeo SE decided to change its product sourcing to two smaller sites that will be operated in close cooperation with local partners (Bangkok and Jaipur). On 22 November 2019, the Executive Board of elumeo SE decided to close the site in Rome and to serve the Italian
Slide 23: Executive Board Investor Relations
Executive Board Investor Relations 23