Booking Holdings Inc. Common Stock · NASDAQ:BKNG
Booking Holdings Inc. Common Stock — priceline.com — Goldman Sachs 6th Annual Internet Conference 2005
23 slides from Booking Holdings Inc. Common Stock's conference presentation, May 26, 2005
Slide 1: Goldman Sachs 6th Annual Internet Conference
priceline.com’ Goldman, Sachs & Co. 6th Annual Internet Conference May 26, 2005
Slide 2: Forward-looking statements
\Y) priceline.com —o Priceline.com would like to remind you that this presentation contains forward looking statements, which are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. These forwardJooking statements are not guarantees of future performa
Slide 3: Recent Online Travel Stock Performance
Recent Online Travel Stock Performance YTD Indexed Price Performance (Since Jan '05) 115.0% 110.0% 105.0% 100.0% 95.0% 90.0% 85.0% 80.0% —PCLN ——TsS lac ——cD ——aag
Slide 4: Online Travel Gross Bookings Performance
priceline.cony 2: Online Travel Gross Bookings Performance Gross Bookings Growth (¥r/¥r) 70.0% . 60.0% - 50.0% 40.0% 30.0% 20.0% 10.0% 0.0% oom | 10032003,” sons scod tas 2604 —_sa04 ‘1905 200% TAG Total IAG Domestic —Erpea Hotels.com Travelocity orbit Cendant (excl. ORBZEBKR) —P icline — Cendant To
Slide 5: Growth Drivers for Priceline.com
priceline.com: wil Growth Drivers for Priceline.com 1. Online Travel Market Dynamics 2. New Products and Markets 3. Brand Strength 4. Financial Strength
Slide 6: Online Travel Market Dynamics
priceline.cony 2 Online Travel Market Dynamics = Large market opportunity = Total travel market $200 billion + = Online travel penetration estimated at 27% in 2004 = Drivers of Online Travel Growth = Continuing growth in broadband adoption drives use and commerce = Investment in product and advertis
Slide 7: Online Travel Market Dynamics - Europe
priceline.com —o Online Travel Market Dynamics - Europe = Largest leisure travel market in the world = Online travel growth far exceeds US = Market growth estimates of over 45% in each of 2005 and 2006 = Online travel penetration estimated at 9% in 2004 = Penetration expected to reach 20% in 2006 =
Slide 8: Online Travel Market Dynamics
priceline.com” Online Travel Market Dynamics ===5 = What drove purchasing decisions during hyper-growth phase (2000-2003)? Save upto ELECT Orbitz Saver hotel rates! © cc exe sean ORBITZ What is your destination? yp Stay wher you want fr los wih Expat Speci fate Hott, row n over 250 cos rnd te won Ce
Slide 9: Online Travel Market Dynamics
priceline.com: wil Online Travel Market Dynamics = What drives purchasing decisions today? = Price: 52% = Trust: 14% = Ease of Use: 13% = Convenience: 10% Source: Goldman, Sachs Research
Slide 10: Products and Markets — Airline Tickets
priceline.com’ ig Products and Markets — Airline Tickets Your Tip Depart Now Yon Chy, NY to Mami FL sana ats Thu, March 24 ‘ Name Your Own Pice and Save More New Fit Sazch = 2s < ats Py ome fontsa—tomsasl.—«stomtisa] tum omssaa WA st ut tae a mamma homaah NA emo ‘Sazee a foment tomas we toma snentaa
Slide 11: Products and Markets — Hotels
priceline.com” Products and Markets — Hotels Priceline Retail Choice Hotel Pennsylvania = eer Hotels - Europe ‘ilennium Gloucester Hotel thik £38 Harman Gardens, South Kenan, Kenangton & Rooms from: £99 7 Distonce: 1.37km Bethe Milenniom Gloucester Hotel we have one sole aim perfection. popular choi
Slide 12: Products and Markets — Packages
priceline.com 2-4-4 -5-3 Products and Markets — Packaaes reg Courtyard By Marriott Briarcliffe tn Bec, Soah Cine ie Hotel Rating: #9 imine 758 tect March 24 ‘Check-Out: Mon, March 28 Liciokenenistnisaanlannd wegen (ge Rooms: 1 Room @rstctostts @ viewteo Hotel Amenities: Poo - indoor, WhipoolMot tu,
Slide 13: Products and Markets — Rental Cars
{tthe $19,99440y $19.99440y Economy carbaaae Compact $19.99 ;00y $19.99;0ay Mid size $19.9900y $19. 994say Fullsize $19,997 $19. 994407
Slide 14: Products and Markets
priceline.com’ 2 eS Products and Markets = Full array of disclosed product with competitive inventory and pricing = Opaque savings: = Airline tickets: Up to 30% savings off published = Hotels: Up to 40% savings vs. Expedia, Hotels.com, Travelocity = Packages: Save up to $200 = Rental Cars: Up to 25%
Slide 15: MyTravelGuide
priceline.com: MYTravelGuide yy TravelGuide?y RESEARCH: WOTELS FLIGHTS! CARS” CRUISES VACATIONS RESTAURANTS ATTRACTIONS = Content-rich research — searcn mvraveicude Reviews and Research on All Things Travel site for travel planning —««!" 12] Top 10 Hotels = Extensive resource for hotel, attraction,
Slide 16: Active Hotels
priceline.cony =D: Active Hotels Leading European hotel reservation service = $69M in gross bookings in Q1 2005 = 10,000+ hotels throughout Europe, including UK, France, Spain, Italy and Germany = Rapid growth in bookings and solid profitability = Expanding in continental Europe
Slide 17: Brand Strength
priceline.com —a_S-2 Ss Brand Strength ine.cony Name Your Own Price and Save = High Awareness = Brand Attribute: Best Deal = High profile spokesman
Slide 18: priceline.com AE Ss
priceline.com AE Ss {WANT TO HY OVERSEAS AND NAME MY OWN PRICE... pices (rrener) (rates) 7
Slide 19: Brand Strength
DS priceline.com: Brand Strength = Ownership of the Value Category Customer Championship A GRBITZ 0 0: hotels. cont? tite! pens i @ Expedia.com: Everything for Your Trip & Shop: Compare. Save: A fon Cee) NEW! Two Great Ways to Save Soa stealth adyinet dicted Shop and Compare Hotels Name Your Own Pri
Slide 20: Brand Strength
priceline.cony 2 Brand Strength = 2004 = Separate positioning for products = Air: Choice + Savings = Hotel: Savings = 2005 = All products have same choice and savings message: = Shop, Compare and Save = New advertising campaign featuring William Shatner = [Run Bed Store and Shoe Store spots]
Slide 21: Financial Strength — Investing in the Business
priceline.cony 2 Financial Strength — Investing in the Business = Income Statement - Pro Forma EPS doubled in 2003 and 2004 ad a —) = Ad spend up $18M in 2004 = Built new air, hotel, package and rental product offerings = Balance Sheet = $225M convertible debt financing = Acquisitions of Travelweb,
Slide 22: Summary — Drivers of Growth
priceline.com: wil Summary — Drivers of Growth = Online Travel Market Dynamics = Products and Markets = Brand Strength = Financial Strength
Slide 23: Searchable text section of graphics
Searchable text section of graphics shown above [ GRA PHIC] [LOGO] Goldman, Sachs & Co. 6 th Annual Internet Conference May 26, 2005 CONFIDENTIAL INFORMATION • Property of priceline.com incorporated. All Rights Reserved. 11.18.03 [LOGO] Pri celine.com would like to remind you that this presentation
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